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IOTM Blog

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Where to network and gig swap for a tour

Posted: Sep 20, 2023

Category: Live Performance

music venues radio stations social media networking music festivals live performances gig swap bandzoogle local bands music conferences be prepared

**Guest post written by Adam Percy of Bandzoogle.

 

BZ Gig Swap


"No matter your genre or style, if you’re a musician, chances are you’ll be looking at playing shows on a tour. For a lot of musicians, crossing the country and playing in other parts of the world is the dream - and it can be a huge component for your success as you reach outside of your core local fans...One of the best ways to set up a tour and hit the road effectively is to network and plan gig swaps. It’s a helpful way to find suitable venues as well as broaden your audience reach. Here we’ll look at figuring out if gig swapping is a good fit for your band, and how to get started with it."

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Optimizing for the YouTube Algorithm: Making Sure Your Covers Get Seen

Posted: Sep 12, 2023

Category: Marketing

youtube cover songs know your audience video marketing ebook cs discos keys to success algorithm

**Guest post originally featured in CS Discos' e-book Cover Your Way Up, a guide to leveraging music covers on YouTube.

 

Optimizing for the YouTube Algorithm


"Understanding YouTube’s algorithm can be your ticket to shining amidst so many creators. With millions of videos uploaded daily, the algorithm’s effort is directed towards tailoring content to viewers’ preferences, ensuring they get a satisfying experience. As artists, understanding this system can amplify your online presence."

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How to Define Your Audience Demographics to Better Market to Your Fans

Posted: Sep 6, 2023

Category: Fans

social media live performances spotify marketing plan fan engagement music streaming services instagram know your audience consistency soundfly data with the band

**Guest post written by Sarah Beth Perry of With the Band, originally featured in Soundfly's Flypaper blog.

 

Define Audience Flypaper
"All artists want to get their music into the hands of more fans, but the real challenge lies in how to properly target potential fans with your marketing campaigns. With the rise of social media, fans are spread out all over the world, and they want to feel seen and recognized by their favorite artists. I want to help you better understand your fanbase by analyzing the demographics of fans who you interact with both online and in person...We use the following methods to help create marketing campaigns for major artists like the Jonas Brothers and Kacey Musgraves." View Full Article

3 Winning Strategies For Every Musician’s Publicity Campaign

Posted: Aug 30, 2023

Category: Marketing

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**Guest post originally featured in the Symphonic Distribution Blog.

 

3 Winning Strat - Symph Dist


"Publicity is arguably the most misunderstood of all the marketing efforts recording artists go through. Many creators, from musicians and influencers to songwriters and producers, have wild visions of what publicity is and how it functions to support and enhance the trajectory of their career. Typically, these visions aren’t accurate. To clarify this process, here’s a rundown of everything you need to know..."

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Unveiling the Fan Journey From Discovery to Advocacy

Posted: Aug 23, 2023

Category: Fans

know your audience social media merch spotify relationships with fans newsletters fan engagement discovery crowdfunding word of mouth playlists pre-save retention rate chartmetric advocacy

**Guest post written by Jubran Haddad, originally posted on Chartmetric's blog.

 

Fan Journey 1 - Chartmetric
"Discover the key stages, real-life examples, and essential tips for artists to navigate the fan journey from discovery to advocacy." View Full Article

5 Urgent Reasons Why Music Merch is Essential for Every Gigging Artist

Posted: Aug 15, 2023

Category: Merch

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**Guest post written by Janelle Borg, originally posted on AmplifyYou's blog.

