IOTM Blog
Posted: Jul 16, 2024
Category: Online Presence
make money exposure music streaming services licensing metadata online presence symphonic distribution music discovery be prepared
**Guest post originally featured in the Symphonic Distribution Blog.
"At this point, you should be well aware of the importance of metadata in the music industry. Not only does it help classify and identify your music among a sea of millions of others, but improper metadata could be the reason your music isn’t reaching as many fans as possible. How? Let’s break it down..."
View Full ArticlePosted: Jul 9, 2024
Category: Marketing
social media networking marketing plan know your audience consistency be authentic collaboration differentiate sungate records visual content branding
**Guest post written by Mariami of Sungate Records.
"In an age where the internet and international communities are on display 24/7, independent artists have an enormous opportunity to invite a larger audience into their world. By sharing aspects of their culture—whether it's through food, clothing, lyrics, or images of their hometowns—artists can create a deeply personal and engaging narrative...Here are five ways our Sungate Records artists are tapping into their cultural individuality to build unique platforms online..."
View Full ArticlePosted: Jul 3, 2024
Category: Live Performance
merch make money live performances bandzoogle posters free downloads stickers setlist qr codes
**Guest post written by Adam Percy for Bandzoogle.com.
"While they had a bit of a shaky start when they came out, QR codes have now become a popular tool for sharing content and for promoting pages or products online. The advantages of QR codes are that they’re very portable, they’re unique, and they can be used just about anywhere—they can be scanned with a smartphone camera to quickly get anyone to a specific page on the web...Here are five ways you can use QR codes to elevate your live shows..."
View Full ArticlePosted: Jun 18, 2024
Category: Fans
make money fan engagement stay connected fanbase diversify long-term equality upaya sound true fans
**Guest post written by Nick Braren, owner and operator of Upaya Sound. This was originally featured in the Upaya Sound blog.
"The ‘1000 True Fans’ concept, popularized by Kevin Kelly in 2008, suggests that an artist can make a comfortable living by cultivating a base of just 1000 dedicated supporters. These “True Fans” are individuals who are not only passionate about your music but are also willing to support you financially on an ongoing basis. They buy your music, attend your concerts, purchase merchandise, and spread the word about your work."
View Full ArticlePosted: Jun 11, 2024
Category: Songwriting
writers block music business podcasts songwriting music album release demo get creative bug hunter accountability perfection
**Guest post written by Bug Hunter, a "thoughtful, self-reflective pop" singer-songwriter out of Seattle.
"As a full-time song-writer, I have done my best to keep putting out new content often enough to keep my audience interested in my music while making sure everything about each song meets a SUPER high bar I’ve set for myself in terms of content and lyricism. I’ve averaged a new album every 1.5 years. But 40+ songs later, I found myself coming to the ends of my own experiences and imagination. I’ve covered fresh love, heart-break, sibling rivalry, and screen-peaking emails on airplanes. I’ve even ventured into ghostly neighbors, time-traveling toasters, and metaphorical bank robberies that may or may not be a stand-in for taking too many samples at Costco. I’ve covered all the usual bases."
View Full ArticlePosted: Jun 4, 2024
Category: Technology
music business copyright music technology one submit artificial intelligence sony music group
**Guest post by One Submit, a music promotion service.
"AI software can compose tunes, duplicate artists' voices with vocal synthesis, and even create music. Vocal deep fakes routinely take TikTok by storm, replicating the voices of artists like Taylor Swift, Post Malone and Olivia Rodrigo. Be that as it may, ever progressing AI programs can do more than just mirror performers - there are developing fears that they may start to replace musicians, producers and threaten an artist's career within the recording industry...Sony Music Group's letter to over 700 software designers reveals a fear that AI technology now encroaches on the value of human artistry and copyright possession within the music business."
Posted: May 21, 2024
Category: Fans
social media merch youtube online distribution fan engagement music streaming services analytics google data websitebuilder chartmetric unified manufacturing
**Guest post written by James Hill, a veteran of the music industry. He has worked at Warner Reprise Records and then Interscope/ Geffen Records and now helps indie artists with branding and manufacturing through his company Unified Manufacturing, a CD/DVD, custom vinyl records and merch company in LA.
"So aside from talking and interacting with your fans, you can also try using quantitative data from different analytical tools. You might get overwhelmed with all of it, especially if you hate numbers. But I tell you, they’re worth investing a few minutes of your time. Plus, they’re actually not that hard. In this article, we will mainly be talking about the different tools you can use to analyze your fans and how they are important. Let’s start!" View Full Article
Posted: May 14, 2024
Category: The Musician Business
live streaming merch make money fan engagement cd's street team house shows modern musician value ladder
**Guest post written by Modern Musician and featured in their blog.
"You love making music and in order to keep moving forward, you need to create a sustainable income. So how do musicians make money from their music? It’s something a lot of independent artists struggle to do… but we’ve got answers!...I’d like to introduce you to a simple system that will help you to earn a real living from your music..."
