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IOTM Blog

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How To Blow Up On TikTok - 11 Key Tips

Posted: Sep 27, 2022

Category: Social Media

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**Guest post written by Yona Marie, originally featured in her blog.

 

TikTok Tips


"It's not too late for you to get some shine and go viral on this popular platform. I say this mainly because of TikTok's current algorithm, which doesn't focus as much on follow count as you think it would. Sure, people who already have tons of talent will get a lot of views since they have probably been working hard on their content for a while now. But with great content and a great approach, you could also blow up on the platform!"

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How To Spot A Fake Spotify Playlist

Posted: Aug 16, 2022

Category: Promotion

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**Guest post by One Submit, the ultimate music submission platform.

 

Spotify Playlist Fraud


"How to avoid this kind of fraud? 1. Use Chartmetric and SpotOnTrack 2. Curators have multiple playlists that all roughly have the same number of followers 3. Curators have large playlists but hardly any followers for themselves 4. The curators' playlist followers have very often no profile pictures and similar names 5. Curators sell playlist placements for money 6. Playlists do not appear on the ‘Discovered On’ section on the profile of an artist..."

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How to use landing pages to build your email list

Posted: Jul 19, 2022

Category: Marketing

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**Guest post written by Haley McCarthy of Bandzoogle.

 

Landing Pages - BZ


"A landing page is the perfect combination of creativity and action, allowing you to gain more fans and build a lasting relationship...As a musician, you can cater to this part of the fan experience with well-crafted newsletters...To build your mailing list, you can create a custom landing page on your music website to capture fan emails. But what is a landing page and how do you encourage fans to sign up for your mailing list? Let’s explore how to use the email opt-in landing page to build your email list!"

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4 Pro Tricks That Will Make Your Live Show Recordings Sound Amazing

Posted: Jun 7, 2022

Category: Recording

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**Guest post written by Brad Johnson, a musician and producer from Southern California. When he isn’t spending time with his wife and kids at the beach, he is helping songwriters and musicians at Song Production Pros.

 

4 Pro Tips Live Show Recordings


"Have you ever listened to a modern live recording and wondered how the performers were so dialed in?...Perhaps you've tried doing a live recording of your own band and were horrified by the results...What is it that separates your live recordings from the pros? Is it that they are that much better? Well, not exactly...Let's dive in!"

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Back to Basics: Why Create Smart Links For Your Music

Posted: May 17, 2022

Category: Marketing

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**Guest post written by Feature.fm, an all-in-one music marketing solution to get more fans, boost streams, and grow your sales.

 

Why Create Smart Links


"Smart links are shareable URLs that automatically route fans to your music on their preferred streaming service. You can learn more about your fans by using a smart link because it tracks engagement analytics and it allows you to customize the landing page with your own artwork or music video."

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The DEFINITIVE GUIDE to starting a famous band at 16 | Words of Fang #36

Posted: Apr 4, 2022

Category: Tips & Tricks

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**Guest post by Fang from Lords of the Trident, the most METAL band on earth!

 

Starting A Famous Band - Fang


"Well, the secret's out..."

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How Patreon Alternative Fangage Helps You Create Better Fan Experiences

Posted: Mar 1, 2022

Category: Promotion

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**Guest post written by David Andrew Wiebe, previously featured on MusicGoat.com.

 

Fangage vs. Patreon


"Looking for a Patreon alternative to create a better fan experience by offering exclusive content? Had thoughts of selling content and paid subscriptions? Wish you had direct access to all your stats and fan data so you could market better? Interested in creating a profitable online fan club? And what if you could do all this on your own, brandable white-labeled website?"

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11 Tips On How To Promote A Music Event On Social Media

Posted: Dec 20, 2021

Category: Promotion

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**Guest post written by Jessica Fender, a copywriter and blogger at Edubirdie with a background in marketing and sales. She enjoys sharing her experience with like-minded professionals who aim to provide customers with high-quality services. Previously featured on MusicGoat.com.

 

11 Tips Music Event - Music Goat


"If you want to get more people to attend your music event, keep reading. I'll show you how to generate more pre-show hype using an outstanding social media marketing strategy. Here are a few tips you can use to boost your event marketing efforts."