 

5 Reasons Merch - AmplifyYou
"For gigging artists like you, music merch should be an integral part of your brand-building strategy. It’s not only a great way to project your musical identity through a tangible item, but also serves as a much-needed financial lifeline. Best of all, music fans love merch, and are ready to spend money on quality pieces they truly like. If you need convincing, here are 5 reasons why you should start selling merch now rather than later." View Full Article

5 Tips for Choosing the Perfect Music Venue for Your Live Act

Posted: Aug 8, 2023

Category: Live Performance

music venues live performances gigging lighting soundfly food drinks location acoustics sound engineer know your audience sugar studios

**Guest post written by Frankie Barclay of Sugar Studios, originally featured in Soundfly's Flypaper blog.

 

5 Tips for Venues - Flypaper
"Choosing the ideal music venue can be tricky. You need the right acoustics, size, location, and more to really get things right. Whether you’re an aspiring artist planning a gig or a devoted music lover seeking the ultimate sonic escape, finding the perfect venue is crucial...Here’s what you need to consider and why. Are you ready? Let’s go!" View Full Article

Essential Skills for the Road

Posted: Aug 2, 2023

Category: Live Performance

fan engagement keys to success know your audience gigging work smarter stage presence learned skills k&m music school

**Guest post written by Katherine Dvoskin, Co-Founder & Piano Teacher for K&M Music School, San Diego.

 

K&M Music School - Skill for Perf
"In the enthralling journey of morphing from a classroom maestro to a virtuoso on the concert stage, there's a symphony of skills that every musician ought to master. These skills are the crescendo to your performance, and like the meticulous tuning of an instrument, they prime you for the ebbs and flows of a life spent on the road. In this post, we will explore three key skills that music education helps cultivate: stage presence, repertoire selection, and audience engagement." View Full Article

How to Navigate Copyright and Licensing in Today’s Music Industry

Posted: Jul 25, 2023

Category: Copyright

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**Guest post written by Tero Potila, a professional music composer and producer. His career combining knowledge and experience from music, TV, film, ad, and game industries gives him a unique perspective that he shares through posts on teropotila.com.

 

Tero - Copyright
"If you are an artist or otherwise work in the music business, you've likely heard about copyright and licensing. But do you fully understand what these terms mean and how they impact your work? In this post, I'll guide you on how to navigate copyright and licensing in today's music industry."

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Music Educators: 5 Powerful A.I. Tools to Enhance (Not Replace) Your Job

Posted: Jul 18, 2023

Category: Technology

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**Guest post written by Leonard Patterson of Artist Collective AKA @ac_leonardp.

 

AI-AC


"...the truth is, we have control of how and when A.I. impacts our jobs if we lean into it and don’t ignore it thinking “this too shall pass...” That’s why I wanted to gather a list of A.I. tools that you can use to enhance your instruction, courses, and lessons...My hope is that at least one of these tools inspires you or better yet helps you continue sharing your gifts and passions with others."

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Money Talks: 5 Strategies to Profit with Music Investing

Posted: Jul 11, 2023

Category: The Musician Business

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**Guest post originally featured on MariNation's blog, the stock market of music.

 

MariNation - 5 Strategies to Profit
"...investing in music can be a fulfilling and potentially profitable venture. But, like any investment, it requires a sound strategy and an understanding of the industry. In this post, we'll explore how to be a successful music investor by providing specific tips and examples to help you navigate the complex and ever-changing landscape of the music industry."

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Building a Solid Foundation with Music Education

Posted: Jul 5, 2023

Category: Career Goals

keys to success career goals work smarter know your instrument learned skills music business multitasking k&m music school

**Guest post written by Katherine Dvoskin, Co-Founder & Piano Teacher for K&M Music School, San Diego.

 

Building a Solid Foundation - K&M Music
"Music education plays a crucial role in building a solid foundation for aspiring musicians. It goes far beyond simply learning how to play an instrument or sing; it encompasses a range of skills and experiences that prepare individuals for a successful career in the music industry. In this section, we will explore three key areas where music education helps in building that strong foundation: deepening appreciation and knowledge of music, developing work ethic and discipline, and enhancing coordination and multitasking skills."

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What To Do After Being Added To A Spotify Playlist

Posted: Jun 28, 2023

Category: Marketing

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**Guest post originally featured in the Symphonic Distribution Blog.

