IOTM Blog
Posted: Mar 1, 2022
Category: Promotion
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**Guest post written by David Andrew Wiebe, previously featured on MusicGoat.com.
"Looking for a Patreon alternative to create a better fan experience by offering exclusive content? Had thoughts of selling content and paid subscriptions? Wish you had direct access to all your stats and fan data so you could market better? Interested in creating a profitable online fan club? And what if you could do all this on your own, brandable white-labeled website?"
Posted: Feb 22, 2022
Category: Career Goals
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**Guest post written by Eyvindur Karlsson, a singer-songwriter and songwriting coach who helps artists stop wasting time staring at a blank page and waiting for inspiration so they can write more songs of higher quality. He is passionate about coaching songwriters to help them get more great music out in the world and is the owner of the website Strongwriting.net.
"If you want to improve in any area, whether professionally or personally, goal setting is vital...when done right, goals help us to assess our progress and reassess if we get off track...In this article I'm going to cover the basics of goal setting, from a songwriter's perspective, and introduce you to the SMARTER framework of goal setting."
View Full ArticlePosted: Feb 7, 2022
Category: Career Goals
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**Guest post written by Yona Marie, originally featured in her blog.
"Back in the day, you didn’t need much but talent and potential in order to grab the attention of an A&R or label scout. A huge amount of time and money from a label was invested into the artist development process for fresh acts that needed to be groomed for the music world. Now, with so much competition around, musical acts that bring a lot to the table usually outshine those who are talented but less prepared. Here are some tips that will help you reach the top of the ladder among other musicians and artists who are on the front lines for opportunities."
View Full ArticlePosted: Jan 31, 2022
Category: The Musician Business
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**Guest post by Eric Todd of YFM, The Big Break Solution.
"Once upon a time, back in the 80’s the world was chock full of record labels, both major and indie, limited to a single one-way street to success. It wasn’t good, it wasn’t bad, it just was what it was...No one could imagine that we’d be living in the Bizarro World in 2022 (on so many levels), where the exact opposite is true. Today, only a few big labels exist, but there is now a multi-lane superhighway to find success, by whatever success means to the artist. It’s not good, it’s not bad, it just is what it is."
View Full ArticlePosted: Dec 21, 2020
Category: The Musician Business
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**Guest post by Fang from Lords of the Trident, the most METAL band on earth!
"Kids, if a stranger in full armor comes up offering you free band advice, you know what to say, right? JUST SAY NO!"
View Full ArticlePosted: Oct 19, 2020
Category: Career Goals
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**Guest post written by David Andrew Wiebe, founder & CEO at The Music Entrepreneur HQ.
"...your success is less contingent on what you do, which only accounts for 20% of the results you achieve, and is more contingent on how you think, which accounts for 80% of the results you get. Regardless of whether you buy into this notion, I think you’ll agree that your mindset will play a critical role in your longevity and ultimate success as a creative entrepreneur..."
Posted: Apr 13, 2020
Category: Tips & Tricks
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**Guest post by Whitney Asher of The Marketing Mixtape.
"...feeling distracted? If you’ve got a ton of to-do’s but can’t seem to focus, check out our top 3 productivity hacks… & then get back to work!!"
View Full ArticlePosted: Mar 9, 2020
Category: Touring
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**Guest post written by Charming Disaster, a goth-folk duo based in Brooklyn, NY.
"Over the past few years of touring the U.S., we’ve learned a thing or two about maintaining the fabulous lifestyle to which we’re accustomed even while we’re on the road, and we wanted to share some of our time-tested tips with other indie artists...Adding a touch of class to your tour routine is a great way to stay healthy, boost morale, and maintain your delusions of grandeur."
View Full ArticlePosted: Sep 3, 2019
Category: The Musician Business
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**Guest post written by Jake Shane, an American singer-songwriter and guitarist who resides in Spain. He makes his living as an independent artist by touring around Europe. His fourth album will be released in October, 2019.