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Musician’s Guide to Marketing Plans: Planning Your Music Release – Pt. 2

Posted: Oct 25, 2021

Category: Marketing

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**Guest post written by Cyber PR, originally featured on the Cyber PR Blog.

 

Music Marketing Plan 2
"Do you have a plan for your next music release? This can be a single, a music video, an EP, or an album. In our most popular series The Musician’s Guide to Marketing Plans, which we call Total Tuneups, we address the overlooked importance of having a marketing plan in place...Here in Part 2, we break down the next five elements for your music release so you don’t miss a single opportunity."

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Return to live: a conversation about booking shows, safety, and live streaming

Posted: Jul 12, 2021

Category: Live Performance

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**Guest post written by Melanie Kealey for Bandzoogle.

 

Return to live shows BZ


"As restrictions are starting to ease in some parts of the world, we thought it would be beneficial to have a conversation with Kyle Weber (founder of live show & tour booking platform Indie on the Move) and Kristen Ford (singer-songwriter and touring artist) to gain some perspective on how artists are going about booking or re-booking tours..."

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How to Grow YouTube Viewership and Monetize Opportunities

Posted: Feb 15, 2021

Category: Marketing

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**Guest post from #1 YouTube Consultant Derral Eves.

 

Derral Eves - YouTube Consultant


"I understand that a lot of musicians love to share their music in live settings, and why wouldn’t they? In the past year, unfortunately, sometimes the only option for exposure has been online. So...what better time to focus on your YouTube audience than now?...How do you build a bigger audience, foster brand loyalty, and grow revenue?"

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The Top Five Things I Wish Someone Told Me When I First Started My Music Career

Posted: Jan 25, 2021

Category: The Musician Business

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**Guest post from David Franz, a California-based music business entrepreneur, producer, engineer, multi-instrumentalist, performer, educator, and author of Producing in the Home Studio with Pro Tools.

 

DavidFranz


"Fear stops progress. It is crippling. It is a disability. You must push through into uncomfortable places if you want to grow. Getting in front of the camera has brought all of my fears out to the surface and recorded them for me to watch. It has forced me to push through the discomfort and grow."

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7 Holiday Music Promotion Tips

Posted: Dec 14, 2020

Category: Promotion

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**Guest post written by Cyber PR, originally featured on the Cyber PR Blog.

 

7 Holiday Promo Tips Cyber PR
"It is that time of year again...As an artist, there is no better time than the HOLIDAZE to work on building engagement and connections with your fans...you will find 7 tactics to first activate your fan base around holiday music promotion and ultimately build engagement, generate sales, or both."

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It's All About Your Fans and Not You

Posted: Oct 26, 2020

Category: The Musician Business

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**Guest post written by Scott Aumann, originally featured on The Legit Musician blog.

 

All About Fans Legit Musician


"Have you wondered how some bands get such engaged fans? It is because their fans feel like part of that band’s world. That band did one thing that you might not be doing. They made their message about the fans and not the band. People follow and buy from people or brands they like. So let’s make sure your message is likable..."

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5 Reasons to Have a Website for Your Music

Posted: Oct 5, 2020

Category: Online Presence

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**Guest post written by Dre Dimura of Bandzoogle.

 

"With so many methods of promoting your music online these days, the importance of having a dedicated website can often be overlooked. Websites are still one of the best tools to drive fan engagement, curate your web presence, and manage the rest of your socials from a branded homebase. Here are five reasons to have a website for your band or solo musical effort..."

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Pre-Promotion is Key for a Successful Crowdfunding Run

Posted: Aug 24, 2020

Category: Fundraising

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**Guest post by Nicole Hoglund, Managing Director of Bandtwango, the premier crowdfunding platform for country music artists.

 

"There are always elements that can lead to an artist having a successful campaign. From choosing the right incentives for their audience, shooting for a realistic monetary goal, and to having an engaged fanbase all help, however there is one element that we know is the most important one for artists to succeed, pre-promotion of their campaign."

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How To Get More Clients For Your Music Business From Facebook

Posted: Jul 20, 2020

Category: Social Media

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**Guest post written by Eddie of The Entrepreneur Drummer, an online blog/resource dedicated to teaching business education to session musicians.

