IOTM Blog
Posted: Dec 14, 2022
Category: Live Performance
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**Guest post written by Bobby Owsinski, originally featured in the Music 3.0 Blog.
"When I was a young musician, I lived in a time where there were so many clubs that you could play 7 nights a week in a different club every night if you wanted to, plus get paid for it. If you can believe it, you could actually make a pretty decent living as a musician just playing the venues in your local area. That helped bands get tighter, develop stage presence, gain experience working crowds, and grow to the next level. Those days are pretty much over though, and it appears to be getting worse as local clubs are closing at an alarming rate."
View Full ArticlePosted: Oct 4, 2022
Category: Live Performance
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**Guest post written by Matt Santry, founder of www.WellPaidMusician.com.
"The app is called Thumbtack. I think it's overlooked by musicians because it's an app for every imaginable freelancer from dog walkers, plumbers, website designers, and yes, performing musicians. So what sets this app apart from Fiverr and other freelancing marketplaces?...how does it work?...what's their business model?"
Posted: Sep 6, 2022
Category: The Musician Business
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**Guest post written by Jesse Young El.
"You're an artist who's just starting out in your career. You've been hustling, grinding, and making connections for years, and you're finally starting to see some success. Your music is starting to get attention, and you're beginning to perform at shows and venues. Or maybe that's not your story at all. Maybe you're rarely getting calls for shows. Maybe the venue you do get booked in is paying you very little. Perhaps your music isn't generating much revenue from royalties. If any of these is the case, then you're really going to have to hustle differently to make additional income. But don't worry, there are ways that you can make money as a singer or hip-hop artist beyond just shows and royalties."
View Full ArticlePosted: Aug 23, 2022
Category: Managers
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**Guest post written by Yona Marie, originally featured in her blog.
"Have you reached the point where you need someone else to manage many of your business aspects in order to you to be able to focus more on the creative side of things? Are you unsure of the process for getting a manager that fits your style, location, budget, and interests? You are not at all alone...Not everyone that can manage should manage you. Also, more importantly, not everyone that is looking for management is ready for it."
View Full ArticlePosted: Aug 16, 2022
Category: Promotion
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**Guest post by One Submit, the ultimate music submission platform.
"How to avoid this kind of fraud? 1. Use Chartmetric and SpotOnTrack 2. Curators have multiple playlists that all roughly have the same number of followers 3. Curators have large playlists but hardly any followers for themselves 4. The curators' playlist followers have very often no profile pictures and similar names 5. Curators sell playlist placements for money 6. Playlists do not appear on the ‘Discovered On’ section on the profile of an artist..."
Posted: Jun 15, 2022
Category: The Musician Business
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**Guest post written by David Andrew Wiebe, founder & CEO at The Music Entrepreneur HQ.
"Have you ever sat down to work out all the ways you could possibly make money with music? I have, and I was surprised at the sheer number of ways I came up with. If you’re new to the music business, then it’s not your fault that you don’t know all the secrets yet. So, in this guide we cover a variety of ways musicians make money."
Posted: Apr 19, 2022
Category: Merch
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**Guest post written by Atomic Disc, CD & Vinyl Manufacturing for musicians, by musicians.
"After two years of pandemic lockdowns, some of us are starting to feel a glimmer of hope that gigs and tours will soon return to their pre-pandemic stages. With that comes the biggest opportunity for independent artists to sell physical formats of their music and merch. When people are at your show, all amped up and excited to finally be out to see live music, they want the experience to last, to take a little bit of it with them home. This is where the money is for indies."
View Full ArticlePosted: Mar 28, 2022
Category: Tips & Tricks
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**Guest post by Sam Saideman, co-founder of artist management and consultant agency Innovo Management.
"2020 wreaked havoc on everyone’s lives, however in my opinion, artists (and freelance creatives as a whole) took the brunt of it. Reminiscing now, it’s clear which artists figured it out and which didn’t, but I want to utilize this piece to discuss ways I saw artists adapt in the hopes that it helps readers dig back into YouTube (and other resources) to learn a part of the industry they didn’t know existed! It’s worth noting, these are not the only ways to build supplemental income or adapt, but merely a few to start with."
