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IOTM Blog

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How To Grow Your Fanbase Beyond Social Media

Posted: May 10, 2022

Category: Marketing

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**Guest post written by Cyber PR, originally featured on the Cyber PR Blog.

 

Grow FB Beyond Soc Med - Cyber PR
"As modern technology continues to advance, more and more artists and fans become reliant on the digital realm. Social media becomes the central ground. This triggers a domino effect where one artist starts a trend and the rest follow behind as they fall into the oversaturated crowd. Due to this over-saturation, it’s nearly impossible to generate enough attention to be big. For those who wish to follow a different path, there are other ways to stand out."

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How Patreon Alternative Fangage Helps You Create Better Fan Experiences

Posted: Mar 1, 2022

Category: Promotion

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**Guest post written by David Andrew Wiebe, previously featured on MusicGoat.com.

 

Fangage vs. Patreon


"Looking for a Patreon alternative to create a better fan experience by offering exclusive content? Had thoughts of selling content and paid subscriptions? Wish you had direct access to all your stats and fan data so you could market better? Interested in creating a profitable online fan club? And what if you could do all this on your own, brandable white-labeled website?"

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3 Music Marketing Hacks You Should Know

Posted: Feb 14, 2022

Category: Marketing

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**Guest post written by Anthony Pacheo, founder of ground-breaking marketing analytics platform PromoteKit.

 

PromoteKit


"As a marketing consultant, I get asked the golden question on the daily: what is the best way to market your music? The answer? There is no best way! The best way is the way that works for you. And that is exactly what we will be discovering together in this blog post. Here are 3 music marketing hacks you need to know before you release your next track."

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How To Get Noticed By A Record Label

Posted: Feb 7, 2022

Category: Career Goals

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**Guest post written by Yona Marie, originally featured in her blog.

 

Yona Marie - Noticed By Record Label


"Back in the day, you didn’t need much but talent and potential in order to grab the attention of an A&R or label scout. A huge amount of time and money from a label was invested into the artist development process for fresh acts that needed to be groomed for the music world. Now, with so much competition around, musical acts that bring a lot to the table usually outshine those who are talented but less prepared. Here are some tips that will help you reach the top of the ladder among other musicians and artists who are on the front lines for opportunities."

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How To Find Music Sponsors To Further Your Career

Posted: Jan 3, 2022

Category: Sponsorship

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**Guest post written by Yona Marie, originally featured in her blog.

 

How to find music sponsors - Yona Maria


"All types of companies sponsor musicians and creators. The trick is, not many of the companies will showcase that fact and will either reach out to you directly, or you will have to reach out to them directly. The best types of companies to sponsor your music are the companies that you genuinely enjoy and feel a connection to, and companies that are large enough to have a big budget for risks like sponsorships."

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11 Tips On How To Promote A Music Event On Social Media

Posted: Dec 20, 2021

Category: Promotion

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**Guest post written by Jessica Fender, a copywriter and blogger at Edubirdie with a background in marketing and sales. She enjoys sharing her experience with like-minded professionals who aim to provide customers with high-quality services. Previously featured on MusicGoat.com.

 

11 Tips Music Event - Music Goat


"If you want to get more people to attend your music event, keep reading. I'll show you how to generate more pre-show hype using an outstanding social media marketing strategy. Here are a few tips you can use to boost your event marketing efforts."

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2021 Holiday Marketing & Content Guide for Artists

Posted: Nov 22, 2021

Category: Marketing

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**Guest post written by Leonard Patterson of Artist Collective AKA @ac_leonardp.

 

Holiday Marketing - Artist Collective


"Regardless of the true meaning of the holidays, one thing is universal. People will flock to the stores, click on shiny objects, and buy. the. stuff. Whether or not you have “stuff” to sell already, here are a few easy-to-implement marketing, content, and planning ideas to help prepare you for the season."

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The Musician’s Guide to Marketing: Post-Release Strategies – Pt. 3

Posted: Nov 1, 2021

Category: Marketing

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**Guest post written by Cyber PR, originally featured on the Cyber PR Blog.

 

Music Marketing Plan 3
"We have already outlined building a solid foundation for your music marketing plan in Part 1 – The Nuts & Bolts, and outlined strategies for a successful music release launch in Part 2. Now it is time to kick back and relax for a little while before starting to write material for the next single, album, or EP that you’ll release down the road right? Wrong… couldn’t be further from the truth."

