Posted: Jun 18, 2018

Category: Promotion

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**Guest post written by Andrew Jones of Checkered Owl Media.

 

"Most people have noticed that video is often the most effective way to both spread your message AND create engagement with an audience. People watch more and more video all the time...So, with that in mind, we all need to be considering video content. The big question becomes what kind of video to make? What will actually help you stand out from the millions of other videos being created every week? We can help with that. I divide most business video content into four levels..."

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Posted: Jan 22, 2018

Category: Marketing

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**Guest post written by Cassie Steele, content editor for GuitarFella.com.

 

"The internet has opened up a world of opportunity for musicians, enabling you to release music to a wide audience without the gatekeepers of record labels or a distribution company. However, you need to know what you’re doing. Releasing music online without a marketing plan and expecting it to sell is like dropping your CD in Times Square and expecting a record producer to pick it up..."

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Posted: Jan 23, 2017

Category: Live Performance

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**Guest post by Niki Walker, lead videographer of NPR's Tiny Desk series. Originally posted on NPR Music’s Tiny Desk Contest Tumblr.

 

"The Tiny Desk is essentially the opposite of a concert venue or a music video. There’s nothing to hide behind except a real, tiny desk, in a real, very-active office. In some ways, our look is easy to replicate, because it’s all about the music...A lot of people film their Tiny Desk Contest entries on their own, so we thought we’d share a few things we’ve learned by filming almost 600 of these things..."

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Posted: May 31, 2016

Category: Technology

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**Guest post written by Ari Herstand. It originally appeared on Ari's Take.

 

"I just released a music video. It cost me exactly $0 to make and it looks pretty darn awesome if I do say so myself. Well, I can say so because I didn't make it. I kind of had nothing to do with it - other than writing and recording the song of course (and showing up and shooting the thing). So how did this happen?"

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Posted: Aug 31, 2015

Category: Technology

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**Guest post by Hank & Cupcakes, Brooklyn based Indie/Pop/Rock duo.

 

All of us are aware of how important the visual aspect of our music is for promoting, exposing and marketing our band. It seems that many indie bands are afraid of making their own videos mainly because there's a common mythological assumption that it is very complicated, expensive and technically demanding to create this kind of content, so many bands don't even try to explore this territory which is today as accessible to us as the audio recording field is...

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Posted: Feb 2, 2015

Category: Promotion

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**Guest post written by Phil Johnson, as featured in his blog, Big Whiz Bang!

 

This is the continuation of last week's post "33 Gig Promotion Strategies (And Which Ones Actually Work!) - Part 1", but rather than focusing on Offline Promotion, Phil talks about his online promotional efforts and their successes/failures.

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Posted: Jan 12, 2015

Category: Online Presence

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**Guest post written by John Waltmann, Client Relationship Manager of Symphonic Distribution.

 

"The countless features and optimizations of YouTube’s platform can seem intimidating, but we are here to provide you with a few basic optimizations on YouTube profiles that can have you looking the part in no time..."

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