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11 Tips On How To Promote A Music Event On Social Media

Posted: Dec 20, 2021

Category: Promotion

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**Guest post written by Jessica Fender, a copywriter and blogger at Edubirdie with a background in marketing and sales. She enjoys sharing her experience with like-minded professionals who aim to provide customers with high-quality services. Previously featured on MusicGoat.com.

 

11 Tips Music Event - Music Goat


"If you want to get more people to attend your music event, keep reading. I'll show you how to generate more pre-show hype using an outstanding social media marketing strategy. Here are a few tips you can use to boost your event marketing efforts."

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How to build a marketing funnel to promote your music

Posted: May 17, 2021

Category: Marketing

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**Guest post by Christopher Carvalho from Unlock Your Sound.

 

UnlockYourSound Funnel


"Think of a shop. The top of the funnel is the people walking past the shop. The first layer down is the people window browsing. The next layer down is the people who enter. And then the next and final layer is the people who purchase something."

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How to Grow YouTube Viewership and Monetize Opportunities

Posted: Feb 15, 2021

Category: Marketing

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**Guest post from #1 YouTube Consultant Derral Eves.

 

Derral Eves - YouTube Consultant


"I understand that a lot of musicians love to share their music in live settings, and why wouldn’t they? In the past year, unfortunately, sometimes the only option for exposure has been online. So...what better time to focus on your YouTube audience than now?...How do you build a bigger audience, foster brand loyalty, and grow revenue?"

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Facebook's [not new] Music Guidelines - What Artists Need to Know

Posted: Sep 21, 2020

Category: Social Media

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**Guest post written by Leonard Patterson of Artist Collective AKA @ac_leonardp.

 

Facebook AC


"If you’ve been keeping track, there have been countless articles published across the web leading us to believe that Facebook has “new” music guidelines going into effect on Oct. 1st that -- among other things -- would start “banning music in livestreams. As someone who’s seen and personally visited Facebook jail before, let me assure you - these updates are. not. new..."

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Pro Video for Performing Musicians on Any Budget - Pt 2 (with just a smartphone)

Posted: Mar 23, 2020

Category: Technology

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**Guest post written by Matt Santry, independent musician and founder of the Well Paid Musicians Club.

 

Matt Santry - Pro Video on a Budget


"Part 2 of this series focuses on getting professional-quality video with a smartphone."

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Pro Video for Performing Musicians on Any Budget (Part 1 of 2)

Posted: Mar 16, 2020

Category: Technology

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**Guest post written by Matt Santry, independent musician and founder of the Well Paid Musicians Club.

 

Matt Santry - Pro Video on a Budget


"I think we've all been guilty of posting amateur-looking videos that make us look or sound worse than we really are...Or maybe you don't post any video because you're afraid that what you have isn't a good representation of what you do...We've (myself and Brian Fitzgerald) created a 2 part video tutorial on this topic that goes into more detail."

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What To Do If You Can't Hit 4000 Watch Hours and 1000 Subscribers On YouTube

Posted: Nov 11, 2019

Category: Online Presence

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**Guest post by Randy Chertkow and Jason Feehan of MakingMoneyWithMusic.com. Reprinted with permission.


"What not every musician knows about or takes advantage of is there's a second way to make ad revenue off of your videos -- even if you can't become a YouTube Partner. The key is to register your entire back catalog of music with YouTube's ContentID service..." 


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How (And Why) To Hit 4000 Watch Hours and 1000 Subscribers On YouTube (Part II)

Posted: Nov 4, 2019

Category: Online Presence

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**Guest post by Randy Chertkow and Jason Feehan of MakingMoneyWithMusic.com. Reprinted with permission.

 

"YouTube is the top music search engine in the world, so having your music there is critical. But when it comes to making money, YouTube has raised the threshold for creators to become a YouTube Partner. This is important since it’s only Partners who can monetize the ads being played on their channel and videos...In this article, we'll share two more critical ways to boost views, hours, and subscribers."

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How (And Why) To Hit 4000 Watch Hours and 1000 Subscribers On YouTube (Part I)

Posted: Oct 21, 2019

Category: Online Presence

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**Guest post by Randy Chertkow and Jason Feehan of MakingMoneyWithMusic.com. Reprinted with permission.

 

"YouTube is essential for getting your music discovered and heard. But to make money from your channel's advertising, you need 1000 subscribers and 4000 watch hours. In this three part series, we'll give you the techniques you can use to hit this threshold so YouTube starts sending you checks for the ads running on your channel and videos."

