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IOTM Blog

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How to create bundles your music fans will love

Posted: Dec 2, 2025

Category: Merch

merch marketing touring strategy vinyl newsletters t-shirts online presence pr campaign bandzoogle cd's experience video marketing get creative smart links landing pages

**Guest post written by Julia Kater for Bandzoogle.com.

 

Create Bundles Fans Love - BZ


"Bundles are a smart way to sell your music and clear out merchandise while reinforcing the artist-to-fan connection. They also increase average order value (AOV) and can streamline fulfillment — especially if you pre-kit bundles or ship items from a single location. Setting up and promoting your bundles on your music website can revitalize your site and help you move digital music, physical merch, and print-on-demand items."

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IOTM Member Benefits for Venues and Promoters

Posted: Nov 26, 2025

Category: Indie on the Move

indie on the move music venues community support photos videos promoters iotm tutorials show availability


IOTM Member Benefits for Venues and Promoters


While non-community members can still access certain bits of information and some functionality on the site, a free user account is going to expand on those features quite a bit even for music venues and promoters. Some big differences include the ability to post and respond to show availabilities, member to member messaging, and photo/video tagging.

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How to Promote Music Releases in 2025: A Realistic Guide for Independent Artists

Posted: Nov 18, 2025

Category: Promotion

social media promotion music business have a story video marketing cyber pr singles pre-save waterfall release strategy spotify

**Guest post written by Cyber PR, originally featured on the Cyber PR Blog.

 

Promote in 2025 - Cyber PR
"I know you’re tired of being told you have to always be on: posting, promoting, chasing streams, keeping up with the endless hamster wheel. But if you want to give yourself a good shot at consistently jolting the algorithms, I suggest you release singles every five or six weeks...This post is here to provide you with a step-by-step framework for how to pull this off — without losing your mind." View Full Article

Even Top Artists Don’t Stay Big Forever

Posted: Nov 11, 2025

Category: The Musician Business

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**Guest post written by Bobby Owsinski, originally featured in the Music 3.0 Blog.

 

Ed Sheeran - Bobby O Blog


"As we all know only too well, fame is elusive. Everyone may get their 15 minutes sooner or later, but some are lucky enough to keep it going way longer than that. That said, even those that reach a superstar level don’t stay there forever, and a good example of this is Ed Sheeran."

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Steady Income from Teaching Lessons

Posted: Nov 4, 2025

Category: The Musician Business

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**Guest post written by Tyler James Cook, an independent musician from South Carolina.

 

Tyler James Cook


"while there are more outlets for musicians than ever before, the much-vaunted democratization of music has made our jobs even more difficult. Instead of being a songwriter and musician, we must fill multiple additional roles, all of which might help us get towards the indie musician's dream: financial security through music. It is a noble and achievable goal, but it takes time. During all that practicing, recording, performing, promoting, and touring, musicians need to feed themselves. The solution is elegant in its simplicity, and immensely profitable: teach private music lessons...Here are a few reasons why indie musicians should make time for private lessons..."

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What are recently emailed venues?

Posted: Oct 29, 2025

Category: Indie on the Move

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Recently emailed venues


For those of you that have used the QuickPitch functionality on the site, you may notice venues getting marked as "recently emailed" from time to time. This video explains how and why...

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Restrict yourself to grow as an artist

Posted: Oct 22, 2025

Category: Songwriting

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**Guest post written by Scott Aumann, originally featured on The Legit Musician blog.

 

Padlock Legit Musician


"Think about all the great music made in all of history. We only have a relatively small amount of it created with the latest technology and access to almost anything we need to be delivered to our doorstep. I want to give you an exercise in limitations. What can you learn about yourself and your music by putting certain limits on your creative process?"

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Why No One Is Reviewing Your Album

Posted: Oct 14, 2025

Category: Promotion

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**Guest post written by Cyber PR, originally featured on the Cyber PR Blog.

 

No One Reviewing Your Album - Cyber PR
"I run a music publicity and marketing firm, which means I frequently discuss release plans. Many of you have recorded full albums...And I get it. Albums are sacred. They’re art forms, not content drops...If you’re releasing a full album, you need to know that long-form media coverage — those thoughtful, in-depth reviews of your entire record — are very, very hard to come by today. This doesn’t mean you shouldn’t present full albums... It just means that this part of your release journey — the press part — probably won’t look like it did ten or even five years ago. This post explains why no one is reviewing your album anymore — and what to focus on instead." View Full Article

The Importance of Accurate Targeting in Advertising

Posted: Oct 8, 2025

Category: Marketing

social media marketing promotional budget know your audience targeted advertising artificial intelligence hard target

**Guest post written by Jason Lekberg, a musician with 20+ years of experience in the industry and creator of Hard Target.

 

Accurate Targeting in Advertising - Hard Target


"As indie artists, marketing can feel overwhelming. There is no shortage of companies promoting “shortcuts”, including the social networks themselves. Whether or not you’ve ever executed a campaign before, you are likely skeptical of them all. And rightly so. Between AI, bots and trolls, the internet is more toxic and crowded than ever. There are few better examples of a necessary evil. How do you focus? How do you know which path is right, and which is essentially setting your money on fire."

