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You're On Your Own

Posted: Sep 9, 2019

Category: The Lefsetz Letter

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**Guest post by Bob Lefsetz of The Lefsetz Letter.

 

"Don't wait for help, do it yourself. Just like you can record and distribute yourself, you can promote too. If you're waiting for a manager to start, don't...Decide who you want to be. A hobbyist, a touring musician or a superstar. This affects your path..."

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Making a Living as an Independent Artist

Posted: Sep 3, 2019

Category: The Musician Business

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**Guest post written by Jake Shane, an American singer-songwriter and guitarist who resides in Spain. He makes his living as an independent artist by touring around Europe. His fourth album will be released in October, 2019.

 

Jake Shane - Making A Living as an Indie


"A recent article by Larry Fitzmaurice titled “17 Indie Artists on Their Oddest Odd Jobs That Pay the Bills When Music Doesn’t” is by turns comforting and deflating to the indie musician...Contrastingly to me, none of those artists makes their living exclusively from music, and many of them actually lose money touring. So, what does this mean for musicians in general, and me specifically? Well, a variety of things, but I’ll limit myself to three important factors..."

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Ways to Impress Music Journalists With Your Promo Photo

Posted: Aug 26, 2019

Category: Promotion

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**Guest post written by Mark Smith, owner of Musical Instru.

 

"Let’s face it - a promo photo is an extremely powerful part of music, with its ability to catch the attention of fans, bookers, music journalists, and the industry in general. However, while the capabilities of a promo photo can’t be overstated, it all depends on the amount of care you exert into its production. To be honest, your promo photo is just as capable of effectively telling your story as your music, but that’s only if you get it right..."

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Musicians: Stop Being Hypocrites!

Posted: Aug 19, 2019

Category: The Musician Business

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**Guest post written by Wade Sutton of Rocket to the Stars Artist Services.

 

"A few weeks ago it occurred to me that I had recently seen multiple posts on Facebook from artists and songwriters asking for information on how to “jailbreak” devices like the Amazon Firestick and the Google Chromecast...Jailbreaking those devices allows users to download applications so they can watch pirated content like movies currently in theaters. I had a big problem with this..."

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THIS IS YOUR MOTHER SPEAKING! - Part 3

Posted: Aug 12, 2019

Category: Health

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**Guest post written by Electra (The Rock-n-Roll Health Chick), an Integrative Health and Nutrition Consultant and Coach, specializing in the health of musicians.

 

Electraland Radio


"Bad mental health robs us of enjoying our lives or caring about what we’re eating and drinking. Bad mental health can also cause disease and makes us feel worse all over. So, I’d really like you to work on all of the health tips I mentioned, including this one! After all, your mind runs the whole show!"

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THIS IS YOUR MOTHER SPEAKING! - Part 2

Posted: Aug 5, 2019

Category: Health

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**Guest post written by Electra (The Rock-n-Roll Health Chick), an Integrative Health and Nutrition Consultant and Coach, specializing in the health of musicians.

 

Electraland Radio


"No one likes a hypocrite, and I want to feel great as well. I’ve been having the lemon and salt water in the mornings and more fruits and veggies. That leads us to the second most important change you can make to think and feel your best...EAT WELL."

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THIS IS YOUR MOTHER SPEAKING! - Part 1

Posted: Jul 29, 2019

Category: Health

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**Guest post written by Electra (The Rock-n-Roll Health Chick), an Integrative Health and Nutrition Consultant and Coach, specializing in the health of musicians.

 

Electraland Radio


"Even when you’re a rock god, your mental and physical health can go either way. We all need a little help sometimes. So, I’m going to share the Top Three valuable and doable actions that will help you think and feel your best while you’re on the road, playing a gig, practicing in your room or just watching your favorite band. If you don’t take care of your body and mind, you won’t be able to think, write, perform or live well."

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Spotify Criticized For 'Dance Like Nobody's Paying' Ad Campaign

Posted: Jul 15, 2019

Category: Music Streaming

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**Guest post written by Tatiana Cirisano, originally featured on Billboard.com.

 

Spotify Ad Billboard Feature Blake Morgan


"Spotify is drawing heat from artists and music execs for an ad campaign that urges listeners to "dance like nobody's paying," a pitch for its free 30-day Spotify Premium trial..."