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Musician’s Guide to Marketing Plans: Planning Your Music Release – Pt. 2

Posted: Oct 25, 2021

Category: Marketing

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**Guest post written by Cyber PR, originally featured on the Cyber PR Blog.

 

Music Marketing Plan 2
"Do you have a plan for your next music release? This can be a single, a music video, an EP, or an album. In our most popular series The Musician’s Guide to Marketing Plans, which we call Total Tuneups, we address the overlooked importance of having a marketing plan in place...Here in Part 2, we break down the next five elements for your music release so you don’t miss a single opportunity."

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Musician’s Guide to Marketing Plans: The Nuts & Bolts – Pt. 1

Posted: Oct 18, 2021

Category: Marketing

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**Guest post written by Cyber PR, originally featured on the Cyber PR Blog.

 

music marketing plan - cyber pr
"In this ever-changing landscape, we see the same issue consistently: A vast majority of musicians don’t create long-term marketing plans. Artists skip this vital part of their music careers. Plans used to be the responsibility of the record label when artist development used to be a thing or a great management team but very few artists are lucky enough to have either (or in many cases, they don’t want a label). This leaves a void in today’s new music business...You work so hard on new music, dedicating hours practicing, writing songs, not to mention spending large sums of money recording, mixing, mastering, creating visuals, and album artwork only to rush the release with no marketing plan in place."

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20-Plus Ways to Promote Part 1

Posted: Oct 4, 2021

Category: Promotion

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**Guest post written by Bruce Wawrzyniak, who runs Now Hear This, Inc. and www.InterviewTipsCourse.com.

 

20+ Ways to Promote - Now Hear This


"...this list of 20-plus ways that you can promote (your music, your podcast, your book) can overwhelmingly be done alone and with little to no cost! So, rather than sit back and say, “Okay, my new release is on Spotify or my podcast is now on iTunes or my book is on Amazon,” promote the little minnow rather than sitting back and waiting for people to find it swimming in the ocean-sized inventory of content on those platforms. Remember that as easy as it is to hire me to be your publicist and do the promotion for you, up until then, when you’re on your own, if you don’t promote, who else will?"

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The band photoshoot checklist - do's and don'ts

Posted: Aug 16, 2021

Category: The Musician Business

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**Guest post written by Carla Malrowe for Bandzoogle.

 

BZ Band Photo Shoot Main


"A brilliant band photo is one that captures the style and story of the music, expresses the characters of the musicians, and bears elements akin to the genre. It is impressionable, professional, unique and authentic. Brilliant photos sell the total sonic experience that awaits the listener...Here are the do’s and don'ts when it comes to putting together your band photoshoot project."

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How To Get On Playlists: The Top Three Methods

Posted: Jul 26, 2021

Category: Promotion

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**Guest post by Vince Martellacci of ForgeCollective.


"There are three main ways musicians can go about getting their music on playlists, ranging from old school to modern...They are: email outreach, digital submissions, and social media relationship-building...all three have their place, and all three work."

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How To Get a Clubhouse Invite: What is Clubhouse & Why Does it Matter?

Posted: May 24, 2021

Category: Social Media

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**Guest post by Vince Martellacci of ForgeCollective.


"While there are so many active niches and interests on Clubhouse, the Clubhouse app space for music interests is an especially wonderful place. That’s because of its exclusivity, which I hope never goes away...But why is it exclusive? What is a room? Is it audio all the way? And how do you get on it?...Let’s examine the hot-button app."

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How to build a marketing funnel to promote your music

Posted: May 17, 2021

Category: Marketing

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**Guest post by Christopher Carvalho from Unlock Your Sound.

 

UnlockYourSound Funnel


"Think of a shop. The top of the funnel is the people walking past the shop. The first layer down is the people window browsing. The next layer down is the people who enter. And then the next and final layer is the people who purchase something."

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24 Ways to Promote Your Streams Part 2

Posted: May 10, 2021

Category: Promotion

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**Guest post written by Leonard Patterson of Artist Collective AKA @ac_leonardp. This is an excerpt from his new book, 365 Livestream Ideas For Musicians.

 

AC Leonard Patterson


"13. Schedule a Facebook Premiere 14. Create an Event 15. Join the Club(house)..."