View Full ArticlePosted: Mar 1, 2022
Category: Promotion
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**Guest post written by David Andrew Wiebe, previously featured on MusicGoat.com.
"Looking for a Patreon alternative to create a better fan experience by offering exclusive content? Had thoughts of selling content and paid subscriptions? Wish you had direct access to all your stats and fan data so you could market better? Interested in creating a profitable online fan club? And what if you could do all this on your own, brandable white-labeled website?"
Posted: Feb 22, 2022
Category: Career Goals
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**Guest post written by Eyvindur Karlsson, a singer-songwriter and songwriting coach who helps artists stop wasting time staring at a blank page and waiting for inspiration so they can write more songs of higher quality. He is passionate about coaching songwriters to help them get more great music out in the world and is the owner of the website Strongwriting.net.
"If you want to improve in any area, whether professionally or personally, goal setting is vital...when done right, goals help us to assess our progress and reassess if we get off track...In this article I'm going to cover the basics of goal setting, from a songwriter's perspective, and introduce you to the SMARTER framework of goal setting."
View Full ArticlePosted: Jan 18, 2022
Category: Publishing
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**Guest post written by Vampr Publishing, originally featured in their blog.
"In the digital age of being a DIY artist, many songwriters are asking how to publish a song. This is a valid question. The purpose of a music publisher is continually evolving. It needs to in an ever-changing technological landscape! To some extent, artists and songwriters can publish their own music. But – they may find it gets harder as their catalogue and network grows...Whether you’re looking to cover it alone, with your team, or looking to work with (or get signed by) a bigger publisher, this post will help you understand the ins and outs of music publishing."
Posted: Jan 10, 2022
Category: Technology
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**Guest post written by Bear of MusicRiser.com.
"A cryptocurrency is a form of digital currency that is designed to work as a medium of exchange. The crypto coins use blockchain technology for transactions, an open-source, decentralized, public ledger that records transactions on the network...I bet you all heard about Bitcoin or crypto until now, and lately, a new concept has been raised, and it's called NFT."
Posted: Jan 3, 2022
Category: Sponsorship
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**Guest post written by Yona Marie, originally featured in her blog.
"All types of companies sponsor musicians and creators. The trick is, not many of the companies will showcase that fact and will either reach out to you directly, or you will have to reach out to them directly. The best types of companies to sponsor your music are the companies that you genuinely enjoy and feel a connection to, and companies that are large enough to have a big budget for risks like sponsorships."
View Full ArticlePosted: Nov 29, 2021
Category: The Musician Business
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**Guest post written by Yona Marie, originally featured in her blog.
"Releasing songs as an independent artist is pretty easy thanks to technology. 50 years back, you'd be out of luck for the most part, but now is the best time to thrive as a musician or artist without having to rely on a label! The main thing about being independent is that you want to make sure you're always growing and learning when it comes to music industry knowledge. You are in charge of your career and will not have any big-money company backing you or guiding you."
View Full ArticlePosted: Nov 1, 2021
Category: Marketing
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**Guest post written by Cyber PR, originally featured on the Cyber PR Blog.
"We have already outlined building a solid foundation for your music marketing plan in Part 1 – The Nuts & Bolts, and outlined strategies for a successful music release launch in Part 2. Now it is time to kick back and relax for a little while before starting to write material for the next single, album, or EP that you’ll release down the road right? Wrong… couldn’t be further from the truth." View Full Article
Posted: Aug 2, 2021
Category: The Musician Business
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**Guest post written by Nick Voorhees, founder of Melody Nest.
