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IOTM Blog

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How To Get a Clubhouse Invite: What is Clubhouse & Why Does it Matter?

Posted: May 24, 2021

Category: Social Media

social media networking marketing music business exclusivity clubhouse audio

**Guest post by Vince Martellacci of ForgeCollective.


"While there are so many active niches and interests on Clubhouse, the Clubhouse app space for music interests is an especially wonderful place. That’s because of its exclusivity, which I hope never goes away...But why is it exclusive? What is a room? Is it audio all the way? And how do you get on it?...Let’s examine the hot-button app."

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How to build a marketing funnel to promote your music

Posted: May 17, 2021

Category: Marketing

social media advertising marketing newsletters music album release know your audience sales funnel video marketing reward grow your audience unlock your sound

**Guest post by Christopher Carvalho from Unlock Your Sound.

 

UnlockYourSound Funnel


"Think of a shop. The top of the funnel is the people walking past the shop. The first layer down is the people window browsing. The next layer down is the people who enter. And then the next and final layer is the people who purchase something."

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24 Ways to Promote Your Streams Part 2

Posted: May 10, 2021

Category: Promotion

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**Guest post written by Leonard Patterson of Artist Collective AKA @ac_leonardp. This is an excerpt from his new book, 365 Livestream Ideas For Musicians.

 

AC Leonard Patterson


"13. Schedule a Facebook Premiere 14. Create an Event 15. Join the Club(house)..."

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24 Ways to Promote Your Streams Part 1

Posted: May 3, 2021

Category: Promotion

music venues promotion call-to-action restaurants bandsintown videos plan ahead hashtags artist collective reward live streaming

**Guest post written by Leonard Patterson of Artist Collective AKA @ac_leonardp. This is an excerpt from his new book, 365 Livestream Ideas For Musicians.

 

AC Leonard Patterson


"1. Custom Domains 2. Custom Overlays 3. Partner with Venues..."

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How to avoid going broke on tour

Posted: Apr 26, 2021

Category: Touring

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**Guest post written by Patrick McGuire for Bandzoogle.

 

BZ - How to avoid going broke on tour


"...responsible budgeting is just as important here as it is in any other facet of life. If you’re just starting out booking shows on the road, or if you’ve had bad experiences that have cost you gobs of money in the past, here are four considerations to make so that you can safely avoid going broke on your next tour."

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Looking for a Champion

Posted: Apr 19, 2021

Category: The Musician Business

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**Guest post by Clark Colborn, progressive hard rock guitarist.

 

Clark Colborn


"Lately I have been studying the paths that successful bands and solo musicians have followed to get to the pinnacle of their careers, thinking that if I understand what worked for them then maybe I can create a similar path for myself...the goal in researching these musicians is to find out how they were introduced to that larger audience, and I have discovered there are two main factors that every single one of these artists has in common."

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Tips from a unique perspective: an artist and talent buyer

Posted: Apr 12, 2021

Category: Live Performance

show booking promotion selling your act value talent buyer live performances justin paul pollstar ticket sales

**Guest post from Justin Paul, music/career coach, A&R, DJ, and producer.

 

Justin Paul Suit


"First and foremost, talent buyers look at how many tickets they believe (based on data) an artist can sell. The more tickets an artist can sell, the higher the performance fee they can command. Sometimes talent buyers are tastemakers, and they take a chance on an up and coming artist/band that may not have much data available. Typically, those are opening acts or the middle of the lineup. Up and coming artists may even play for free or a smaller amount and are often more suited for club events."

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New music royalties: The Mechanical Licensing Collective and what it means for you

Posted: Apr 6, 2021

Category: Royalties

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**Guest post by Randy Chertkow and Jason Feehan of MakingMoneyWithMusic.com. Originally featured in the Disc Makers Blog. Reprinted with permission.

 

MMWM Mechanical Licensing


"The new Mechanical Licensing Collective collects digital audio mechanical royalties from download and streaming services. Learn about the collective and see if you qualify to sign up so you can receive these new music royalties."

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Do-It-Yourself Doesn't Mean Do-It Alone: 
Get The Services & Skills You Need To Help Run Your Music Business Part V

Posted: Mar 29, 2021

Category: The Musician Business

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**Guest post by Randy Chertkow and Jason Feehan of MakingMoneyWithMusic.com.

 

"In the last part of our DIY music business series, we cover the tasks required to get your videos created, recorded, edited, produced, and made ready for distribution. You may be an independent musician, but being independent should never mean that you're alone. In fact, the list of people credited for being part of each release you do will probably get longer as you grow your career and level up the music, art, and entertainment that you release and perform."