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16 Types of Shows We've Played on the Road

Posted: Jul 8, 2019

Category: Show Booking

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**Guest post written by Ellisa Sun, Jazz/Soul musician formerly based in San Francisco currently full-time RVing across the USA.

 

16 types of shows - Ellisa Sun


"8 months ago, me and my partner/percussionist Ken quit our day jobs, sold our stuff, and hit the road in a used 30-foot Winnebago to play as many shows as possible...Here are 16 types of shows we’ve played. Remember, my experience will be different from yours."

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4 ways musicians can use an EPK

Posted: Jul 1, 2019

Category: Online Presence

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**Guest post written by Dave Cool of Bandzoogle.com.

 

4waysepk - BZ


"An electronic press kit (EPK) is essential for making a strong first impression on promoters, bookers, media, and other music industry professionals...You can use your EPK to help you get more press, more gigs, and come across as a serious artist."

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Getting Dropped from a Record Label: What It's Like and 4 Ways to Avoid It

Posted: Jun 24, 2019

Category: The Musician Business

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**Guest post written by Nick Cesarz, drummer, producer, and blogger from Milwaukee, WI. Nick is the editor and owner of DrummingReview.com, a website dedicated to helping drummers choose gear, learn how to play, and guide them through the music industry.

 

Nick Cesarz - Dropped From Label


"It's a phone call conversation I wouldn't wish on any of my enemies: getting dropped from a record label. Being let go from a record company is a sad tale that many acts endure throughout their careers. Today I'll explain what it's like and how you can reduce your chances of having this unfortunate conversation."

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How To Make Great Social Media Banners

Posted: Jun 17, 2019

Category: Social Media

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**Guest post written by Scott Aumann, originally featured on The Legit Musician blog.

 

Social Banners - Legit Musician


"The main graphics banners on social media is one thing that we need to get correct to make a big impact [on social media]. The only problem is that each platform has their own way of displaying these graphics...Let’s start with sizes for each platform."

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4 Tips to Making the Long Distance Thing Work for Your Band

Posted: Jun 10, 2019

Category: The Musician Business

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**Guest post written by Sophie D’Orléans, singer and keyboard player for The Sophistocrats (Canadian Smooth Jazz band).

 

longdistancebands2


"After spending 3 years and 4000km away from home, I wanted to move back to my hometown. I left my mountainous college town knowing that all my musical connections would be very far, yet it was what I needed to do for my personal growth. Trying to keep a ‘band’ together at a distance has been challenging in ways I didn’t suspect, while other difficulties I had predicted never happened."

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Find Your Fans: Using Data to Analyze Your Audience

Posted: Jun 3, 2019

Category: Fans

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**Guest post written by Jordan Gates, of Megaphone Agency.

 

find fans megaphone agency


"In this digital age of music streaming and social media, it is easier than ever to objectively measure an artist’s reach and influence. Whether you like it or not, every social media site and music streaming platform is collecting loads of data about their users. This information can be used to your advantage to draw powerful insights about your audience."

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What to Include in an Email to a Talent Buyer

Posted: May 28, 2019

Category: Show Booking

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**Guest post written by Scott Cooper, talent buyer for Testarossa Winery and Sam's Chowder House and previously syndicated music journalist for newspapers across the country.

 

"As a Talent Buyer...I only book via email. Emails are a traceable record of who said what and the details of the agreement. Sometimes I can even tell if I want to book the band just by how well or poorly the email is formatted. So what to include or exclude in your email? There are certain things I want to see and other things I don’t want to see..."

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PledgeMusic Story Is Starting To Sound Like A Broken Record says Bandzoogle's Dave Cool

Posted: May 20, 2019

Category: Fundraising

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**Guest post written by Dave Cool, Director of Artist & Industry Outreach at Bandzoogle, originally featured on Hypebot.com.

 

PledgeMusic Demise


"The demise of PledgeMusic and the hundreds of musicians left in its wake are a sadly familiar story for music industry veteran Dave Cool of Bandzoogle. "The company takes on millions in investment to support rapid growth," writes Cool. "Flashy headlines ensue." But when things fall apart, too often it's the unsuspecting musicians that suffer."

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200 Days on the Road: 10 Things I've Learned

Posted: May 13, 2019

Category: Touring

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**Guest post written by Ellisa Sun, Jazz/Soul musician formerly based in San Francisco currently full-time RVing across the USA.