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The services and skills you need to promote and grow your music career

Posted: Feb 1, 2021

Category: The Musician Business

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**Guest post by Randy Chertkow and Jason Feehan of MakingMoneyWithMusic.com. Originally featured in the Disc Makers Blog. Reprinted with permission.

 

DIY3 Randy Jason


"While you hear a lot about independent musicians and how you can build a music career with a do-it-yourself mentality, doing it yourself doesn’t mean doing it alone. There isn’t a singular music industry. Instead, there are industries that serve every facet of the foundation upon which you build your career, and you have to master them all to succeed and grow as an artist...Today we’ll tackle another subset of roles to help grow your music career: those associated with merchandise and getting media exposure."

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7 Holiday Music Promotion Tips

Posted: Dec 14, 2020

Category: Promotion

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**Guest post written by Cyber PR, originally featured on the Cyber PR Blog.

 

7 Holiday Promo Tips Cyber PR
"It is that time of year again...As an artist, there is no better time than the HOLIDAZE to work on building engagement and connections with your fans...you will find 7 tactics to first activate your fan base around holiday music promotion and ultimately build engagement, generate sales, or both."

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Facebook's [not new] Music Guidelines - What Artists Need to Know

Posted: Sep 21, 2020

Category: Social Media

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**Guest post written by Leonard Patterson of Artist Collective AKA @ac_leonardp.

 

Facebook AC


"If you’ve been keeping track, there have been countless articles published across the web leading us to believe that Facebook has “new” music guidelines going into effect on Oct. 1st that -- among other things -- would start “banning music in livestreams. As someone who’s seen and personally visited Facebook jail before, let me assure you - these updates are. not. new..."

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How To Get More Clients For Your Music Business From Facebook

Posted: Jul 20, 2020

Category: Social Media

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**Guest post written by Eddie of The Entrepreneur Drummer, an online blog/resource dedicated to teaching business education to session musicians.

 

Facebook Free - Entrepreneur Drummer


"Facebook now makes the majority of its revenue through selling advertising however it's a dangerous game to get into, especially if you're a novice. A whole array of deep-diving settings and unknown terminology means that it's very easy for you to lose a LOT of money very quickly. Don't fret though, I've found a great way to find new clients on Facebook for absolutely free, all it costs you is your time."

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5 Amazing Reasons To Use Text Message Marketing As A Musician

Posted: May 4, 2020

Category: Marketing

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**Guest post written by Vinnie Hines, Co-Owner of Artist Collective AKA @ac_vinnie.

 

Vinnie AC - Text Messaging


"At Artist Collective, we’ve found that the most effective way to engage with your fans is through meaningful relationship building exchanges. These types of connections are invaluable and the foundation on which any type of notoriety is built...We urge you to use text message marketing for these 5 AMAZING REASONS..."

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Pro Video for Performing Musicians on Any Budget - Pt 2 (with just a smartphone)

Posted: Mar 23, 2020

Category: Technology

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**Guest post written by Matt Santry, independent musician and founder of the Well Paid Musicians Club.

 

Matt Santry - Pro Video on a Budget


"Part 2 of this series focuses on getting professional-quality video with a smartphone."

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Pro Video for Performing Musicians on Any Budget (Part 1 of 2)

Posted: Mar 16, 2020

Category: Technology

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**Guest post written by Matt Santry, independent musician and founder of the Well Paid Musicians Club.

 

Matt Santry - Pro Video on a Budget


"I think we've all been guilty of posting amateur-looking videos that make us look or sound worse than we really are...Or maybe you don't post any video because you're afraid that what you have isn't a good representation of what you do...We've (myself and Brian Fitzgerald) created a 2 part video tutorial on this topic that goes into more detail."

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How to Get Booking Agents to Notice You

Posted: Feb 24, 2020

Category: Show Booking

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**Guest post written by Rachael Rubright of Dozmia.


"...a booking agent has a lot of artists vying for their attention or pulling their interest away from you. So, what can you do to put yourself on that booking agent’s radar? This article will outline some tips to help you get noticed."

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6 Marketing Strategies Which Are Helpful for Music Promotion

Posted: Feb 3, 2020

Category: Promotion

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**Guest post written by Rahil Verma of Promoly, a software that helps record labels and publicists keep on track with their promotion.

 

6 Marketing Strategies - Rahil


"Even though any promo is better than none, it’s undeniable that some music marketing strategies are better and more effective than others. That means that choosing how you’ll promote your music is half the battle. These are the six music approaches we recommend you start out with."

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