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AI in Music Licensing: Tool or Threat? Navigating the New Creative Frontier

Posted: Oct 1, 2025

Category: Licensing

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**Guest post written by Sync Songwriter. Their mission is to not only help independent artists and songwriters learn and understand the sync licensing world but to also help them build relationships with music supervisors.

 

Sync Song - AI in Music Licensing


"Recently, I had the chance to sit down on a Zoom call with two heavy-hitters in the music industry: a music supervisor who works on Oscar-winning films and an entertainment lawyer who represents some of the biggest stars and labels in the world — while also advocating for indie songwriters. We had a candid, in-depth conversation about the growing role of AI in music creation, especially as it relates to licensing for film and TV. What followed was a revealing look into both the opportunities and the landmines that artists need to understand as this technology evolves. As AI in music licensing becomes a more urgent topic, artists need clarity on what’s legally safe — and what’s not."

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How to Only Show Followed in Directories for Venues & Members

Posted: Sep 23, 2025

Category: Indie on the Move

music venues networking music festivals indie artists college information following iotm tutorials


Only Show Followed for Venues & Members


If you are familiar with the site, then you may be aware that you can follow not only venues, festivals, and colleges, but also other community members. This information is readily available in the follows section of your account, but it is easier to browse and interact with that information via the corresponding directories. Here's how you can do so...

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The Importance of Your Artist and Band Name

Posted: Sep 16, 2025

Category: The Musician Business

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**Guest post by Musician Indie Coalition, Business-Based Artist Development Experts who help DIY Musicians develop, launch and scale their music careers.

 

Importance of Band Name - MIC


"In the music world...your artist or band name plays a massively important role in shaping audience perception and marketing opportunities from the very start. When selecting your artists or band name, you should give significant thought and consideration."

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Everything You Need To Know About Spotify Super Listeners

Posted: Sep 10, 2025

Category: Music Streaming

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**Guest post originally featured in the Symphonic Distribution Blog.

 

Spotify Super Listeners - Symph Dist


"The reality is… not every fan is created equal. Some people will stumble across your track on a playlist and move on, while others will keep coming back, saving your songs, and actually buying tickets when you’re in town. In your Spotify for Artists dashboard, these are called your super listeners, aka the ones who go beyond casual listening and become the backbone of your fanbase. In this post, we’ll break down how to understand them and use them to your advantage. Here’s the rundown..."

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How Indie Bands Can Partner with DJs to Expand Their Reach

Posted: Sep 3, 2025

Category: The Musician Business

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**Guest post written by Barbara Samuelson of Music Makes You Move.

 

Music Makes You Move


"Indie bands often focus on raw instruments, heartfelt lyrics, and live energy. DJs specialize in reading the crowd, building anticipation, and dropping tracks that shake the floor. When the two worlds collide, something powerful happens. You don’t just have a concert—you have an experience."

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Why Don't Responses from Talent Buyers to Booking Inquiries Go into the Messages Section of IOTM?

Posted: Aug 26, 2025

Category: Indie on the Move

show booking user experience know your options email iotm tutorials


Booking Responses Video - IOTM


The answer is because those emails (individual and QuickPitch) go directly into the inbox that those talent buyers use for their booking and outside of the Indie on the Move system. The messages sections of IOTM accounts are reserved for user to user communications and stay within the platform.

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5 easy hacks to make your cover songs stand out

Posted: Aug 19, 2025

Category: Promotion

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**Guest post written by Julia Kater for Bandzoogle.com.

 

Hacks for cover songs - bz


"No matter what tools you use or how smart your promotional strategy is, quality and creativity in your actual music is what wins fans over, and keeps them coming back. That's why one of the best audience-building strategies for indie musicians these days is still the same as it was a decade ago: cover songs. But not just any covers; covers that truly stand out. A creative, personal take on a familiar song gives new fans a musical on-ramp into your world. Think of it like a gateway: the right cover can grab attention through familiarity, then win people over with your originality and style."

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Why I Pulled My Music from Spotify, YouTube, and Social Media—for Good

Posted: Aug 12, 2025

Category: Marketing

social media amazon youtube promotion live performances spotify touring strategy podcasts newsletters fan engagement music streaming services radio airplay press direct to fan apple music physical vs. digital

**Guest post written by Scott Helmer, a touring singer-songwriter whose music blends rock and pop with heartfelt storytelling and powerful vocals. He has opened for Heart, Eddie Money, 3 Doors Down, Jeff Bridges, and Eric Burdon & The Animals. A Guinness World Records title holder, he has performed over 1,000 shows and helped raise millions for good causes.

 

Scott Helmer


"I’ve removed all of my music from Spotify, Apple Music, Amazon, and every other major streaming platform. I’ve also deleted my YouTube channel and all social media accounts. No more chasing algorithms. No more playing a rigged game where real artists are buried by bots and manufactured content. No more relying on tech giants to reach people who already want to hear from me. From now on, everything I create—music, videos, tour dates, photos, and merch—lives only at my website. I’ve gone 100 percent direct-to-fan."

