IOTM Blog
Posted: Sep 16, 2025
Category: The Musician Business
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**Guest post by Musician Indie Coalition, Business-Based Artist Development Experts who help DIY Musicians develop, launch and scale their music careers.
"In the music world...your artist or band name plays a massively important role in shaping audience perception and marketing opportunities from the very start. When selecting your artists or band name, you should give significant thought and consideration."
Posted: Jun 1, 2020
Category: Marketing
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**Guest post by David Figueroa of Avoid Cliche, a musical artist branding company.
"When you've got your music ready, you want to send it out into the world for everyone to listen to it, but the worst thing you could do is to send it out in shoddy clothing. It's important that you get your branding right. You only get one shot. Here are some common mistakes that I see over and over again. And how to avoid them."
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