**Guest post written by Sync Songwriter. Their mission is to not only help independent artists and songwriters learn and understand the sync licensing world but to also help them build relationships with music supervisors.

 

 

 

"Recently, I had the chance to sit down on a Zoom call with two heavy-hitters in the music industry: a music supervisor who works on Oscar-winning films and an entertainment lawyer who represents some of the biggest stars and labels in the world — while also advocating for indie songwriters. We had a candid, in-depth conversation about the growing role of AI in music creation, especially as it relates to licensing for film and TV. What followed was a revealing look into both the opportunities and the landmines that artists need to understand as this technology evolves. As AI in music licensing becomes a more urgent topic, artists need clarity on what’s legally safe — and what’s not.

The Legal Landscape: Where We Are Now

The U.S. Copyright Office has made its position clear — sort of. AI-generated content, by itself, is not copyrightable. Only work with “sufficient human authorship” qualifies for protection. That means simply inputting a clever prompt into an AI tool isn’t enough to claim legal ownership. A human must contribute meaningfully and creatively to the final work.

But here’s the catch: the definition of “sufficient” human input is still murky. Until courts set precedents (a process likely years away), musicians using AI are operating in a legal gray zone. For now, the safest route is to make sure your creative fingerprint is evident in the music — from arrangement choices to performance nuances.
+How to Navigate Copyright and Licensing in Today's Music Industry

From the Music Supervisor’s Seat: Authenticity Still Wins

Despite the buzz around AI, music supervisors remain laser-focused on emotionally resonant, story-driven songs. What sells is still rooted in human experience. Supervisors and directors are drawn to the why behind a song — the context, the voice, the truth. These are things AI, no matter how advanced, simply cannot fabricate.

And here’s the hard truth: music that cannot be copyrighted cannot be used. This includes fully AI-generated music. If a song doesn’t meet the legal criteria for copyright protection, supervisors simply can’t license it — no matter how catchy or well-produced it may be.

There’s also a growing concern that the flood of AI-generated tracks could undercut budgets and opportunities for real artists. When music is treated as a cheap, fast commodity, authentic voices risk being drowned out — unless creators and gatekeepers take active steps to protect artistic integrity.

Where AI is Taking Hold

AI is already carving out space in lower-budget and high-volume areas of the industry. Think:

• Stock music libraries
• Short-form content like ads and social media
• Internal corporate videos or temp tracks

In these use cases, speed and cost often outweigh creative depth, making AI an attractive option. It’s also gaining traction as a workflow tool, helping supervisors sort through mountains of pitches or allowing artists to quickly mock up arrangement ideas.
+How Artists Can Use AI to Their Advantage Marketing Their Music

What This Means for Artists

If you’re a songwriter or composer looking to license music, the path forward is simple — double down on what makes your music human.

• Highlight your story.
• Don’t chase trends — lean into your unique voice.
• Use AI sparingly, if at all — and always as a tool, never as the ghostwriter.

And be transparent. Some supervisors are starting to ask whether a track was AI-generated or assisted. Disclosure isn’t just ethical — it’s becoming part of professional best practices. Organizations like ASCAP and BMI are also beginning to address how AI may affect performance rights and registrations, so it’s worth checking their latest guidance.
+What's Your Story

Looking Ahead: Two Tracks Emerging

Like autotune or CGI, AI in music is not going away. But rather than replacing human creativity, it’s likely to split the industry into two parallel tracks:

1. High-end, emotionally rich, human-created music for film, prestige TV, and brand campaigns.
2. AI-assisted or AI-generated content for cost-conscious, high-output projects.

The takeaway? Artists who stay authentic, adaptable, and informed will continue to thrive — not in spite of AI, but in coexistence with it.

Final Thought:
Technology will keep evolving. But the music that truly moves people — that tells stories, connects characters, and elevates scenes — still needs a human heartbeat. Stay creative. Stay honest. And stay human."

 

 

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