 

After Spotify Playlist Add - Symth Dist


"So you’ve been added to a popular playlist on Spotify… Hell yeah! Getting your music placed on a great Spotify playlist means more exposure, a further reach and a major platform to back you up. Once you’ve been added, the work doesn’t end there. Here’s how to ride that wave and make the most of it..."

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9 Hacks to Improve Musician’s Email Open Rates

Posted: Jun 20, 2023

Category: Promotion

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**Guest post written by Cyber PR, originally featured on the Cyber PR Blog.

 

Email Opens - Cyber PR
"Capturing your fans’ email is only the first step of a successful email marketing campaign. Now that you’ve got them, and they’re eager to hear from you, how do you make sure you land in their inbox (and not the dreaded “promo” folder 😱) and get them to actually open it? We explore the 9 hacks we have found to be the most useful in getting your subscribers to open your emails."

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Make Your Show Less SH*TTY! Martin Atkins - Words of Fang Interviews #3

Posted: Jun 13, 2023

Category: Tips & Tricks

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**Guest post by Fang from Lords of the Trident, the most METAL band on earth!

 

Make Your Show Less Shitty. - Fang & Martin


"We sit down with Martin Atkins - the godfather of the DIY band business, and inspiration for this whole video series - to talk about the current state of the music business, and how to make your band stand out!"

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Six Strategies for Building a Strong Music Community

Posted: Jun 6, 2023

Category: The Musician Business

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**Guest post written by Logan Crowell, Founder & President of HOME, Helping Our Music Evolve.

 

Home - Dean Ornish Quote


"Whatever the case, if you are starting a community, and especially if you are planning your own music industry support hub, you will benefit from the tips I have shared in this post. By implementing effective community building strategies, support hubs like HOME - Helping Our Music Evolve create an environment that encourages collaboration and engagement among their members."

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5 Reasons You Should Have a Mentor

Posted: May 31, 2023

Category: The Musician Business

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**Guest post by Musician Indie Coalition, Business-Based Artist Development Experts who help DIY Musicians develop, launch and scale their music careers.

 

MIC Mentors


"If your goal was to become a doctor, a teacher or even an athlete, there are clear paths and guidelines for pursuing those professions that you would be required to follow....In contrast, if you’re pursuing a music career, this dynamic doesn’t exist...Even if your goal is to sign a record deal, you need to first build a successful business around your music, because labels are looking for proven acts that they can exploit and not acts they need to develop...This is why you should seek guidance from someone that can explain the overall process for building a music career, as well as someone that can help you overcome the challenges and obstacles you’ll encounter as you progress through your career. This brings us to our main topic: 5 Reasons You Should have a Mentor..."

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Easy Instagram Reels Ideas for Independent Musicians

Posted: May 23, 2023

Category: Social Media

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**Guest post originally featured in the Symphonic Distribution Blog.

 

IG Reel Ideas - Symph Dist


"Instagram Reels is the perfect place to post creative video content and engage with your audience on Instagram at the same time. If you don’t have a lot of time to dedicate to Reels, there are a lot of ways you can still create them with existing content you already have or things you already love. From behind-the-scenes clips to easy memes, here are 7 ideas you have to try..."

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What is the most essential skill for becoming a successful artist?

Posted: May 16, 2023

Category: The Musician Business

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**Guest post by One Submit, the ultimate music submission platform.

 

One Submit - Self Awareness


"Over the course of the years, I have learned that there are very important and valuable skills in particular that make a big difference and, from experience, have helped me continue to improve. Surprisingly, it's not time management skills, networking skills, or even improving your songwriting skills or talent that will launch your art career. So, what is the most important skill you'll need to become a successful artist?"

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What is an EPK? And why do you need one?

Posted: May 9, 2023

Category: Online Presence

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**Guest post written by Melanie Kealey of Bandzoogle.