"A recent article by Larry Fitzmaurice titled “17 Indie Artists on Their Oddest Odd Jobs That Pay the Bills When Music Doesn’t” is by turns comforting and deflating to the indie musician...Contrastingly to me, none of those artists makes their living exclusively from music, and many of them actually lose money touring. So, what does this mean for musicians in general, and me specifically? Well, a variety of things, but I’ll limit myself to three important factors..."
View Full ArticlePosted: Jan 28, 2019
Category: The Musician Business
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**Guest post written by Carlos Castillo of Schwilly Family Musicians - music marketing strategist, web designer, live performance recordist, international road-tripper, lap steel player, and Captain of the Schwilly Family.
"...before “Time Management”, “Business Planning”, “Email”, “Social Media”, “Content Planning”, “Making Money”, “Crowdfunding”, or any of that other stuff that you need to understand but can easily get overwhelmed by...You need to do a Vulcan Mind Meld between your mindset as a “Musician” and your mindset as an “Entrepreneur”. That’s how you can arm yourself with a set of key values..." View Full Article
Posted: Feb 5, 2018
Category: The Musician Business
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**Guest post written by Joshua Rich, a pop pianist out of Washington, DC.
"Have you heard the famous story about the invention of the V-8 engine? Seems that Henry Ford kept telling his engineers to create it, and they kept coming back saying it was impossible...As a creative person - one who is pursuing my dream of becoming a successful performing artist, I think it’s super important to remember these points:"
View Full ArticlePosted: Jan 2, 2018
Category: The Musician Business
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**Guest post written by Joshua Rich, a pop pianist out of Washington, DC.
"The best thing I have learned as a performer is how to get out of my own way - to look at myself through other people’s eyes...Listening to others and being open to what your strengths are can be the difference between making it and not..."
View Full ArticlePosted: Jul 17, 2017
Category: Touring
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**Guest post written by Zac Green of Zing Instruments.
"Not many people are willing to admit this, but the hardest challenge of being in a successful band is not killing each other when you’re stuck in close proximity for a long period of time. If you’ve got your first tour coming up, or you’re looking for a way to make the next one better than the PTSD-inducing nightmare from last time, read on for the 5 golden rules of touring with your band..."
View Full ArticlePosted: Jun 26, 2017
Category: The Musician Business
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**Guest post written by Canadian entertainment lawyer Byron Pascoe, originally featured on Bandzoogle.com.
"Before signing a contract with a label, it’s important to understand what you’re signing. When I’m reviewing a record label agreement for an artist, it’s not uncommon for there to be a number of “red flags” – warnings to watch out for in the agreement and/or the relationship with the label. The following list (in no particular order) provides some common red flags to keep in mind..." View Full Article
Posted: Jun 19, 2017
Category: The Musician Business
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**Guest post by Vinnie Hines of Artist Collective.
"It’s almost understood that if you’re a musician, you’re likely unemployed, homeless, broke or all three. I deal with it constantly when people ask what I do for a living. Though I love writing and booking, I will always and forever identify as a “musician.” It’s my passion and my purpose and here’s the kicker: I’m not broke. The reason for that, is that I have approached my music like a business from the get-go." View Full Article
Posted: Nov 7, 2016
Category: The Musician Business
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**Guest post written by Jonny Carroll, a touring singer-songwriter from Grand Rapids, MI, as featured in his blog.
"In my short time burning the pavement that is independent vocational musicianship I’ve come to observe the artists who, regardless of genre, possess some traits for being wildly successful at making it into a flourishing career. The common denominator between them is simple..." View Full Article
Posted: Apr 26, 2016
Category: The Musician Business
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**Guest Post by Bret Alexander of The Badlees and Saturation Acres.
"Many years ago I remember standing on the side of the stage talking with a crew member of The Marshall Tucker Band...We were in the middle of our first tour as a major label act and I was chatting with him about our experiences on the road...After a while, the roadie pointed up at the sound check that was taking place onstage and in his thick Southern accent he said, “These guys are just happy to still be playing.” Things had certainly changed for these guys over the years, but they were still at it. Why?"
