IOTM Blog
Posted: Sep 26, 2023
Category: Social Media
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**Guest post originally featured in the Symphonic Distribution Blog.
"Every week, something new is trending on TikTok. Hell, it seems like something new has taken the platform by storm almost every day. Hopping on the latest trends is a great way to get seen by more people and blow up the engagement on your present and past posts. Whether you’re on the hunt for audio, effect or hashtag trends, there are tons of ways to find what’s popping off on TikTok."
View Full ArticlePosted: Sep 20, 2023
Category: Live Performance
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**Guest post written by Adam Percy of Bandzoogle.
"No matter your genre or style, if you’re a musician, chances are you’ll be looking at playing shows on a tour. For a lot of musicians, crossing the country and playing in other parts of the world is the dream - and it can be a huge component for your success as you reach outside of your core local fans...One of the best ways to set up a tour and hit the road effectively is to network and plan gig swaps. It’s a helpful way to find suitable venues as well as broaden your audience reach. Here we’ll look at figuring out if gig swapping is a good fit for your band, and how to get started with it."
View Full ArticlePosted: Sep 6, 2023
Category: Fans
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**Guest post written by Sarah Beth Perry of With the Band, originally featured in Soundfly's Flypaper blog.
"All artists want to get their music into the hands of more fans, but the real challenge lies in how to properly target potential fans with your marketing campaigns. With the rise of social media, fans are spread out all over the world, and they want to feel seen and recognized by their favorite artists. I want to help you better understand your fanbase by analyzing the demographics of fans who you interact with both online and in person...We use the following methods to help create marketing campaigns for major artists like the Jonas Brothers and Kacey Musgraves." View Full Article
Posted: Aug 23, 2023
Category: Fans
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**Guest post written by Jubran Haddad, originally posted on Chartmetric's blog.
"Discover the key stages, real-life examples, and essential tips for artists to navigate the fan journey from discovery to advocacy." View Full Article
Posted: May 23, 2023
Category: Social Media
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**Guest post originally featured in the Symphonic Distribution Blog.
"Instagram Reels is the perfect place to post creative video content and engage with your audience on Instagram at the same time. If you don’t have a lot of time to dedicate to Reels, there are a lot of ways you can still create them with existing content you already have or things you already love. From behind-the-scenes clips to easy memes, here are 7 ideas you have to try..."
View Full ArticlePosted: Apr 11, 2023
Category: Promotion
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**Guest post by One Submit, the smart way to promote music.
"Now is truly the best time to be an independent artist. Thanks to the internet, everything is feasible and accessible. Regardless of whether you are just starting out in music or are already an established professional, spreading music around the world has become easier than before. As an artist you can promote your music independently and efficiently without needing to break the bank."
Posted: Mar 21, 2023
Category: The Musician Business
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**Guest post by Kristen Ford, Nashville based indie rock act with a passion for music business and a book on DIY touring in the works.
1. Live Performances 2. Online Sales/Consignment/Out the trunk sales 3. Sync/Licensing placements 4. Private Events/Colleges 5. Streaming income...
View Full ArticlePosted: Feb 21, 2023
Category: Technology
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**Guest post written by Jack Sutherland, 20 Year Web Development & Music Marketing Lead and Founder of Band Pioneer.
"The Internet has drastically transformed the music industry over the past 20 years. The tools we record it with, the strategies we use to promote it, and even the distribution of profit has all been revamped due to the Internet. And this transformation has opened up a lot of new opportunities for bands and solo artists to control their own destinies."
View Full ArticlePosted: Jan 31, 2023
Category: Marketing
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**Guest post originally featured in the Symphonic Distribution Blog.
"Effective marketing is a fundamental part of being an artist. Without it, you, your music, and your branding can only go so far. This is where spending the money for thoughtful and dependable marketing comes into play. But how do you know how much money is the right amount to help you achieve your goals? In this part of our marketing journey series, we’ll break down everything you need to know about building a successful marketing budget..."
