Posted: Jul 2, 2018

Category: Online Presence

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**Guest post written by Josh Wardini, Editorial Contributor and Community Manager at websitebuilder.org, originally featured on The Music Entrepreneur HQ.

"Today we’re going to talk about increasing your music website’s conversion rates. And by this, we mean making on-site changes that will give you more results, even if the same number of people visit your site. We’ll also be looking at an example of how conversion rates work, and why increasing them could mean a much more profitable music career for you. So without dragging out the intro, let’s get to the good stuff."

Posted: Apr 23, 2018

Category: Marketing

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**Guest post written by Jordan Gates, of Megaphone Agency.

"A huge component of being successful in the music industry has to do with how you market yourself...Creating a powerful brand will help you achieve [lifelong fans]. Your band is the music making machine that will enable your career, and your brand is the face of your music that people will learn to know and love."

Posted: Apr 16, 2018

Category: The Musician Business

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**Guest post written by Scott Aumann, originally featured on The Legit Musician blog.

"Most people don’t even carry cash and never use checks for anything. Your band, which is your small business, needs to change with the times and accept credit cards. Don’t worry, it is very simple to do."

Posted: Mar 12, 2018

Category: Sponsorship

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**Guest post written by Wade Sutton of Rocket to the Stars Artist Services.

"This is the first in a new series of articles examining the various tools music artists should be using to advance and grow their careers...All music artists are looking for ways to make more money but a lot of them aren’t aware of some of the tools that exist to help them increase their income. One of the most common questions I field from artists has to do with how they can get sponsorships. They know businesses are out there sponsoring everybody from artists to athletes but many have extremely limited knowledge in how those sponsorship agreements actually come about. Simply put, they don’t know about sponsorship decks."

Posted: Dec 18, 2017

Category: Merch

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**Guest post written by Glen Perry of Audio Mastered. He's been a musician for over 15 years and has done everything the hard way so you don't have to. You can find more advice and buying guides, such as the best Bluetooth transmitters, over at AudioMastered.com.

"A common mistake bands and artists make is not paying attention to the economics of their merch table. Unfortunately, some bands shy away from a data-driven approach and only sell a few cliché merch items - think T-shirts. By taking a closer look at less expensive, but more profitable items, bands can add fresh additions to their revenue streams..."

Posted: Nov 20, 2017

Category: Touring

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**Guest post written by Andrew Tufano, Nashville based Acoustic Pop Singer-Songwriter.

"When you’re strapped for cash on the road, it can be a relief to have a bandmate in the passenger seat, lifting your spirits and holding things together. At the same time, splitting $42 in tips and then going out to drink every night can make turning a profit feel like a luxury you can’t afford. Here are some of the pros and cons to touring alone versus with your friends."

Posted: Nov 13, 2017

Category: The Musician Business

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**Guest post written by Joe Hoten of Bands For Hire.

"When your band breaks up, it's like losing your family, your job and your favourite hobby all in one fell swoop...This is of course a feeling best avoided at all costs, so here is a list of ten reasons explaining why it happened, and how you can hopefully prevent it from happening again."

Posted: Oct 23, 2017

Category: Touring

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**Guest post written by Andrew Tufano, Nashville based Acoustic Pop Singer-Songwriter.

"I’ve made $44,917.42 in revenue in the past 18 months exclusively as an independent touring musician without a fan base. Over that time I played 249 shows, taught 91 lessons, and did other musical jobs for cash. There’s nothing particularly glamorous about my financials, but enough people have asked me to help them through theirs that I thought I’d publish my strategies. Here are some tips to keep your finances in order so you can tour profitably."

Posted: Sep 5, 2017

Category: The Musician Business

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**Guest post written by Carlos Castillo of Schwilly Family Musicians - music marketing strategist, web designer, live performance recordist, international road-tripper, lap steel player, and Captain of the Schwilly Family.

"Over in our Facebook Group I was asking about what excuses people are allowing to hold them back. As it turns out I've had a LOT of the same excuses hold me back over the years. So I reckon it would be useful for you to know how I put them behind me. Interested? Here we go!"

Posted: Aug 21, 2017

Category: Touring

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**Guest post written by Ari Herstand, the author of How To Make It in the New Music Business.

"I’ve made a ton of mistakes and got screwed over by talent buyers, promoters and club owners more times than I’d like to admit. I learned everything the hard way and it took me years to figure out how to actually book a successful, money making tour. The biggest thing you want to remember when thinking about setting up a tour is: do not book a tour just to go on tour..."

Posted: Jun 19, 2017

Category: The Musician Business

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**Guest post by Vinnie Hines of Artist Collective.

"It’s almost understood that if you’re a musician, you’re likely unemployed, homeless, broke or all three. I deal with it constantly when people ask what I do for a living. Though I love writing and booking, I will always and forever identify as a “musician.” It’s my passion and my purpose and here’s the kicker: I’m not broke. The reason for that, is that I have approached my music like a business from the get-go."

Posted: Apr 17, 2017

Category: Sponsorship

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**Guest post written by Corey Koehler, an indie singer-songwriter from Minnesota, as featured in his blog MusicGoat.com.

