Posted: Nov 11, 2019
Category: Online Presence
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**Guest post by Randy Chertkow and Jason Feehan of MakingMoneyWithMusic.com. Reprinted with permission.
"What not every musician knows about or takes advantage of is there's a second way to make ad revenue off of your videos -- even if you can't become a YouTube Partner. The key is to register your entire back catalog of music with YouTube's ContentID service..."
Posted: Nov 4, 2019
Category: Online Presence
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**Guest post by Randy Chertkow and Jason Feehan of MakingMoneyWithMusic.com. Reprinted with permission.
"YouTube is the top music search engine in the world, so having your music there is critical. But when it comes to making money, YouTube has raised the threshold for creators to become a YouTube Partner. This is important since it’s only Partners who can monetize the ads being played on their channel and videos...In this article, we'll share two more critical ways to boost views, hours, and subscribers."
View Full ArticlePosted: Oct 21, 2019
Category: Online Presence
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**Guest post by Randy Chertkow and Jason Feehan of MakingMoneyWithMusic.com. Reprinted with permission.
"YouTube is essential for getting your music discovered and heard. But to make money from your channel's advertising, you need 1000 subscribers and 4000 watch hours. In this three part series, we'll give you the techniques you can use to hit this threshold so YouTube starts sending you checks for the ads running on your channel and videos."
View Full ArticlePosted: Sep 24, 2019
Category: Marketing
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**This post originally appeared on the Disc Makers Blog for indie musicians by Randy Chertkow & Jason Feehan of MakingMoneyWithMusic.com. Reprinted with permission.
"Your best social media strategy is to entertain your fans throughout the year rather than just drop an album and disappear. Create a strategy to make your fans anticipate your every release — music, videos, merch, and more — and attract new fans in the process."
View Full ArticlePosted: Sep 3, 2019
Category: The Musician Business
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**Guest post written by Jake Shane, an American singer-songwriter and guitarist who resides in Spain. He makes his living as an independent artist by touring around Europe. His fourth album will be released in October, 2019.
"A recent article by Larry Fitzmaurice titled “17 Indie Artists on Their Oddest Odd Jobs That Pay the Bills When Music Doesn’t” is by turns comforting and deflating to the indie musician...Contrastingly to me, none of those artists makes their living exclusively from music, and many of them actually lose money touring. So, what does this mean for musicians in general, and me specifically? Well, a variety of things, but I’ll limit myself to three important factors..."
View Full ArticlePosted: Apr 29, 2019
Category: Live Performance
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**Guest post written by Wade Sutton of Rocket to the Stars Artist Services.
"You know how difficult it can be for bands to create leverage when trying to negotiate better guarantees from venues? Well something is happening in Pennsylvania that is going to make that even more difficult ... and musicians nationwide should be keeping an eye on this because it is something that could spread to other states."
View Full ArticlePosted: Apr 8, 2019
Category: The Musician Business
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**Guest post written by Matt Star as featured on The Music Entrepreneur HQ.
"Have you ever thought of yourself as the owner of a corporation? Guess what… you are. If you’re a working musician, a session or touring player, your company is called YOU, Inc...Knowing what you have to offer and what it is worth is the first step to creating a sustainable career..."
View Full ArticlePosted: Mar 11, 2019
Category: Giving Back
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**Guest post written by Jamie Wyman, singer-songwriter and Executive Director of The Great Blue Song Project.
"How many times have you heard people say, “I always wanted to learn to play the guitar” or, “I wish my parents made me practice the piano when I was a kid”? You are one of the few who followed through. And now that you have nurtured your musical superpower, you must use it for good. Here are five ways you can use your musical powers for good..."
View Full ArticlePosted: Mar 4, 2019
Category: Performance Rights Organizations
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**Guest post written by Scott Aumann, originally featured on The Legit Musician blog.
"I am always surprised at how many musicians I talk with that really have no idea what a Performance Rights Organization is, or what it does for artists. I’m not just talking about indie musicians either. Some well-known national acts are in the same boat and could learn some things from this post. Let me explain how you can become a pro by joining a P.R.O."
View Full ArticlePosted: Feb 19, 2019
Category: The Musician Business
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**Guest post written by Donna Maurer, a contributor on multiple music blogs and lover of creating helpful articles for her fellow musicians and music lovers.
"If you want to be successful as a musician today, you must learn to diversify your income streams. That way, when the live gigs and album sales slow down, you’ll still have money coming in from other areas to keep you going until things pick up...Here are some unique and creative ways to make money when your career hits a lull."
Posted: Jan 2, 2019
Category: The Musician Business
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**Guest post written by PJ Taei, the founder of Uscreen.
"With the number of streaming video sites and over-the-top services available today, starting your own online course on literally any topic has never been easier than it is right now...creating an online music course is a good idea for a wide range of different reasons, all of which are worth exploring."
Posted: Dec 10, 2018
Category: Marketing
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**Guest post written by Joshua Bloomberg, singer-songwriter for The One 800s out of Los Angeles.
"A lot of you must be wondering, Why the hell is Josh trying to get me to call a 1-800 number?...for the curious, I thought I’d explain why I’ve chosen this archaic method of communication to promote my new album – and why one week later it’s already a success."
Posted: Dec 3, 2018
Category: The Musician Business
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**Guest post written by Matt Santry, independent musician and founder of the Well Paid Musicians Club.
"There’s a character named James [in the Netflix series "Westside"] who works construction by day. In the first episode, he asks his boss to cut his hours down to 3 days a week so he can have time to practice for an upcoming show. They show James digging ditches, tearing down walls and doing backbreaking manual labor...This is insanity to me! He's a talented guy. So why couldn't he do 1 cover gig at a private event and make that same amount [of money]?"