View Full ArticlePosted: Jan 18, 2023
Category: Promotion
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**Guest post written by Lacie Blue, director of artist relations at Musik and Film Promotions.
"Nashville used to be the land where dreams came true for musicians. Superstar makers would walk into a bar and swoop up the “next big thing”—pretty soon you had Garth Brooks. Perhaps it still happens…once in a blue moon. Once upon a time, musicians and songwriters created music to create. They performed because it was in their blood to perform. They didn’t care if they fit into a genre. They wanted to connect to people on a higher level through music. Gone are those days. (But not the musicians…)"
View Full ArticlePosted: Jan 10, 2023
Category: Social Media
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**Guest post originally featured in the Symphonic Distribution Blog.
"If you’re an active social media user, then you don’t need to be told how important accurate image sizing is on socials. Social platforms change their preferred image sizing and formatting every year, so make sure to update yours accordingly! To help you out, here are the updated requirements for 2023..."
View Full ArticlePosted: Nov 29, 2022
Category: Promotion
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**Guest post written by Cyber PR, originally featured on the Cyber PR Blog.
"The music publicity process for any band or artist – no matter how big or small – is very much the same. Of course, the size of the music blogs and other outlets in which you receive placements will vary dramatically. This is based on what style of music is hot at the moment, combined with many other factors including label, tour schedule, size of your online fan base, and the number of streams." View Full Article
Posted: Nov 23, 2022
Category: Promotion
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**Guest post written by Cyber PR, originally featured on the Cyber PR Blog.
"Here, in How To Be Your Own Music Publicist Part 2, we will go through the 5 things that need to be addressed before you can start pitching to music blogs and publications. 1. Research Music Blogs 2. Prepare Your Target Lists 3. Get Your Email and Newsletters in Order 4. Determine Your Ideal Release Schedule 5. Prep Your Visual Assets and Social Media Posts" View Full Article
Posted: Nov 16, 2022
Category: Promotion
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**Guest post written by Cyber PR, originally featured on the Cyber PR Blog.
"The world of DIY music publicity can feel very overwhelming. Sadly, a lot of artists get bad advice when they are just starting out that the first thing they should do is go out and hire a music publicist. We don’t think this is the best advice at all as you may not be ready for a music publicist right off the bat. There are many things you should do first...Another thing to understand is, that when attempting to be your own music publicist you need to look beyond Pitchfork, Stereogum, and Rolling Stone. Being an indie music publicist involves understanding a complex ecosystem of music blogs, playlists, podcasts, social media influencers and traditional media – newspapers, magazines, television and radio. It is possible to do it yourself and this guide is here to help." View Full Article
Posted: Sep 27, 2022
Category: Social Media
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**Guest post written by Yona Marie, originally featured in her blog.
"It's not too late for you to get some shine and go viral on this popular platform. I say this mainly because of TikTok's current algorithm, which doesn't focus as much on follow count as you think it would. Sure, people who already have tons of talent will get a lot of views since they have probably been working hard on their content for a while now. But with great content and a great approach, you could also blow up on the platform!"
View Full ArticlePosted: Sep 6, 2022
Category: The Musician Business
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**Guest post written by Jesse Young El.
"You're an artist who's just starting out in your career. You've been hustling, grinding, and making connections for years, and you're finally starting to see some success. Your music is starting to get attention, and you're beginning to perform at shows and venues. Or maybe that's not your story at all. Maybe you're rarely getting calls for shows. Maybe the venue you do get booked in is paying you very little. Perhaps your music isn't generating much revenue from royalties. If any of these is the case, then you're really going to have to hustle differently to make additional income. But don't worry, there are ways that you can make money as a singer or hip-hop artist beyond just shows and royalties."
View Full ArticlePosted: Aug 23, 2022
Category: Managers
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**Guest post written by Yona Marie, originally featured in her blog.