"You heard right: Music sponsorships and endorsements are real and there are a ton of companies that sponsor musicians. But there’s one small problem. Small indie musicians, like you and I, do not have audiences big enough for them to sponsor us..."

Posted: Feb 13, 2017

Category: The Musician Business

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**Guest post by Vinnie Hines of Artist Collective.

"There’s a place where that musical dream can still become a reality. The beautiful part of it is that it’s a rapidly growing industry based completely around good times, scenic views and constant entertainment. It’s the cruise ship entertainment industry, and this is how you “get in"..."

Posted: Oct 10, 2016

Category: Online Distribution

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**Guest post written by Corey Koehler, an indie singer-songwriter from Minnesota, as featured in his blog MusicGoat.com.

"Here’s the good news: These days if you want to sell music online it is pretty damn easy. You find a nice music distribution service, upload your songs and BAM… you are worldwide. Your music is blasted out all over the world in less than an hour. Here's the bummer..."

Posted: Oct 3, 2016

Category: Online Presence

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**Guest post written by Melanie Kealey of Bandzoogle.com.

"What is key to a great music website? An engaging, easy to scan, music page, with lots of songs to listen to. It should reflect who you are as a musician, and offer lots of options for your listeners in an organized way."

Posted: Sep 19, 2016

Category: The Musician Business

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**Guest post written by Joy Ike, creator of Grassrootsy.com and Independent Musician, as featured on Grassrootsy.com.

"We’ve been working on this list for a while and thought it was high time to share it. Keep in mind that this post is primarily for the working musician..."

Posted: Aug 23, 2016

Category: The Musician Business

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**Guest post written by Bandzoogle.com.

"One of the biggest challenges facing musicians is generating income. Although sales of recorded music have dropped significantly, there are many new sources of income available to musicians. Bandzoogle have put together a free eBook called “23 Ways Musicians Can Make Money” to help musicians and bands find ways to generate more money for their careers."

Posted: Aug 16, 2016

Category: Royalties

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**Guest post written by Katie Lott, Songwriting & Voice Coach, as featured in her blog Modern Songstress.

"So what the heck are royalties, and how do you get them? Royalties are fees that are paid to the composer (that’s you!) every time a song is played anywhere: radio, live venues, TV, satellite radio, internet radio, streaming services, etc."

Posted: Jun 27, 2016

Category: Merch

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**Guest post written by Jessica Kane, a music connoisseur and an avid record collector. She currently writes for SoundStage Direct, her go-to place for all turntables and vinyl equipment, including VPI Classic.

"The modern musical industry may be almost entirely digital, but this does not mean that streaming songs or downloading audio files is the best way to listen to music. Though they are not the main method of experiencing music anymore, vinyl album sales actually continue to grow, and modern vinyl sales levels have not been this high since 1988. Audiophiles might insist that vinyl is better because it sounds nicer, but there are also several other reasons why it is the superior format..."

Posted: May 23, 2016

Category: The Musician Business

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**Guest Post by Max Garcia Conover, modern folk singer-songwriter out of Portland, ME.

"i just did the taxes for my first year as a full-time independent songwriter and i wanted to share some details about the business side of the work i’m doing...so here’s me...taking some pride in humble, honest, hard-won earnings:"

Posted: Apr 18, 2016

Category: The Musician Business

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**Guest Post written by Danny Barnes as featured on DannyBarnes.com.

"I hear so much complaining about this subject, I just wanted to lay my practical experience on you. free... Assuming... you are financially workable and you have the music where you want it and you are surely called into the art, here goes, in no particular order..."

Posted: Apr 12, 2016

Category: The Musician Business

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**Guest Post written by Danny Barnes as featured on DannyBarnes.com.

"I hear so much complaining about this subject, I just wanted to lay my practical experience on you. free... Assuming... you are financially workable and you have the music where you want it and you are surely called into the art, here goes, in no particular order..."

Posted: Apr 4, 2016

Category: Merch

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**Guest Post written by Jon Ostrow, Director of Sales at Bandsintown, Founder of MicControl, lover of all things music, a raging Phish head, and a coffee addict. Also featured on Bandzoogle.com.

"Bandzoogle members have now crossed $20 Million in direct-to-fan sales through their websites (commission-free!). This comprehensive guide will show you how to set up an online merch store for your own band, and give you some ideas for the different types of merch you can sell to your fans."

Posted: Mar 28, 2016

Category: The Musician Business

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**Guest post written by Carlos A. Machado of Mystery Loves Company.

"With almost 200 shows and multiple music conferences in the past two years, Maddy and I have learned a ton about the current music industry. For those wanting a career as singer-songwriters, here are a two things we think are worth keeping in mind..."

Posted: Mar 14, 2016

Category: The Musician Business

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**Guest post written by Gaetano, a NYC based Singer, Songwriter, Producer, and Guitarist, as featured in his blog and on Digital Music News.

"At this point, we all know someone trying to “make it” in the music business. Thanks to the world of technology we live in, the industry has easily become over-saturated with thousands, if not millions, of aspiring singers, producers, songwriters, musicians, DJs, etc. Anyone with a smartphone and a Wi-Fi connection can simply fill out their social media bio and give themselves whatever title they wish to be called. With too much supply and not enough demand, it’s no wonder that so many are getting discouraged while in pursuit of their dreams..."