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So, you wanna book shows...

Posted: Mar 22, 2021

Category: Show Booking

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**Guest post written by Dustin Drennen, DIY independent songwriter and musician.

 

Dustin Drennen


"Shouldn’t music and friendship still be central to building a community and playing your songs? Absolutely. But, you don’t have to bumble along, you don’t have to loose direction or heart. That’s where this advice will come in handy. Here are four bits of advice for securing shows and building a reputation that makes it easier to do so."

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Start shows EARLIER! | Words of Fang #28

Posted: Mar 15, 2021

Category: Live Performance

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**Guest post by Fang from Lords of the Trident, the most METAL band on earth!

 

Start shows EARLIER! | Words of Fang #28


"👴HUH? WHAT!? YOU'LL HAVE TO SPEAK UP JIMMY, I'M QUITE OLD."

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How to Stay In the Music Industry Despite Turbulent Times

Posted: Mar 8, 2021

Category: The Musician Business

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**Guest post from Justin Paul, music/career coach, A&R, DJ, and producer.

 

Justin Paul Pool


"The pandemic has hurt all artists, even larger acts had to cancel tours. Ultimately what we're talking about is that there has been loads of money lost for the artist, for the promoters, also for the sound engineers, light engineers, stage crew, food vendors, security, stage techs, drivers, venues, and merchandise sales in live music. Furthermore, the pandemic has created a lot of self-doubt and uncertainty for artists. Some artists are now thinking about shifting to a different career or creating side hustles. Multiple income streams are the way to go even during normal times."

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Tour Diary: What I Learned On the Road with Metal Heavyweights Mushroomhead

Posted: Mar 1, 2021

Category: Touring

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**Guest post written by Gideon Waxman, a London based drummer & music educator. Originally posted on Soundfly's Flypaper.

 

Tour Diary Gideon


"Although by no means a long run of shows, my band Familiar Spirit’s 2019 UK summer tour in support of American metal heavyweights Mushroomhead was an utterly insane and eye-opening experience — filled with wonderful people, great venues and an abundance of earth-shattering riffs. Having only formed a year ago, this was an opportunity that my band just couldn’t pass up, and I learned a lot from the experience. Here’s some of what I took away from the tour, and what I think young bands can do to prepare for and seize their own career-opening moments."

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What is Non-Exclusive Licensing?

Posted: Feb 22, 2021

Category: Licensing

licensing hip hop culture producer exclusive rights exclusive vs. non-exclusive soundsphere

**Guest post by Keller Medlin, a music producer based in Nashville, TN. He is also the founder of Sounds Sphere - a marketplace platform helping artists and songwriters create great songs faster and with less cost.

 

Soundsphere NE Licensing


"There’s a subtle lesser known aspect of music production that has slowly become more popular over the course of the last decade. Probably the culmination of this model’s success was demonstrated with “Old Town Road” which is now the longest running No. 1 song in history...Non-exclusive licensing - and I don’t mean for sync."

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How to Grow YouTube Viewership and Monetize Opportunities

Posted: Feb 15, 2021

Category: Marketing

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**Guest post from #1 YouTube Consultant Derral Eves.

 

Derral Eves - YouTube Consultant


"I understand that a lot of musicians love to share their music in live settings, and why wouldn’t they? In the past year, unfortunately, sometimes the only option for exposure has been online. So...what better time to focus on your YouTube audience than now?...How do you build a bigger audience, foster brand loyalty, and grow revenue?"

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The people who write, record, and produce music

Posted: Feb 8, 2021

Category: The Musician Business

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**Guest post by Randy Chertkow and Jason Feehan of MakingMoneyWithMusic.com. Originally featured in the Disc Makers Blog. Reprinted with permission.

 

DIY Bus Series 4


"In part four of our DIY music business series, we cover the tasks required to get your music written, recorded, produced, and made ready for distribution...Whether you handle all these roles for your music, or just a few, there are resources that can help with each."

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The services and skills you need to promote and grow your music career

Posted: Feb 1, 2021

Category: The Musician Business

distribution social media merch make money website improvement promotion marketing online presence publicist branding delegate responsibilities promoters

**Guest post by Randy Chertkow and Jason Feehan of MakingMoneyWithMusic.com. Originally featured in the Disc Makers Blog. Reprinted with permission.