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How a Course in Marketing Can Help You Build Your Music Business

Posted: Jan 7, 2019

Category: Marketing

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**Guest post written by Cassie Phillips as featured on The Music Entrepreneur HQ.

 

Marketing Course Music Entrepreneur


"No matter how talented you are, or how much effort you put into your music, getting exposure for your art can be a challenge...To effectively promote your music, you will need to develop your marketing skills. Marketing will allow you to raise awareness for your brand and be better connected to your target market."

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6 Really Good Reasons to Launch Your Own Online Music Course

Posted: Jan 2, 2019

Category: The Musician Business

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**Guest post written by PJ Taei, the founder of Uscreen.

 

Online Course PJ Taei


"With the number of streaming video sites and over-the-top services available today, starting your own online course on literally any topic has never been easier than it is right now...creating an online music course is a good idea for a wide range of different reasons, all of which are worth exploring."

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An Intro To Video Marketing In 2018

Posted: Jun 18, 2018

Category: Promotion

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**Guest post written by Andrew Jones of Checkered Owl Media.

 

Intro to Video Marketing - Checkered Owl


"Most people have noticed that video is often the most effective way to both spread your message AND create engagement with an audience. People watch more and more video all the time...So, with that in mind, we all need to be considering video content. The big question becomes what kind of video to make? What will actually help you stand out from the millions of other videos being created every week? We can help with that. I divide most business video content into four levels..."

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How YouTube’s TrueView Can Help Musicians

Posted: Jan 22, 2018

Category: Marketing

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**Guest post written by Cassie Steele, content editor for GuitarFella.com.

 

"The internet has opened up a world of opportunity for musicians, enabling you to release music to a wide audience without the gatekeepers of record labels or a distribution company. However, you need to know what you’re doing. Releasing music online without a marketing plan and expecting it to sell is like dropping your CD in Times Square and expecting a record producer to pick it up..."

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7 Tips for Filming (and Performing) Your Tiny Desk Contest Entry on Your Own

Posted: Jan 23, 2017

Category: Live Performance

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**Guest post by Niki Walker, lead videographer of NPR's Tiny Desk series. Originally posted on NPR Music’s Tiny Desk Contest Tumblr.

 

Niki NPR
"The Tiny Desk is essentially the opposite of a concert venue or a music video. There’s nothing to hide behind except a real, tiny desk, in a real, very-active office. In some ways, our look is easy to replicate, because it’s all about the music...A lot of people film their Tiny Desk Contest entries on their own, so we thought we’d share a few things we’ve learned by filming almost 600 of these things..."

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How To Make A Music Video On A Tiny Budget

Posted: May 31, 2016

Category: Technology

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**Guest post written by Ari Herstand. It originally appeared on Ari's Take.

 

Ari
"I just released a music video. It cost me exactly $0 to make and it looks pretty darn awesome if I do say so myself. Well, I can say so because I didn't make it. I kind of had nothing to do with it - other than writing and recording the song of course (and showing up and shooting the thing). So how did this happen?"

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Independently Creating Video Content For Your Band

Posted: Aug 31, 2015

Category: Technology

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**Guest post by Hank & Cupcakes, Brooklyn based Indie/Pop/Rock duo.

 

All of us are aware of how important the visual aspect of our music is for promoting, exposing and marketing our band. It seems that many indie bands are afraid of making their own videos mainly because there's a common mythological assumption that it is very complicated, expensive and technically demanding to create this kind of content, so many bands don't even try to explore this territory which is today as accessible to us as the audio recording field is...

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33 Gig Promotion Strategies (And Which Ones Actually Work!) - Part 2

Posted: Feb 2, 2015

Category: Promotion

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**Guest post written by Phil Johnson, as featured in his blog, Big Whiz Bang!

 

This is the continuation of last week's post "33 Gig Promotion Strategies (And Which Ones Actually Work!) - Part 1", but rather than focusing on Offline Promotion, Phil talks about his online promotional efforts and their successes/failures.

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Simple and Effective YouTube Practices

Posted: Jan 12, 2015

Category: Online Presence

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**Guest post written by John Waltmann, Client Relationship Manager of Symphonic Distribution.

 

"The countless features and optimizations of YouTube’s platform can seem intimidating, but we are here to provide you with a few basic optimizations on YouTube profiles that can have you looking the part in no time..."

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