 

Facebook Free - Entrepreneur Drummer


"Facebook now makes the majority of its revenue through selling advertising however it's a dangerous game to get into, especially if you're a novice. A whole array of deep-diving settings and unknown terminology means that it's very easy for you to lose a LOT of money very quickly. Don't fret though, I've found a great way to find new clients on Facebook for absolutely free, all it costs you is your time."

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Value of Word of Mouth Marketing and Tips for Successfully Translating Hype into Sales

Posted: Jul 6, 2020

Category: Marketing

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**Guest post written by Kai Marks & Lyron Haceon of Les Flair, an electro-pop project based in London.

 

Les Flair - Word of Mouth


"With not a single track released and a limited budget in tow, we sold out a string of live shows across the UK, led by word of mouth alone. Which we've now come to realise, is the most powerful tool in music marketing. Here’s our top tips for building a strong WOM foundation and translating hype into sales..."

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Livestream your music LIKE A PRO | Words of Fang #23

Posted: Jun 29, 2020

Category: Live Performance

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**Guest post by Fang from Lords of the Trident, the most METAL band on earth!

 

Words with Fang 23


"Want to make your music livestreams as AMAZING as possible? Don't just sit in front of your webcam with a guitar! Follow this tutorial and your streams will be INCREDIBLE!"

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5 Amazing Reasons To Use Text Message Marketing As A Musician

Posted: May 4, 2020

Category: Marketing

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**Guest post written by Vinnie Hines, Co-Owner of Artist Collective AKA @ac_vinnie.

 

Vinnie AC - Text Messaging


"At Artist Collective, we’ve found that the most effective way to engage with your fans is through meaningful relationship building exchanges. These types of connections are invaluable and the foundation on which any type of notoriety is built...We urge you to use text message marketing for these 5 AMAZING REASONS..."

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Stay Streaming: The Instagram Livestream in the COVID-19 Era (With Matthew White A.K.A. Facebagel)

Posted: Apr 27, 2020

Category: Live Performance

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**Guest post by Casey Burke of Plaze, which helps musicians connect to the people & resources they need.

 

"Thankfully, musicians have found ways to maintain their livelihood in the absence of physical human contact. Enter: the Instagram livestream. While not strictly new, this format has taken off during all the unrest, and it’s likely to develop for at least as long as social distancing is the norm..."

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Coronavirus Financial Relief and Resources

Posted: Apr 6, 2020

Category: Tips & Tricks

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**Guest post by Kristen Ford, Nashville based indie rock act with a passion for music business and a book on DIY touring in the works.

 

Seeing as so many gigs are canceled, with business as usual impossible due to coronavirus social distancing, I am trying to make the most of this unfortunate situation. If you are a musician like me, whether you are self employed, have a small business with a few employees or just do music part time and are still missing some of your income due to Coronavirus cancelations, I hope some of these resources will be helpful...

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Find Your Fans: Using Data to Analyze Your Audience

Posted: Jun 3, 2019

Category: Fans

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**Guest post written by Jordan Gates, of Megaphone Agency.

 

find fans megaphone agency


"In this digital age of music streaming and social media, it is easier than ever to objectively measure an artist’s reach and influence. Whether you like it or not, every social media site and music streaming platform is collecting loads of data about their users. This information can be used to your advantage to draw powerful insights about your audience."

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5 Awesome Stage Bantering Tricks that Will Hook Your Audience

Posted: Aug 20, 2018

Category: Live Performance

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**Guest post written by Anitra Jay of TheCraftyMusician.com.

 

"The difference between a really good show and a terrible show is not how good the music was, but how good the connection was between you and your audience...The best way to break the ice and make a connection with your audience is by employing some skillful stage banter..."

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How to Get Your Music on Discover Weekly & Release Radar

Posted: Jun 25, 2018

Category: Promotion

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**Guest post originally featured on Ditto.com.

 

Discover Weekly Release Radar Ditto
"Musicians often focus on making it onto curated playlists, whether that’s Spotify’s own weekly compilations like New Music Mondays or alternative playlists built by independent users. However, if your aim is to gain more streams, getting on algorithmic playlists like Discover Weekly and Release Radar can be much more effective...Before we delve into Release Radar and Discover Weekly individually, here are a couple of pieces of advice that apply to getting on both of these algorithm-based playlists..." View Full Article
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