Posted: Oct 26, 2020
Category: The Musician Business
make money marketing music business relationships with fans fan engagement fan support super fans the legit musician
**Guest post written by Scott Aumann, originally featured on The Legit Musician blog.
"Have you wondered how some bands get such engaged fans? It is because their fans feel like part of that band’s world. That band did one thing that you might not be doing. They made their message about the fans and not the band. People follow and buy from people or brands they like. So let’s make sure your message is likable..."
View Full ArticlePosted: Oct 19, 2020
Category: Career Goals
the music entrepreneur career goals music career persistence consistency mindset problem solving
**Guest post written by David Andrew Wiebe, founder & CEO at The Music Entrepreneur HQ.
"...your success is less contingent on what you do, which only accounts for 20% of the results you achieve, and is more contingent on how you think, which accounts for 80% of the results you get. Regardless of whether you buy into this notion, I think you’ll agree that your mindset will play a critical role in your longevity and ultimate success as a creative entrepreneur..."
Posted: Oct 12, 2020
Category: Technology
live streaming make money facebook youtube lords of the trident twitch grow your audience multistreaming hacks
**Guest post by Fang from Lords of the Trident, the most METAL band on earth!
"Multistreaming is a great way to keep multiple audiences engaged or increase your reach on different platforms. Fang reveals the ARCANE SECRETS of setting up a multistream server on a $100 Raspberry Pi!"
View Full ArticlePosted: Oct 5, 2020
Category: Online Presence
merch website improvement newsletters fan engagement online presence seo bandzoogle professionalism sales funnel sell music
**Guest post written by Dre Dimura of Bandzoogle.
"With so many methods of promoting your music online these days, the importance of having a dedicated website can often be overlooked. Websites are still one of the best tools to drive fan engagement, curate your web presence, and manage the rest of your socials from a branded homebase. Here are five reasons to have a website for your band or solo musical effort..."
View Full ArticlePosted: Sep 28, 2020
Category: Licensing
songwriting licensing cold pitching songtown time management industry resources
**Guest post written by Marty Dodson, a multi-hit songwriter, co-founder of SongTown, and co-author of The Songwriter’s Guide To Mastering Cowriting and Song Building: Mastering Lyric Writing.
"One of the most popular questions we get at SongTown is “how many songs should I send to a producer or publisher?” The prevailing myth for aspiring songwriters is that “more shots equals a better chance of something great happening”. I want to dispel that myth and to explain why pitching your songs with a shotgun is NOT the best way to hit your mark." View Full Article
Posted: Sep 21, 2020
Category: Social Media
live streaming facebook social media music business cover songs video marketing social media policies artist collective
**Guest post written by Leonard Patterson of Artist Collective AKA @ac_leonardp.
"If you’ve been keeping track, there have been countless articles published across the web leading us to believe that Facebook has “new” music guidelines going into effect on Oct. 1st that -- among other things -- would start “banning music in livestreams. As someone who’s seen and personally visited Facebook jail before, let me assure you - these updates are. not. new..."
Posted: Sep 14, 2020
Category: The Musician Business
diy music business keys to success gear practice recording music technology learning the legit musician
**Guest post written by Scott Aumann, originally featured on The Legit Musician blog.
"Let’s face it, we all want to have a professional studio in our backyard filled with all the best gear. This is not possible for even the most successful musicians out there. For the indie musician, this dream is even farther off than we can imagine. That shouldn’t stop you from creating music, however. You need to think of ways to use the stuff you already have around you to create the music you love."
View Full ArticlePosted: Sep 8, 2020
Category: Technology
music business calendar listings gigging music technology google communication be efficient bands for hire textexpander slack
**Guest post written by Adam Mezzatesta of Bands For Hire.
"Whatever your current situation, at some point in the future you might find the day to day running of your band will start to take its toll. Whether you’re an independent musician, touring band or function band, life can get busy, so it’s a good idea to get things in order right now...Check out these awesome free tools and get one step closer to organizational heaven."
View Full ArticlePosted: Aug 31, 2020
Category: Merch
merch make money vinyl fan support get creative cohesive colors solid merch
**Guest post written by Conor Farrell of Solid Merch, a comprehensive source for independent artists and record labels to stock their merch tables and web stores, and engage with their fans and communities.
