IOTM Blog
Posted: May 10, 2021
Category: Promotion
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**Guest post written by Leonard Patterson of Artist Collective AKA @ac_leonardp. This is an excerpt from his new book, 365 Livestream Ideas For Musicians.
"13. Schedule a Facebook Premiere 14. Create an Event 15. Join the Club(house)..."
View Full ArticlePosted: Feb 1, 2021
Category: The Musician Business
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**Guest post by Randy Chertkow and Jason Feehan of MakingMoneyWithMusic.com. Originally featured in the Disc Makers Blog. Reprinted with permission.
"While you hear a lot about independent musicians and how you can build a music career with a do-it-yourself mentality, doing it yourself doesn’t mean doing it alone. There isn’t a singular music industry. Instead, there are industries that serve every facet of the foundation upon which you build your career, and you have to master them all to succeed and grow as an artist...Today we’ll tackle another subset of roles to help grow your music career: those associated with merchandise and getting media exposure."
View Full ArticlePosted: Dec 14, 2020
Category: Promotion
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**Guest post written by Cyber PR, originally featured on the Cyber PR Blog.
"It is that time of year again...As an artist, there is no better time than the HOLIDAZE to work on building engagement and connections with your fans...you will find 7 tactics to first activate your fan base around holiday music promotion and ultimately build engagement, generate sales, or both." View Full Article
Posted: Sep 21, 2020
Category: Social Media
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**Guest post written by Leonard Patterson of Artist Collective AKA @ac_leonardp.
"If you’ve been keeping track, there have been countless articles published across the web leading us to believe that Facebook has “new” music guidelines going into effect on Oct. 1st that -- among other things -- would start “banning music in livestreams. As someone who’s seen and personally visited Facebook jail before, let me assure you - these updates are. not. new..."
View Full ArticlePosted: Jul 20, 2020
Category: Social Media
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**Guest post written by Eddie of The Entrepreneur Drummer, an online blog/resource dedicated to teaching business education to session musicians.
"Facebook now makes the majority of its revenue through selling advertising however it's a dangerous game to get into, especially if you're a novice. A whole array of deep-diving settings and unknown terminology means that it's very easy for you to lose a LOT of money very quickly. Don't fret though, I've found a great way to find new clients on Facebook for absolutely free, all it costs you is your time."
View Full ArticlePosted: May 4, 2020
Category: Marketing
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**Guest post written by Vinnie Hines, Co-Owner of Artist Collective AKA @ac_vinnie.
"At Artist Collective, we’ve found that the most effective way to engage with your fans is through meaningful relationship building exchanges. These types of connections are invaluable and the foundation on which any type of notoriety is built...We urge you to use text message marketing for these 5 AMAZING REASONS..."
Posted: Mar 23, 2020
Category: Technology
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**Guest post written by Matt Santry, independent musician and founder of the Well Paid Musicians Club.
"Part 2 of this series focuses on getting professional-quality video with a smartphone."
Posted: Mar 16, 2020
Category: Technology
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**Guest post written by Matt Santry, independent musician and founder of the Well Paid Musicians Club.
"I think we've all been guilty of posting amateur-looking videos that make us look or sound worse than we really are...Or maybe you don't post any video because you're afraid that what you have isn't a good representation of what you do...We've (myself and Brian Fitzgerald) created a 2 part video tutorial on this topic that goes into more detail."
Posted: Feb 24, 2020
Category: Show Booking
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**Guest post written by Rachael Rubright of Dozmia.
"...a booking agent has a lot of artists vying for their attention or pulling their interest away from you. So, what can you do to put yourself on that booking agent’s radar? This article will outline some tips to help you get noticed."
View Full ArticlePosted: Feb 3, 2020
Category: Promotion
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**Guest post written by Rahil Verma of Promoly, a software that helps record labels and publicists keep on track with their promotion.
"Even though any promo is better than none, it’s undeniable that some music marketing strategies are better and more effective than others. That means that choosing how you’ll promote your music is half the battle. These are the six music approaches we recommend you start out with."
View Full ArticlePosted: Dec 9, 2019
Category: Social Media
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**Guest post written by Wassim Awess, founder of the Music Career Guide.
"Understanding the importance of social media in this day and age is not enough to take you to the next level. It’s very much about testing, seeing what works out for you when you use the platform and how you use it. Here are 8 tips to help you maximize your efforts with social media marketing..."
View Full ArticlePosted: Nov 25, 2019
Category: The Musician Business
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**Guest post written by Nicholas Rubright, founder and editor at Dozmia, and lead guitarist for the band Days Gone By.
"Sometimes, the income from even a full-time job isn’t enough to get the finances you need [for a music career]. Thankfully, we live in the age of the internet - where there’s opportunity to make money from anywhere that has an internet connection! Here are 5 ways to make money online that are great for musicians who need extra cash - even while on tour."
Posted: Nov 4, 2019
Category: Online Presence
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**Guest post by Randy Chertkow and Jason Feehan of MakingMoneyWithMusic.com. Reprinted with permission.