Posted: Nov 5, 2018
Category: Fans
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**Guest post written by Evan Price, Music Mentor and Founder of Artist Collective.
"Instagram focuses in on content gold like photos and videos. Luckily for us, they are still running an interface with few ads that allows pages to be grown easily. Careers have been built on the back of strong Instagram followings and I’ve seen it work."
View Full ArticlePosted: Sep 24, 2018
Category: Licensing
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**Guest post originally featured on Ditto.com.
"Getting your music featured in a TV show, movie or even a video game can not only help your music reach the ears of new fans, but also generate a substantial amount of cash, so it's well worth looking into sync licensing. Before we get into the HOW, let me very quickly explain WHAT music sync licensing is and WHY you need to strongly consider licensing your music for synchronization." View Full Article
Posted: Jul 23, 2018
Category: Digital vs. Physical
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**Guest post written by Sylvia of Vinyl Price Comparison Search, previously featured on MusicGoat.com.
"Vinyl is back on the (turn)table as a means for new artists to get their musical message out there. And vinyl record shops and online stores are even making a revival. But if you’re an up ‘n comer is it worth putting your needle on the groove, when there are cheaper and easier options at your fingertips? Let’s take a spin around this complex issue…."
Posted: Jul 2, 2018
Category: Online Presence
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**Guest post written by Josh Wardini, Editorial Contributor and Community Manager at websitebuilder.org, originally featured on The Music Entrepreneur HQ.
"Today we’re going to talk about increasing your music website’s conversion rates. And by this, we mean making on-site changes that will give you more results, even if the same number of people visit your site. We’ll also be looking at an example of how conversion rates work, and why increasing them could mean a much more profitable music career for you. So without dragging out the intro, let’s get to the good stuff."
View Full ArticlePosted: Apr 23, 2018
Category: Marketing
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**Guest post written by Jordan Gates, of Megaphone Agency.
"A huge component of being successful in the music industry has to do with how you market yourself...Creating a powerful brand will help you achieve [lifelong fans]. Your band is the music making machine that will enable your career, and your brand is the face of your music that people will learn to know and love."
Posted: Apr 16, 2018
Category: The Musician Business
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**Guest post written by Scott Aumann, originally featured on The Legit Musician blog.
"Most people don’t even carry cash and never use checks for anything. Your band, which is your small business, needs to change with the times and accept credit cards. Don’t worry, it is very simple to do."
Posted: Mar 12, 2018
Category: Sponsorship
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**Guest post written by Wade Sutton of Rocket to the Stars Artist Services.
"This is the first in a new series of articles examining the various tools music artists should be using to advance and grow their careers...All music artists are looking for ways to make more money but a lot of them aren’t aware of some of the tools that exist to help them increase their income. One of the most common questions I field from artists has to do with how they can get sponsorships. They know businesses are out there sponsoring everybody from artists to athletes but many have extremely limited knowledge in how those sponsorship agreements actually come about. Simply put, they don’t know about sponsorship decks."
View Full ArticlePosted: Dec 18, 2017
Category: Merch
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**Guest post written by Glen Perry of Audio Mastered. He's been a musician for over 15 years and has done everything the hard way so you don't have to. You can find more advice and buying guides, such as the best Bluetooth transmitters, over at AudioMastered.com.
"A common mistake bands and artists make is not paying attention to the economics of their merch table. Unfortunately, some bands shy away from a data-driven approach and only sell a few cliché merch items - think T-shirts. By taking a closer look at less expensive, but more profitable items, bands can add fresh additions to their revenue streams..." View Full Article
Posted: Nov 20, 2017
Category: Touring
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**Guest post written by Andrew Tufano, Nashville based Acoustic Pop Singer-Songwriter.
"When you’re strapped for cash on the road, it can be a relief to have a bandmate in the passenger seat, lifting your spirits and holding things together. At the same time, splitting $42 in tips and then going out to drink every night can make turning a profit feel like a luxury you can’t afford. Here are some of the pros and cons to touring alone versus with your friends."
View Full ArticlePosted: Nov 13, 2017
Category: The Musician Business
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**Guest post written by Joe Hoten of Bands For Hire.
"When your band breaks up, it's like losing your family, your job and your favourite hobby all in one fell swoop...This is of course a feeling best avoided at all costs, so here is a list of ten reasons explaining why it happened, and how you can hopefully prevent it from happening again."
View Full ArticlePosted: Oct 23, 2017
Category: Touring
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**Guest post written by Andrew Tufano, Nashville based Acoustic Pop Singer-Songwriter.
"I’ve made $44,917.42 in revenue in the past 18 months exclusively as an independent touring musician without a fan base. Over that time I played 249 shows, taught 91 lessons, and did other musical jobs for cash. There’s nothing particularly glamorous about my financials, but enough people have asked me to help them through theirs that I thought I’d publish my strategies. Here are some tips to keep your finances in order so you can tour profitably." View Full Article
Posted: Sep 5, 2017
Category: The Musician Business
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**Guest post written by Carlos Castillo of Schwilly Family Musicians - music marketing strategist, web designer, live performance recordist, international road-tripper, lap steel player, and Captain of the Schwilly Family.
"Over in our Facebook Group I was asking about what excuses people are allowing to hold them back. As it turns out I've had a LOT of the same excuses hold me back over the years. So I reckon it would be useful for you to know how I put them behind me. Interested? Here we go!"
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