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Stay Informed: Google Alerts for Music Artists

Posted: Aug 5, 2025

Category: Technology

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**Guest post written by Scott Aumann, originally featured on The Legit Musician blog.

 

Google Alerts Legit Mus


"If you’re a band manager, publicist, or just a die-hard fan trying to keep tabs on your favorite act, staying informed about every mention online can feel overwhelming. Luckily, Google Alerts is a free and powerful tool that can do most of the legwork for you. In this post, I’ll walk you through how to use Google Alerts to monitor a band’s online presence—whether you’re trying to track press coverage, spot fan activity, or get ahead of potential PR issues."

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How Can I Customize My IOTM Alert Preferences [Updated]

Posted: Jul 30, 2025

Category: Indie on the Move

networking create opportunities iotm tutorials alert preferences personalized experience


Customize IOTM Settings 2


From your account dropdown menu in the top right hand corner of the site, there is an option for settings...but the "Manage Follow" button on that page can take you to the more advanced alert customizations...All of these preferences will help you to be as informed as possible about the opportunities on the site while limiting the unwanted/irrelevant alerts.

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It Looks Like YouTube Is Getting Serious About Eliminating AI Slop

Posted: Jul 23, 2025

Category: Technology

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**Guest post written by Bobby Owsinski, originally featured in the Music 3.0 Blog.

 

AI Slop Bobby O


"If there’s one thing that just about everyone can agree on, it’s that AI-generated content known as “AI slop” is seriously boring and beginning to clog up the internet. Not only that, it’s pushing out content created by humans as sometimes recommendation engines can’t tell the difference. If this continues, you may see users begin to flee existing streaming and social platforms in search of true authentic content. In fact, content with flaws may soon become a sort of badge of honor for creators. To that end, YouTube has announced steps to combat AI slop in its upcoming update to its terms of service agreement."

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How Artists Can Use AI to Their Advantage Marketing Their Music

Posted: Jul 16, 2025

Category: Marketing

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**Guest post written by Yona Marie, originally featured in her blog.

 

AI For Marketing


"Artificial intelligence (AI) is having a massive impact on the music industry, and many musicians and listeners are concerned about the transformations the technology is bringing about...Artists are rightfully concerned about how this will affect music composition and their ability to earn. While these are legitimate concerns, AI is a game-changer in how artists market their music."

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Spotify Playlisting: How to Get Your Music on Playlists and Grow Your Own on Spotify

Posted: Jul 9, 2025

Category: Music Streaming

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**Guest post written by Chris of Pitchplaylists.com.

 

Pitchplaylists


"Getting your music on Spotify playlists isn’t just a bonus it can be a game-changer. With more than 40 million artists featured on Spotify playlists every month, playlisting has become one of the top ways to grow your audience, increase streams, and build real momentum. But how do you actually get your music on those playlists and more importantly how do you stay there? Let’s break it down in simple steps, plus show you how Pitchplaylists makes the whole process easier and more effective."

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Smart Label-Services Shopping: Red Flags to Watch For and How to Budget Right

Posted: Jul 1, 2025

Category: The Musician Business

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**Guest post written by Octavius Crouch, Founder & CEO of Red Octave.

 

Smart Label-Services Shopping


"If you're an independent artist or label looking to hire a team for label services, the options can be overwhelming. From companies with polished pitch decks to flashy Instagram pages showing off work with major-label artists, it can be hard to tell who actually knows how to build success from the ground up and who only knows how to ride on someone else's momentum...When you’re hiring a label-services team, you need partners who understand what it means to grow something from zero."

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Can I Email Music Festivals & Conferences Using the IOTM QuickPitch? [Updated]

Posted: Jun 24, 2025

Category: Music Festivals

music festivals cold pitching music technology know your options music conferences iotm tutorials


Can I QP Music Festivals - 2


Unfortunately you cannot. This is for a couple of reasons: 1. Most music festivals and conferences just don't use email to book. 2. We want people to be knowledgeable about a festival or conference before doing their outreach. 3. There are plenty of times that a submission fee will be required along with your submission.

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If I Press Vinyl, Will I Make My Money Back?

Posted: Jun 17, 2025

Category: Merch

merch make money online distribution promotion vinyl call-to-action budget have a story video marketing disc makers other bands credit cards

**Guest post written by Tony van Veen, originally featured in the Disc Makers Blog.

 

Make Money w Vinyl - DM


"One of the questions our Disc Makers product specialists get asked the most is this: If I spend $1000 to press vinyl, will I make my money back? In this article, I’ll discuss the cost of vinyl records and what your profit margins will be when you sell your records directly to fans. This will allow us to calculate how many records you’ll need to sell to cover your vinyl manufacturing cost. I’ll also explain the profit margins for distributors and stores, and I’ll provide some surefire tips for making money on vinyl. Let’s get started..."

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