"Have you reached the point where you need someone else to manage many of your business aspects in order to you to be able to focus more on the creative side of things? Are you unsure of the process for getting a manager that fits your style, location, budget, and interests? You are not at all alone...Not everyone that can manage should manage you. Also, more importantly, not everyone that is looking for management is ready for it."
View Full ArticlePosted: Jul 12, 2022
Category: The Musician Business
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**Guest post written by David Andrew Wiebe, founder & CEO at The Music Entrepreneur HQ.
"So, normally I talk about frameworks for success, just like in the last episode of The New Music Industry Podcast. This episode is going to be a little different. What follows is a framework for failure. Now, this might seem a little strange, but by the end of it, I think you will begin to see how powerful an exercise it can be...Let’s get into this."
Posted: Jun 28, 2022
Category: The Musician Business
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**Guest post written by Vampr Publishing, originally featured in their blog.
"Networking is essential for any musician. Whether you are just starting out or you have been playing music for years, this can help you build relationships with other musicians, industry professionals and fans. Networking is also a great way to take advantage of opportunities and to get your music career off the ground...For artists who are just starting out, this can be a daunting task. However, there are some simple tips that can help you get started. Here, we will take a look at 5 networking tips for musicians that will help you get ahead in the music industry."
View Full ArticlePosted: May 24, 2022
Category: Social Media
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**Guest post by One Submit, the ultimate music submission platform.
"TikTok is one of the most popular social media platforms to date. If you are an up & coming artist and want to know the best way to expose & promote your music on TikTok, you came to the right place...A massive benefit of using TikTok is that it brings with a sense of authenticity and creativity to its platform, which allows creators to explore and use their imagination to its fullest, with only minor limitations in place...The question I'm sure you are wondering is, “how do I upload a song on TikTok?”"
View Full ArticlePosted: May 10, 2022
Category: Marketing
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**Guest post written by Cyber PR, originally featured on the Cyber PR Blog.
"As modern technology continues to advance, more and more artists and fans become reliant on the digital realm. Social media becomes the central ground. This triggers a domino effect where one artist starts a trend and the rest follow behind as they fall into the oversaturated crowd. Due to this over-saturation, it’s nearly impossible to generate enough attention to be big. For those who wish to follow a different path, there are other ways to stand out." View Full Article
Posted: Mar 1, 2022
Category: Promotion
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**Guest post written by David Andrew Wiebe, previously featured on MusicGoat.com.
"Looking for a Patreon alternative to create a better fan experience by offering exclusive content? Had thoughts of selling content and paid subscriptions? Wish you had direct access to all your stats and fan data so you could market better? Interested in creating a profitable online fan club? And what if you could do all this on your own, brandable white-labeled website?"
Posted: Feb 14, 2022
Category: Marketing
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**Guest post written by Anthony Pacheo, founder of ground-breaking marketing analytics platform PromoteKit.
"As a marketing consultant, I get asked the golden question on the daily: what is the best way to market your music? The answer? There is no best way! The best way is the way that works for you. And that is exactly what we will be discovering together in this blog post. Here are 3 music marketing hacks you need to know before you release your next track."
View Full ArticlePosted: Feb 7, 2022
Category: Career Goals
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**Guest post written by Yona Marie, originally featured in her blog.
"Back in the day, you didn’t need much but talent and potential in order to grab the attention of an A&R or label scout. A huge amount of time and money from a label was invested into the artist development process for fresh acts that needed to be groomed for the music world. Now, with so much competition around, musical acts that bring a lot to the table usually outshine those who are talented but less prepared. Here are some tips that will help you reach the top of the ladder among other musicians and artists who are on the front lines for opportunities."
View Full ArticlePosted: Jan 3, 2022
Category: Sponsorship
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**Guest post written by Yona Marie, originally featured in her blog.
"All types of companies sponsor musicians and creators. The trick is, not many of the companies will showcase that fact and will either reach out to you directly, or you will have to reach out to them directly. The best types of companies to sponsor your music are the companies that you genuinely enjoy and feel a connection to, and companies that are large enough to have a big budget for risks like sponsorships."
View Full Article