**Guest post written by Yona Marie, originally featured in her blog.

 

"Artificial intelligence (AI) is having a massive impact on the music industry, and many musicians and listeners are concerned about the transformations the technology is bringing about. To get an idea of the scale of the impact, the global market for generative AI in music will exceed $3 billion by 2028, which is a tenfold increase from 2023.

Artists are rightfully concerned about how this will affect music composition and their ability to earn. While these are legitimate concerns, AI is a game-changer in how artists market their music.

Marketing is a costly and time-consuming part of the music business, and in order to reach a large audience, artists had to work with record labels who had dedicated marketing departments or use free marketing methods with mixed results.

This meant that strong marketing campaigns were out of reach for most musicians who were not associated with a record label. AI has leveled this field, and today, artists can use technology to their advantage to market their music.
+Smart Label-Services Shopping: Red Flags to Watch For and How to Budget Right

AI Social Media Promotion

Social media is a vital tool for artists to connect with existing fans and reach out to new listeners. Unlike traditional marketing, social media marketing is very fluid and must constantly be updated and managed. Artists can use AI to automate their social media platforms by scheduling their social media posts. AI will also be able to detect their audience’s activity patterns and release posts at specific times to maximize engagement.

Musicians can also use AI to analyze fan behavior and gauge audience engagement on their social media. This will allow them to create targeted ads on platforms like Facebook and Instagram to reach specific demographics that are likely to enjoy their music.
+Is Social Media Failing Your Music Promotion

Wider Global Reach for Discovery

Streaming services have opened up the music industry to the entire world. No matter where you are, listeners have access to most artists. While the increased access has made it easier for musicians to get new listeners, it has also made it much harder for them to stand out in a crowded field - there are over 9,750,00 artists on Spotify, but only 19% have 1000+ monthly listeners. One advantage of AI for artists is that it organically circulates an artist’s material through curated playlists on Spotify that cater to an individual’s preferences. Artificial intelligence can do this through machine learning models that focus on data analysis to find patterns and drive decisions.

For example, Spotify leans heavily on machine learning models to recommend new music to listeners through curated playlists. This increases the chance of an artist being discovered, and with a global audience, the likelihood of acquiring new listeners increases.
+Streaming for musicians: The data that matters most

AI Content Creation

The ability of AI to create not just text but also images makes it a very effective tool for artists. Images and videos are very important in marketing, and if artists are going to stand out in a highly competitive industry, they need to accompany their music with visuals. AI tools can be used to create eye-catching visuals that don't need an artist's on-camera presence, as well as personalized album art.

Not only does this give the artist complete creative control to produce professional-looking visual content, but it will also slash advertising costs dramatically.
+How To Determine Your Marketing Budget

Predict Future Trends in the Music Industry

Like all industries undergoing a digital transformation, the music industry is moving fast. Those who are agile enough to keep up with changing trends can stay relevant and find new audiences. Artists can use AI to accurately predict future market movements, such as social media activity streaming numbers and search trends, to pinpoint emerging listener inclinations and find new opportunities to market to new audiences.

For new artists still developing their sound, AI can also predict which genres and types of music are emerging and find a large audience, allowing them to tailor their sound and marketing accordingly.

AI is transforming the music industry at such a pace that even established artists and record companies are struggling to keep up. However, it also levels the playing field in music marketing, and artists can take advantage of this to grow their listeners and global reach. "

 

 

Related Blog Posts:

+What Music Promo Tactics Don't Work Anymore?

+A Blueprint for Building Your Own Fan Data Strategy on Tour

+Indie Musicians: 5 Reasons Why AI Is Not a Threat