"YouTube is the top music search engine in the world, so having your music there is critical. But when it comes to making money, YouTube has raised the threshold for creators to become a YouTube Partner. This is important since it’s only Partners who can monetize the ads being played on their channel and videos...In this article, we'll share two more critical ways to boost views, hours, and subscribers."
View Full ArticlePosted: Oct 21, 2019
Category: Online Presence
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**Guest post by Randy Chertkow and Jason Feehan of MakingMoneyWithMusic.com. Reprinted with permission.
"YouTube is essential for getting your music discovered and heard. But to make money from your channel's advertising, you need 1000 subscribers and 4000 watch hours. In this three part series, we'll give you the techniques you can use to hit this threshold so YouTube starts sending you checks for the ads running on your channel and videos."
View Full ArticlePosted: Sep 24, 2019
Category: Marketing
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**This post originally appeared on the Disc Makers Blog for indie musicians by Randy Chertkow & Jason Feehan of MakingMoneyWithMusic.com. Reprinted with permission.
"Your best social media strategy is to entertain your fans throughout the year rather than just drop an album and disappear. Create a strategy to make your fans anticipate your every release — music, videos, merch, and more — and attract new fans in the process."
View Full ArticlePosted: Jun 17, 2019
Category: Social Media
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**Guest post written by Scott Aumann, originally featured on The Legit Musician blog.
"The main graphics banners on social media is one thing that we need to get correct to make a big impact [on social media]. The only problem is that each platform has their own way of displaying these graphics...Let’s start with sizes for each platform."
View Full ArticlePosted: Jan 22, 2019
Category: Social Media
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**Guest post written by Charles Berthoud, originally featured on the iStudios Blog.
"There are basic pre-requisites to building a large following - posting engaging content, posting regularly, using appropriate hashtags - which we basically all know and understand. So I'm going to skip to 5 quick, easily-implemented tips that will boost your social to levels you would never have expected, if you carry them out on a daily basis."
Posted: Jan 7, 2019
Category: Marketing
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**Guest post written by Cassie Phillips as featured on The Music Entrepreneur HQ.
"No matter how talented you are, or how much effort you put into your music, getting exposure for your art can be a challenge...To effectively promote your music, you will need to develop your marketing skills. Marketing will allow you to raise awareness for your brand and be better connected to your target market."
Posted: Nov 26, 2018
Category: Marketing
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**Guest post written by Alper Tuzcu, a Berklee College of Music and Denison University alumni, a Boston based guitarist, songwriter and producer, and regular contributor to the Adva Mobile Blog.
"A high stream-count on the first day of your song release can be an indicator of success for your newest song or album on various streaming platforms like Spotify or Apple Music. Why is this important? Because in order to get placed in large playlists with thousands or millions of followers, you have to boost your first-day stream totals AND also be getting fans to save your song to their queue or library."
Posted: Oct 22, 2018
Category: The Musician Business
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**Guest post written by Cloe Matheson as featured on The Music Entrepreneur HQ.
"Are you an aspiring musical artist looking to increase your bandwidth with listening audiences?...Thinking like an entrepreneur means realizing that when you combine your talents with those of an artist or musical act who are perhaps more established, you’ll expedite your own songwriting, music production, and promotional success."
View Full ArticlePosted: Sep 11, 2018
Category: Fans
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**Guest post written by Ariel Hyatt, originally featured on the Cyber PR Blog.
"This post focuses on how to energize and connect with Community 2 – Engaged Fans. These fans are your Active Online Audience...They know who you are but they may not know you very well (yet)...In Community 2 contribution is critical but engagement is even more vital." View Full Article
Posted: Sep 4, 2018
Category: Fans
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**Guest post written by Ariel Hyatt, originally featured on the Cyber PR Blog.
"In the desperate desire to try to connect with as many fans as possible artists are forgetting something: not everyone “out there” is the same. Some may be following you simply because they liked your sunglasses or your cat and have no idea you are even a musician, while others are waiting to like and comment on every post. You need to understand the differences and create a separate way of communicating with each community." View Full Article
Posted: Aug 13, 2018
Category: Social Media
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**Guest post written by Leonard Patterson, an entrepreneur, certified content marketer, frequent hi-fiver and Founder of IndieBandCoach.com.
"Not only has Facebook been making tons of copyright deals with major and indie labels, but have now announced a new feature called “Lip Sync Live”...Imagine being able to go live at your next gig and record your best covers and not have your video taken down...Finally, right?"
Posted: Jul 7, 2018
Category: Social Media
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**Guest post written by Ariel Hyatt, originally featured on the Cyber PR Blog.
"Instagram — the most popular visual social platform has experienced a meteoric rise. As of today, there are over 700 million active Instagram users, and 95 million photos shared every day...We hear from artists all of the time that they love Instagram the most because of it’s ease of use."
View Full ArticlePosted: Jun 18, 2018
Category: Promotion
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**Guest post written by Andrew Jones of Checkered Owl Media.
"Most people have noticed that video is often the most effective way to both spread your message AND create engagement with an audience. People watch more and more video all the time...So, with that in mind, we all need to be considering video content. The big question becomes what kind of video to make? What will actually help you stand out from the millions of other videos being created every week? We can help with that. I divide most business video content into four levels..."