View Full ArticlePosted: May 7, 2024
Category: Tips & Tricks
music business producer delegate responsibilities know your options invest contracts be efficient quality timeliness production i am ghost producer
**Guest post written by Anatolii Vered, owner & founder of "I am Ghost Producer."
"A ghost producer is a music professional who creates tracks for other artists. They craft melodies, beats, and harmonies exclusively behind the scenes. The finished track is then released under the name of the artist or a record label. The ghost producer isn't credited for their work or contributions. This practice allows artists to focus on their brand, image, and performance. This blog post delves into the world of ghost producers. It unveils the mystery and explains their important role in the music industry."
View Full ArticlePosted: Apr 23, 2024
Category: The Musician Business
social media spotify music business keys to success supply and demand stress cs discos burnout
**Guest post written by Cássio from CS Discos.
"In this age, making music is not nearly enough, in contrast with earlier times, when making good music until a producer liked it was the most common path. Saturation in the market and the breaking of the barrier to publishing a music catalog created a market in which the majority of content is never seen. With roughly 100,000 tracks being uploaded daily on Spotify, the offer is exponentially higher than the demand..."
View Full ArticlePosted: Apr 17, 2024
Category: Fans
music business fan engagement copyright be prepared collaboration downupright crowdfunding promotion
**Guest post written by Downupright, a producer, composer, & DJ from Buffalo, NY. They/them have released many projects over the years under a variety of different artist names. In their “spare” time, Downupright is a serial startup entrepreneur and fractional Chief Technology Officer of between four and ten startups at once.
"Across [three projects between 2015 and 2024], the unifying theme was that I was asking more from my listeners and backers than simply “go stream my track”, “follow me on TikTok” etc… I was asking them to participate. I wanted them to have some skin in the game."
Posted: Apr 9, 2024
Category: The Musician Business
make money music business fan engagement community support fan support headspace unified manufacturing
**Guest post written by James Hill, a veteran of the music industry. He has worked at Warner Reprise Records and then Interscope/ Geffen Records and now helps indie artists with branding and manufacturing through his company Unified Manufacturing, a CD/DVD, custom vinyl records and merch company in LA.
"Having a career in music is not all sunshine and rainbows, and I’m sure you already know that, especially during the pandemic. To start a career in the music industry, you need to not only release good music but you have to be willing to learn the trade, to advertise yourself, get to know the right people, and many more. It’s too tedious! But still worth it. Let’s head on and enumerate the 25 reasons why being a musician today is awesome." View Full Article
Posted: Apr 3, 2024
Category: The Musician Business
make money touring artistic conviction music business community support cruise ship entertainment industry get creative collaboration routine schedule learned skills passion unified manufacturing
**Guest post written by James Hill, a veteran of the music industry. He has worked at Warner Reprise Records and then Interscope/ Geffen Records and now helps indie artists with branding and manufacturing through his company Unified Manufacturing, a CD/DVD, custom vinyl records and merch company in LA.
"Having a career in music is not all sunshine and rainbows, and I’m sure you already know that, especially during the pandemic. To start a career in the music industry, you need to not only release good music but you have to be willing to learn the trade, to advertise yourself, get to know the right people, and many more. It’s too tedious! But still worth it. Let’s head on and enumerate the 25 reasons why being a musician today is awesome." View Full Article
Posted: Mar 19, 2024
Category: Promotion
promotion marketing keys to success press release cyber pr research
**Guest post written by Cyber PR, originally featured on the Cyber PR Blog.
"Here at Cyber PR, musicians frequently call and ask me to write and blast a press release. The strongest reason to write a press release is for a particular event (like a show, a benefit, or a special occasion) OR for a very niche market (a “genre” of music is not a niche but a charity benefit or a tech related news piece like you are featured in a new app is!) I discourage blasting but I do encourage well-researched outreach. Here is how to create a press release in 8 steps." View Full Article
Posted: Mar 12, 2024
Category: Music Streaming
make money spotify indie artists music streaming services fan engagement dying code media anti-social club object x
**Guest post written by Greg Fuhs, co-manager of indie label Dying Code Media and member of indie bands Anti-Social Club and Object X.
"As you may have heard, Spotify recently announced that it will no longer pay royalties for songs receiving less than 1,000 streams per year, instead redirecting those funds to artists with songs exceeding that threshold. The company claims this is to better support “emerging and professional artists” and estimates they will redistribute as much as $1 billion over five years. They also claim that small indie artists won’t miss this money – although I don’t think Spotify asked any of us about this..."
Posted: Mar 5, 2024
Category: The Musician Business
music album release plan ahead merch on demand printing online distribution marketing vinyl cd's organization communication time management be prepared pre-save pre-order
**Guest post written by James Hill, a veteran of the music industry. He has worked at Warner Reprise Records and then Interscope/ Geffen Records and now helps indie artists with branding and manufacturing through his company Unified Manufacturing, a CD/DVD, custom vinyl records and merch company in LA.