 

BZ EPK - What Why How


"As a musician, you need tools for promotion. An EPK is your online resume and musical business card, making it easy for industry professionals to discover who you are. Included in an EPK are assets to help industry easily understand and promote a band’s music. You’ve likely heard that every artist should have an EPK - let’s look at the reasons you might need one."

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Getting your music covered: how to email press

Posted: May 2, 2023

Category: Promotion

music business blogs cold pitching publicist press have a story research email

**Guest post written by Michelle Kicherer (@MichelleKicherer), writer for the San Francisco Chronicle, Willamette Week and others, instructor, and artist advocate.

 

Michelle Kicherer 2


There are a lot of things that can prevent getting your music into journalists’ and labels’ ears. The goal is to make it as easy as possible for press, labels and the public to listen to your music. The best way to do that is to have everything really easily accessible in your email pitch, your website and your social media.

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There's Hope in Blockchain Technology

Posted: Apr 25, 2023

Category: Technology

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**Guest post by StarFarm, Streaming That Makes Sense for the Artist.

 

StarFarm Blog


"If there’s one thing that has been a constant in the music industry, it’s change. From the initial format, the 78 RPM record, which was created in the early 1900’s to today’s streaming platforms, the music business has undergone radical changes that have presented both new opportunities as well as challenges. Today’s music environment is no different and if anything, the challenges have never been greater for musicians. To better understand, a brief history of music distribution may be helpful."

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Planning Your Music Career: 3 Steps to Unlock Your Unique Recipe for Success

Posted: Apr 19, 2023

Category: The Musician Business

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**Guest post by Musician Indie Coalition, Business-Based Artist Development Experts who help DIY Musicians develop, launch and scale their music careers.

 

MIC Blog 1


"When it comes to pursuing a music career, we’ve all been brought up to believe that becoming a professional artist or band is just one lucky encounter or chance meeting away – that if an artist focuses all their efforts and resources on creating great music, they just need to get it in front of the right industry professional and they’ll get signed to a record label. From there, a manager or label rep will take care of the business side of their career and the artist can go on doing what they know and love: writing and recording music, playing shows and interacting with fans. This is what we call ‘The Getting Discovered Mindset’ and it is all too pervasive among aspiring artists...I’m here to tell you this is NOT the correct way to approach your music career."

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How to Promote Your Music in 2023

Posted: Apr 11, 2023

Category: Promotion

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**Guest post by One Submit, the smart way to promote music.

 

Promo Music 2023 One Submit


"Now is truly the best time to be an independent artist. Thanks to the internet, everything is feasible and accessible. Regardless of whether you are just starting out in music or are already an established professional, spreading music around the world has become easier than before. As an artist you can promote your music independently and efficiently without needing to break the bank."

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Why Your Band Needs To Be Using Visuals in 2023

Posted: Apr 4, 2023

Category: Technology

live performances fan engagement gear music technology quicktime visibox

**Guest post written by Jeff Robbins, a long-time songwriter, producer, and musician who fronted the band Orbit and toured with Lollapalooza back in the 90’s. He started Lullabot, a web development company whose client list includes NBC, The Grammys, MTV, Sony Music, and Tesla Motors. He is also the founder of Spaceage, the company behind Visibox.

 

Visibox 1


"Since the days of Pink Floyd’s animated concert visuals from “The Wall”, we’ve come to expect shows at our local arena or amphitheater to rattle our eyeballs as well as our ears...But most of us are still playing smaller theaters, clubs, and cafes. We don’t have a lighting person, much less someone to set up and run visuals while we perform. Maybe you’re a bedroom beat maker who performs with backing tracks. Maybe you’re an aspiring Taylor Swift. Or maybe you’ve got a Kiss cover band looking to add some fire-marshal-safe pyrotechnics to your show. It would take a lot of expensive production and equipment to elevate our performances, right? Wrong!"

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