 

Ellisa 200 Days


"200 days ago, my partner Ken and I left our home base in Oakland, CA to spend one year full-time RVing and playing as many shows as we can to build an audience, learn about the industry, and hopefully earn enough money to survive...the following 10 Things I’ve Learned are more focused towards DIY Musicians like myself..."

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Essential Elements of an Effective EPK

Posted: May 6, 2019

Category: Online Presence

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**Guest post written by Dave Cool, an excerpt from Bandzoogle’s free online guide "How to make a website for your music".

 

BZ EPK Contents Updated


"If you’re actively promoting a new album or looking to book more gigs, you’ll need to have a specific EPK or Press Kit section on your website to centralize information for media and bookers. With an EPK page, they can quickly find all the details they need. So here are the essential elements to include in your EPK..."

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The PA Bill That Should Worry Musicians Nationwide

Posted: Apr 29, 2019

Category: Live Performance

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**Guest post written by Wade Sutton of Rocket to the Stars Artist Services.

 

Wade PA Bill


"You know how difficult it can be for bands to create leverage when trying to negotiate better guarantees from venues? Well something is happening in Pennsylvania that is going to make that even more difficult ... and musicians nationwide should be keeping an eye on this because it is something that could spread to other states."

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Writing Lyrics With Depth

Posted: Apr 23, 2019

Category: Songwriting

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**Guest post written by Chris Huff, originally featured in the Disc Makers Blog.

 

Writing Lyrics W Depth


"If you are interested in writing lyrics with depth, you need a deep artistic well to draw from. All output requires input, and as a lyricist, I recommend you begin with words."

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100 Days on the Road: 10 Things I've Learned

Posted: Apr 15, 2019

Category: Touring

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**Guest post written by Ellisa Sun, Jazz/Soul musician formerly based in San Francisco currently full-time RVing across the USA.

 

Ellisa Sun 100 Days


"100 days ago, me (Ellisa Sun) and my partner Ken Michienzi decided to leave our homes in Oakland, CA, purchase a used 30-foot Winnebago, and hit the road to play shows throughout the USA. Here’s what we’ve learned so far..."

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How to Set Your Rate as a Musician

Posted: Apr 8, 2019

Category: The Musician Business

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**Guest post written by Matt Star as featured on The Music Entrepreneur HQ.

 

Set Musician Rate - Music Entrepreneur


"Have you ever thought of yourself as the owner of a corporation? Guess what… you are. If you’re a working musician, a session or touring player, your company is called YOU, Inc...Knowing what you have to offer and what it is worth is the first step to creating a sustainable career..."

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11 Band Merch Ideas Proven To Boost Sales, Fan Loyalty, and Excitement

Posted: Apr 1, 2019

Category: Merch

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**Guest post written by Imri Merritt aka M, originally featured on the Rush Order Tees Blog.

 

11 merch ideas - Rush Order Tees


"In this post, I’ll go over some of the tried and tested band merch, explain what they are, and why they are popular. This should give you some ideas for creating customized swag that will excite your fans and bring in some bucks. They asked me to list 10, but I’m turning it up to 11."

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4 Fantastic Crowdfunding Platforms for Musicians

Posted: Mar 25, 2019

Category: Fundraising

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**Guest post written by Jennifer Hughes, staff writer at Know Your Instrument and enjoyer of traveling to new/obscure places and checking out new indie bands.

 

4 Crowdfunding Platforms


"Independent musicians often don’t have enough money to spend for renting rehearsal spaces and studios, paying graphic artists and photographers for album art, hiring professionals for music production and promotions, touring and the like. When a crowdfunding campaign is done right, it could help musicians get the exposure and the backers they need for their venture."

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4 Tips For Building More Fun Into Your Next Tour

Posted: Mar 18, 2019

Category: Touring

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**Guest post written by Michelle McAfee, founder of Songbones, a small magazine/podcast for grassroots singer-songwriters..

 

4 Tips For Tour Michelle


"In September, I toured the southwest with another singer-songwriter for two weeks. We decided to do this tour differently. To weave other passions into the fabric of our days on the road. This didn’t necessarily make the tour easier, but it certainly made it an adventure! One that I will always remember."

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