"So, you’ve finally decided to release an album. Wuhoo! But listen up – getting your album out there isn’t just about tossing it into the world. It’s more like planning a grand wedding for 1000 people – you need a solid plan. In this guide, we’re going through fifteen essential tips—covering everything from using digital tools to finding the right partners—to make your album release stress-free (or at least less stressful than usual). Let’s get started!" View Full Article
Posted: Feb 21, 2024
Category: The Musician Business
make money music business taxes well paid musician keys to success hacks w9 1099
**Guest post written by Matt Santry, founder of www.WellPaidMusician.com.
"2024 Tax Tip for Self-Employed Performers: This year (2024), pay all your contractors via one electronic pay method like PayPal or Venmo so that you can reduce or eliminate issuing 1099s next year. This is because of the new 1099-K."
Posted: Feb 13, 2024
Category: The Musician Business
budget artist growth calendar listings songkick music technology bandsintown management data finances
**Guest post written by Aaron Enneking as featured in the artist growth blog.
"Whether you manage a single artist or a roster of talent, keeping track of it all is no easy feat. From juggling emails, texts, and phone calls to coordinating travel logistics, navigating disparate calendars, and managing big personalities, there’s a lot of chance for error. Luckily, there are some great artist management tools out there to help you keep track of it all. You just have to know what to look for, as most project management tools aren’t geared for the music and entertainment space. So to help you choose the best artist management software for your organization, we’re looking at 10 questions you should ask when evaluating your options." View Full Article
Posted: Feb 7, 2024
Category: Recording
diy keys to success music equipment microphones headphones be prepared home recording condenser mic effects upaya sound
**Guest post written by Nick Braren, owner and operator of Upaya Sound. This was originally an excerpt from his new book COMPLETE CREATIVE CONTROL – The Art Of Recording Music Unveiled.
"Recording vocals should be a fairly simple undertaking, as we are only using one mic, with one sound source – what can possibly go wrong? The problems arise mostly on the performance side, and as a producer, I see it as my job to provide the setting for the best vocal performance possible."
View Full ArticlePosted: Jan 24, 2024
Category: The Musician Business
live performances keys to success career goals practice get creative the music entrepreneur timeliness routine schedule priorities
**Guest post written by David Andrew Wiebe, founder & CEO at The Music Entrepreneur HQ.
"If you’re having trouble prioritizing music in your life, you’re certainly not alone...there is a way to ensure you prioritize music in your weekly schedule, no matter how busy you think you might be. The question is... Are you willing to do whatever it takes to make it happen? If you want to find out whether you’re going to make the cut, read on..."
Posted: Jan 17, 2024
Category: The Musician Business
online distribution spotify music business indie artists music streaming services royalties one submit
**Guest post by Oren Sharon, founder of One Submit, a music promotion platform for independent artists.
"Spotify recently announced it has made serious changes to its royalty model that will affect independent musicians, digital distributors, and eventually the whole music industry. [This] is a summary of the changes made by Spotify, starting on January 1, 2024, and their anticipated impact on Spotify's royalty pool and all the players in the industry."
Posted: Jan 10, 2024
Category: The Musician Business
keys to success career goals the legit musician be specific reward
**Guest post written by Scott Aumann, originally featured on The Legit Musician blog.
"Sometimes we feel like we aren’t doing well when in fact we are doing better than ever. There are moments when we achieve something great only to feel like we missed the mark. Why does our success sometimes feel like a failure?"
View Full ArticlePosted: Jan 3, 2024
Category: The Musician Business
managers networking music business marketing plan budget keys to success career goals online presence data
**Guest post written by Aaron Enneking as featured in the artist growth blog.
"Managing an unsigned artist can be a challenging yet immensely rewarding experience...Without the backing of a record label, you (and your artist) will have to take on multiple roles and responsibilities to ensure their success. However, don’t let that discourage you! As artists like Macklemore and Chance the Rapper have shown, there’s no limit to what an unsigned artist can achieve. In this article, we'll discuss eight tips for how to manage an unsigned artist and help them navigate the music industry." View Full Article
Posted: Dec 20, 2023
Category: The Musician Business
music business fan engagement music streaming services online presence advice consistency delegate responsibilities collaboration tiktok muze
**Guest post written by Baxter Brown, CEO/Founder of Muze, a platform all about connecting talented professionals in the music industry with people who need their skills.
"The music industry, like the songs it houses, is constantly evolving. With every passing year, new technologies and trends reshape the way music is created, consumed, and shared. As we step into 2024, it’s clearer than ever that independent artists have an unparalleled opportunity to make their mark on the music scene. However, this new frontier comes with its fair share of challenges and obstacles. In this guide, we’ll explore how independent musicians can not only survive but thrive in today’s digital landscape." View Full Article
Posted: Dec 13, 2023
Category: Promotion
live streaming social media merch promotion stageit newsletters fan engagement instagram experience cyber pr facebook live contests volume charity twitter tiktok
**Guest post written by Cyber PR, originally featured on the Cyber PR Blog.
"Here are some killer Holiday Tips to help you increase your engagement with your fans! As an artist, there is no better time than the HOLIDAZE to work on building engagement and connections with your fans." View Full Article