View Full ArticlePosted: Mar 14, 2016
Category: The Musician Business
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**Guest post written by Gaetano, a NYC based Singer, Songwriter, Producer, and Guitarist, as featured in his blog and on Digital Music News.
"At this point, we all know someone trying to “make it” in the music business. Thanks to the world of technology we live in, the industry has easily become over-saturated with thousands, if not millions, of aspiring singers, producers, songwriters, musicians, DJs, etc. Anyone with a smartphone and a Wi-Fi connection can simply fill out their social media bio and give themselves whatever title they wish to be called. With too much supply and not enough demand, it’s no wonder that so many are getting discouraged while in pursuit of their dreams..." View Full Article
Posted: Feb 16, 2016
Category: The Musician Business
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**Guest post written by Sylvana Joyce, NYC based indie artist, originally featured in her blog Scenipedia.
"Let's face it. I'm not Lady GooGoo and I'm not rolling in the deep, deep cavern of Scrooge McDucklike's money vault. But I am a small indie band who has built an intimate fan base from the ground up - enough of a fanbase that I was able to raise $2000 in less than 24 hours to fund my debut album. So let's say I have something to say on the subject of oh, being a successful indie band...here are the 10 things I think are important to making sure you're on the right track as a band and to make sure you have a long and prosperous career where you continue to grow and shoot for greatness..." View Full Article
Posted: Feb 8, 2016
Category: The Musician Business
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**Guest post written by Gaetano, a NYC based Singer, Songwriter, Producer, and Guitarist, as featured in his blog and on Digital Music News.
"If you’re one of the millions (yes millions) of independent artists/producers out there trying to make something of yourself, you’re going to love what I’m about to tell you. If you’re one of the shady opportunists still trying to “hustle” your way into a quick buck, you’re going to hate me. I must be totally unapologetic about this. I don’t care either." View Full Article
Posted: Jan 25, 2016
Category: The Musician Business
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**Guest Post written by Jay Rutherford of Los Colognes.
"Like millions of other morons out there, I'm attempting to make music both the primary joy and primary financial security in my life. My band Los Colognes has achieved marginal success, just enough to get mom and dad off our backs, so to speak. Without further adieu, here’s me convincing myself I have achieved some wisdom, when in reality I have no psychological control over any of it yet. Pretend this is the Old Ben Kenobi version of me, from somewhere in the future..."
View Full ArticlePosted: Dec 21, 2015
Category: The Musician Business
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**Guest post written by Wade Sutton of Rocket to the Stars.
"I’ve been blessed with working with independent artists from all over the world for the past couple of years...I’ve also found myself, from time to time, serving as a pseudo-therapist for artists struggling emotionally when somebody close to them suggests their love for music is nothing more than a hobby and that the artist should consider a more traditional type of employment. You know. A “real job.”" View Full Article
Posted: Nov 30, 2015
Category: The Musician Business
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**Guest Post written by Dave Cool of Bandzoogle.com.
"...it can be difficult as an independent musician to determine the best path to take for long-term growth and success. Ultimately this crossroads is met with three separate avenues: DIY (Do It Yourself), Independent Label, or Major Label. There are pros and cons to each avenue, which should be weighed carefully against what type of musician / band you are and how you expect to see growth." View Full Article
Posted: Oct 12, 2015
Category: The Musician Business
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**Guest Post by Bret Alexander of The Badlees and Saturation Acres.
"I’ve been a vocational musician for almost 30 years...This is an incredibly difficult business to make any sort of sustainable living at for that long, so inevitably people ask me what advice I would have for anyone who wants to do the same. Opinions are certainly like assholes, but I’ll give you my take on that. Do with it what you will..."
View Full ArticlePosted: Jul 6, 2015
Category: The Musician Business
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**Guest post written by Brandon Waardenburg, founder of Apparatus (an artist accelerator providing music advice and coaching to independent artists and DIY musicians) as well as a musician, songwriter, "musicpreneur" and consultant.
"The luster of performing can die pretty quickly when it becomes old...Truthfully, any activity can turn into a grind no matter how intentional we are about keeping focused..." Here are some signs that you are on the right track.
View Full Article