"One of the factors contributing to vinyl’s renewal has been creators’ focus on unique releases that become collectible works of art on their own, distinct from the creativity contained in the grooves. While black vinyl has been the standard option for much of vinyl history, most pressing plants have expanded in recent years to include more color choices, and some even have the ability to combine multiple colors into eye-popping designs."
View Full ArticlePosted: Aug 24, 2020
Category: Fundraising
promotion fundraising crowdfunding incentives fan engagement setting goals plan ahead email pre-promotion bandtwango
**Guest post by Nicole Hoglund, Managing Director of Bandtwango, the premier crowdfunding platform for country music artists.
"There are always elements that can lead to an artist having a successful campaign. From choosing the right incentives for their audience, shooting for a realistic monetary goal, and to having an engaged fanbase all help, however there is one element that we know is the most important one for artists to succeed, pre-promotion of their campaign."
View Full ArticlePosted: Aug 17, 2020
Category: Music Streaming
spotify songwriting music album release recording consistency lords of the trident
**Guest post by Fang from Lords of the Trident, the most METAL band on earth!
"Daniel Ek, the CEO of Spotify, has been in hot water after stating that musicians "can’t record music once every three to four years and think that’s going to be enough". Is he right? Are we just slaves to never-ending work?"
View Full ArticlePosted: Aug 10, 2020
Category: Songwriting
songwriting ask peers sync placements songwriter lyrics get feedback quality collaboration open mics kristen ford
**Guest post written by Kristen Ford, Nashville based indie rock act with a passion for music business and a book on DIY touring in the works.
Hearing how the audience responds can be hugely helpful in deciding to cut that verse or extend that outro, bands often "road test" songs before committing to record them. Now that many venues are closed for Covid-19 and open mics are on hold for the foreseeable future, it can be easy to feel stuck, isolated or missing the community feel. The more collaborators you have on a project, the more possible doors could open. View Full Article
Posted: Aug 3, 2020
Category: Marketing
branding brand storytelling avoid cliche marketing be strategic messaging framing effect
**Guest post by David Figueroa of Avoid Cliche, a musical artist branding company.
"You've made your music, but you need to decide how you want to present yourself to the world. Even if you're making music just for fun, it's always good to give people an extra layer of the artistic story, so people remember you. Here I'll explain why visual branding is vital and even get into some fun psychology. Buckle up..."
View Full ArticlePosted: Jul 27, 2020
Category: The Musician Business
youtube networking marketing online presence bandzoogle backlinks blogging music technology soundfly affiliate marketing fiverr patreon diversify coronavirus relief gideon waxman twitch
**Guest post written by Gideon Waxman, a London based drummer & music educator.
"There are times in life when we are forced to adapt in order to survive. This is one of those times, and it’s why we as musicians need to become flexible in order to achieve financial security—I also want to give you some advice as to how to start becoming more self-reliant..."
View Full ArticlePosted: Jul 20, 2020
Category: Social Media
social media diy facebook marketing platform promotion direct to consumer fan engagement budget know your audience value blogging web traffic
**Guest post written by Eddie of The Entrepreneur Drummer, an online blog/resource dedicated to teaching business education to session musicians.
"Facebook now makes the majority of its revenue through selling advertising however it's a dangerous game to get into, especially if you're a novice. A whole array of deep-diving settings and unknown terminology means that it's very easy for you to lose a LOT of money very quickly. Don't fret though, I've found a great way to find new clients on Facebook for absolutely free, all it costs you is your time."
View Full ArticlePosted: Jul 13, 2020
Category: Recording
recording budget recording diy recording home recording soundproof acoustics noise deboband
**Guest post written by Danny Mekonnen, a hardcore drummer and founder of deBObaND.
"A soundproof room is absolutely crucial for home recording as you do not want outside noises ruining your recording while also making sure your recording does not ruin the day for people outside...If you want to have a recording session in your home, here is how to soundproof a room for home recording..."