 

DIY3 Randy Jason


"While you hear a lot about independent musicians and how you can build a music career with a do-it-yourself mentality, doing it yourself doesn’t mean doing it alone. There isn’t a singular music industry. Instead, there are industries that serve every facet of the foundation upon which you build your career, and you have to master them all to succeed and grow as an artist...Today we’ll tackle another subset of roles to help grow your music career: those associated with merchandise and getting media exposure."

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The Top Five Things I Wish Someone Told Me When I First Started My Music Career

Posted: Jan 25, 2021

Category: The Musician Business

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**Guest post from David Franz, a California-based music business entrepreneur, producer, engineer, multi-instrumentalist, performer, educator, and author of Producing in the Home Studio with Pro Tools.

 

DavidFranz


"Fear stops progress. It is crippling. It is a disability. You must push through into uncomfortable places if you want to grow. Getting in front of the camera has brought all of my fears out to the surface and recorded them for me to watch. It has forced me to push through the discomfort and grow."

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PPP Funding - 5 Reasons Working Musicians Need to Apply Right Now

Posted: Jan 19, 2021

Category: The Musician Business

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**Guest post written by Matt Santry, independent musician and founder of the Well Paid Musicians Club.

 

Matt Santry PPP


"Did you know that the Paycheck Protection Program loan is also for independent contractors and sole proprietorships? Well it is. So if you’re a working musician and you filed your 2019 tax returns as such (i.e. a contractor or sole proprietor), then you’re eligible. Here are my Top 5 reasons why you should apply for the PPP loan right now."

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Live Music Industry Predictions For 2021

Posted: Jan 11, 2021

Category: The Musician Business

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**Guest post written by Jordan Gates, of Megaphone Agency.

 

Megaphone Predictions


"Even through all the challenges this year has brought, the industry hung on through remarkable resilience. Live streaming, drive-in shows, fundraisers, even lobbying the government – there’s nothing we won’t do to keep the culture alive and the music playing. Music isn’t going anywhere. It’s only a matter of time before we can get back to that unparalleled feeling of experiencing it live and in person again."

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NIVA’s Statement On The Passage Of The Save Our Stages Act

Posted: Jan 4, 2021

Category: The Musician Business

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**Guest post by CelebrityAccess Staff Writers. Originally featured on CelebrityAccess.com. Reprinted with permission.

 

NIVA


"T​he Save Our Stages Act...just passed as part of the COVID-19 Relief Bill. The Save Our Stages Act will provide financial assistance to independent venues and promoters that have been devastated by the pandemic’s shutdown. The Save Our Stages Act will enable these locally owned businesses to hold on until it is safe to gather, reopen fully, and once again return to serve as economic engines for their communities."

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JUST SAY NO! | Words of Fang #32

Posted: Dec 21, 2020

Category: The Musician Business

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**Guest post by Fang from Lords of the Trident, the most METAL band on earth!

 

Just Say No Words With Fang


"Kids, if a stranger in full armor comes up offering you free band advice, you know what to say, right? JUST SAY NO!"

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7 Holiday Music Promotion Tips

Posted: Dec 14, 2020

Category: Promotion

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**Guest post written by Cyber PR, originally featured on the Cyber PR Blog.

 

7 Holiday Promo Tips Cyber PR
"It is that time of year again...As an artist, there is no better time than the HOLIDAZE to work on building engagement and connections with your fans...you will find 7 tactics to first activate your fan base around holiday music promotion and ultimately build engagement, generate sales, or both."

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How to Create a DIY Music Project Without Breaking the Bank

Posted: Dec 7, 2020

Category: The Musician Business

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**Guest post written by Gideon Waxman, a London based drummer & music educator.

 

"Although now the music industry operates differently, it doesn't mean there aren't opportunities hiding in the economic shadows. It's exciting that we live in an era where very little stands in the way of passionate artists from achieving their goals. If you're looking to start a new music project, the great news is that the barriers to entry are virtually non-existent. However, it is crucial to demonstrate financial sensibility when starting a new project so that you can continue to build your project sustainably. In this article, I'll share what's required when creating a DIY music project without breaking the bank."

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Don’t do it alone: Live music event roles

Posted: Nov 30, 2020

Category: The Musician Business

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**Guest post by Randy Chertkow and Jason Feehan of MakingMoneyWithMusic.com. Originally featured in the Disc Makers Blog. Reprinted with permission.

 

Dont Do It Alone MMWM


"...there’s a lot to managing a music career if you intend to make money with your music. Fortunately, do-it-yourself doesn’t mean do-it-alone. Plugging in and outsourcing to music services that handle different aspects of the industry is one way to get the help or expertise you may be lacking. In this post, we’ll tackle roles and services associated with live music events."

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