"It’s absurd to think that the “starving musician” stereotype proves to be true more often than not. Producing, composing, and engineering songs to a professional standard is inherently valuable because thought-provoking sound is necessary to the human experience, but many musicians find themselves broke regardless. It’s usually not due to a lack of talent or drive, but because musicians tend to be un-blissfully ignorant of the abundance of digital opportunities available within their electronic reaches. It doesn’t have to be this way." View Full Article
Posted: Jul 19, 2021
Category: Royalties
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**Guest post written by Cyber PR, originally featured on the Cyber PR Blog.
"Facebook recently released a new tool for indie artists to share their music in a much easier way. The social media giant announced their partnering with TuneCore and Distrokid early this summer. Cyber PR discusses what this means for indie artists and what the new partnership entails." View Full Article
Posted: Jun 28, 2021
Category: Merch
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**Guest post by Michael L. Moore, a vinyl record enthusiast with a passion for R&B and soul music. He is the owner and editor of Devoted to Vinyl and recently wrote about his newfound appreciation for synthwave music on vinyl.
"Every industry was deeply affected by this crisis [in 2020], and independent artists were no exception. Unable to sell tickets, go on tour, and earn revenue through merchandise sales, 2020 turned every creative into a “struggling artist.” But 2021 is a new year, and as things slowly open back up, there remains a fairly untapped revenue stream that indie artists should strongly consider jumping into: the world of vinyl records."
View Full ArticlePosted: Jun 7, 2021
Category: Merch
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**Guest post written by Desi Thorne for Bandzoogle.
"The beauty of digital merch is that you can offer it to fans anywhere in the world. Create some one-of-a-kind items for your online store."
View Full ArticlePosted: Jun 1, 2021
Category: Merch
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**Guest post written by Desi Thorne for Bandzoogle.
"To get started, think about the different kinds of band merch you might offer. Items that can be handmade may be difficult to reproduce, but can also be offered for a significantly higher price point. Offering a good balance of custom merch and scalable merch allows you to offer unique merch for all fans at different levels of dedication."
View Full ArticlePosted: Apr 26, 2021
Category: Touring
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**Guest post written by Patrick McGuire for Bandzoogle.
"...responsible budgeting is just as important here as it is in any other facet of life. If you’re just starting out booking shows on the road, or if you’ve had bad experiences that have cost you gobs of money in the past, here are four considerations to make so that you can safely avoid going broke on your next tour."
View Full ArticlePosted: Apr 6, 2021
Category: Royalties
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**Guest post by Randy Chertkow and Jason Feehan of MakingMoneyWithMusic.com. Originally featured in the Disc Makers Blog. Reprinted with permission.
"The new Mechanical Licensing Collective collects digital audio mechanical royalties from download and streaming services. Learn about the collective and see if you qualify to sign up so you can receive these new music royalties."
View Full ArticlePosted: Mar 15, 2021
Category: Live Performance
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**Guest post by Fang from Lords of the Trident, the most METAL band on earth!
"👴HUH? WHAT!? YOU'LL HAVE TO SPEAK UP JIMMY, I'M QUITE OLD."
View Full ArticlePosted: Mar 8, 2021
Category: The Musician Business
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**Guest post from Justin Paul, music/career coach, A&R, DJ, and producer.
"The pandemic has hurt all artists, even larger acts had to cancel tours. Ultimately what we're talking about is that there has been loads of money lost for the artist, for the promoters, also for the sound engineers, light engineers, stage crew, food vendors, security, stage techs, drivers, venues, and merchandise sales in live music. Furthermore, the pandemic has created a lot of self-doubt and uncertainty for artists. Some artists are now thinking about shifting to a different career or creating side hustles. Multiple income streams are the way to go even during normal times."
View Full ArticlePosted: Feb 15, 2021
Category: Marketing
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**Guest post from #1 YouTube Consultant Derral Eves.
"I understand that a lot of musicians love to share their music in live settings, and why wouldn’t they? In the past year, unfortunately, sometimes the only option for exposure has been online. So...what better time to focus on your YouTube audience than now?...How do you build a bigger audience, foster brand loyalty, and grow revenue?"
View Full Article