View Full ArticlePosted: Jul 6, 2020
Category: Marketing
marketing fan engagement know your audience content word of mouth posters emotion lighting collaboration promotion spotify social proof les flair
**Guest post written by Kai Marks & Lyron Haceon of Les Flair, an electro-pop project based in London.
"With not a single track released and a limited budget in tow, we sold out a string of live shows across the UK, led by word of mouth alone. Which we've now come to realise, is the most powerful tool in music marketing. Here’s our top tips for building a strong WOM foundation and translating hype into sales..."
View Full ArticlePosted: Jun 29, 2020
Category: Live Performance
live streaming diy youtube live performing music business fan engagement online presence professionalism stay relevant home recording lords of the trident
**Guest post by Fang from Lords of the Trident, the most METAL band on earth!
"Want to make your music livestreams as AMAZING as possible? Don't just sit in front of your webcam with a guitar! Follow this tutorial and your streams will be INCREDIBLE!"
View Full ArticlePosted: Jun 22, 2020
Category: Recording
make money budget influences producer gear recording control soundfly diy recording online tutorials musician with a day job
**Guest post by Caleb J. Murphy, a songwriter-producer based in Austin, TX, and the founder of Musician With A Day Job, a blog to help part-time musicians succeed.
"Anyone can be their own producer. Don’t believe me? Read on and I’ll show you the whys and hows of producing music yourself..."
View Full ArticlePosted: Jun 15, 2020
Category: Live Performance
live performances gigging kristen ford coronavirus relief relationships with fans touring tips ask peers health be prepared venmo safety
**Guest post by Kristen Ford, Nashville based indie rock act with a passion for music business and a book on DIY touring in the works, featuring members of the health, scientific and musical communities of Nashville.
Until we have a vaccine, have increased testing capacity and learn more about antibody testing and if having the Coronavirus antibodies in your system means you cannot contract the Covid-19, we must move forward in a "new normal" environment...
View Full ArticlePosted: Jun 8, 2020
Category: Touring
lodging merch diy touring spotify super fans data tour routing bug hunter
**Guest post written by Bug Hunter, a "thoughtful, self-reflective pop" singer-songwriter out of Seattle.
"It started as a plan to play a couple East Coast shows while attending our old drummer’s wedding in North Carolina. Eventually our radius got so big that we just decided: “Hey, let’s just drive out there and play a show every night along the way”. So we packed up the minivan in Seattle and drove for 15 days, playing 14 shows without any prior experience in the markets we were visiting (save for Seattle and Portland)."
View Full ArticlePosted: Jun 1, 2020
Category: Marketing
marketing influences branding cohesive colors timing a/b testing avoid cliche logos stock images
**Guest post by David Figueroa of Avoid Cliche, a musical artist branding company.
"When you've got your music ready, you want to send it out into the world for everyone to listen to it, but the worst thing you could do is to send it out in shoddy clothing. It's important that you get your branding right. You only get one shot. Here are some common mistakes that I see over and over again. And how to avoid them."
View Full ArticlePosted: May 26, 2020
Category: The Musician Business
diy make money entrepreneurship music business communication set your rate negotiate lords of the trident
**Guest post by Fang from Lords of the Trident, the most METAL band on earth!
"Episode 17 of Words of Fang. As a band, when do you need to "throw your weight around", and when do you need to, well, just stay quiet? Fang tells you the secrets of the trade!"
View Full ArticlePosted: May 18, 2020
Category: Recording
diy music business mixing studio time recording home recording headphones rest audio reputation
**Guest post by James Longman of AudioReputation, a technology writer & blogger by profession.
"A very common question we have been trying to answer is – can I use my headphones to record and mix music? Well, unfortunately the answer isn’t “definitely yes” because of some reasons, but if you have some decent mixing skills and you can trust your ears, then the answer goes pretty close to “yes”..."
View Full ArticlePosted: May 11, 2020
Category: Live Performance
live performing gear practice gigging organization soundcheck be efficient be prepared making mistakes drum helper gideon waxman warm up
**Guest post written by Gideon Waxman, a London based drummer & music educator.
"...it [performing live] can be stressful if you are not adequately prepared and if your musical equipment isn’t in top condition...your mindset can also be holding you back from reaching your full enjoyment...Whether you are playing at a local open mic night, or if you’re performing a theatre to a thousand people, we’ve got you covered with these top tips to help prepare you for successful and enjoyable live performances."
View Full Article