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IOTM Blog

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How the Internet Has Revolutionized the Music Industry

Posted: Feb 21, 2023

Category: Technology

music business social media youtube online distribution spotify apple music videos internet tiktok

**Guest post written by Jack Sutherland, 20 Year Web Development & Music Marketing Lead and Founder of Band Pioneer.

 

Internet & Music Industry


"The Internet has drastically transformed the music industry over the past 20 years. The tools we record it with, the strategies we use to promote it, and even the distribution of profit has all been revamped due to the Internet. And this transformation has opened up a lot of new opportunities for bands and solo artists to control their own destinies."

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Should you focus your efforts on playlists with Spotify, Apple Music, Deezer or Tidal

Posted: Oct 25, 2022

Category: Promotion

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**Guest post by One Submit, the ultimate music submission platform.

 

One Submit - 4 Playlisting Platforms


"Your song is now uploaded to digital distribution platforms and it’s officially online with millions of streaming stores...Once your song is on all streaming platforms, the hard work begins: Promoting and Sourcing Your Music...Sending to a playlist is the most efficient and effective way to get your music heard, undoubtedly. But how do you place your track on a playlist? Should you focus your efforts on Spotify, Apple Music, Deezer or Tidal?...If you want to know more, you've come to the right place."

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Music PR: Why Publicity Does NOT Sell Music (and Why This is Okay)

Posted: Nov 8, 2021

Category: Promotion

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**Guest post written by Ariel Hyatt, previously featured on MusicGoat.com.

 

Publicity Does Not Sell Music


"Music pr is designed to raise awareness of you in the press. To help build and share a story, as well as build up critical acclaim. Of course, a great article or review may lead to sales, but overall, if selling music is your goal, music PR services are not the only thing you will need. WHY?"

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Musician’s Guide to Marketing Plans: The Nuts & Bolts – Pt. 1

Posted: Oct 18, 2021

Category: Marketing

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**Guest post written by Cyber PR, originally featured on the Cyber PR Blog.

 

music marketing plan - cyber pr
"In this ever-changing landscape, we see the same issue consistently: A vast majority of musicians don’t create long-term marketing plans. Artists skip this vital part of their music careers. Plans used to be the responsibility of the record label when artist development used to be a thing or a great management team but very few artists are lucky enough to have either (or in many cases, they don’t want a label). This leaves a void in today’s new music business...You work so hard on new music, dedicating hours practicing, writing songs, not to mention spending large sums of money recording, mixing, mastering, creating visuals, and album artwork only to rush the release with no marketing plan in place."

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How To Get On Playlists: The Top Three Methods

Posted: Jul 26, 2021

Category: Promotion

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**Guest post by Vince Martellacci of ForgeCollective.


"There are three main ways musicians can go about getting their music on playlists, ranging from old school to modern...They are: email outreach, digital submissions, and social media relationship-building...all three have their place, and all three work."

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Find Your Fans: Using Data to Analyze Your Audience

Posted: Jun 3, 2019

Category: Fans

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**Guest post written by Jordan Gates, of Megaphone Agency.

 

find fans megaphone agency


"In this digital age of music streaming and social media, it is easier than ever to objectively measure an artist’s reach and influence. Whether you like it or not, every social media site and music streaming platform is collecting loads of data about their users. This information can be used to your advantage to draw powerful insights about your audience."

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Create a Pre-Save For Spotify and Apple Music in 4 Steps

Posted: Nov 26, 2018

Category: Marketing

social media promotion spotify distribution music album release apple music playlists marketing plan adva mobile blog Alper Tuzcu

**Guest post written by Alper Tuzcu, a Berklee College of Music and Denison University alumni, a Boston based guitarist, songwriter and producer, and regular contributor to the Adva Mobile Blog.

 

Presave Adva


"A high stream-count on the first day of your song release can be an indicator of success for your newest song or album on various streaming platforms like Spotify or Apple Music. Why is this important? Because in order to get placed in large playlists with thousands or millions of followers, you have to boost your first-day stream totals AND also be getting fans to save your song to their queue or library."

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The Sustainability of Music Streaming Platforms

Posted: May 29, 2018

Category: Music Streaming

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**Guest post written by Cameron of The Singer's Corner, a great place to learn a new approach to singing, receive tips to make you better, or learn ways to be the best of the best.

 

Cameron - The Singer's Corner


"In the present context, business sustainability refers to the overall business model and the decisions taken in the realm of financial and social aspects. Building a sustainable business is all about building a business with a long-term perspective in mind...Before we get into the part whether music streaming businesses are sustainable or not, let us briefly know the story of music streaming services..."

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How Can I Get on Spotify’s Playlists?

Posted: Mar 26, 2018

Category: Marketing

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**Guest post written by Lucie Watson of Platoon.

 

"If you’re working in the music industry as an artist, manager, label, distributor or any other field you’ve probably had or heard a conversation about the power of Spotify playlists. Some questions I frequently get asked are “how can I get on Spotify’s playlists?” or “how can I get on New Music Friday?” or “when can I start to see playlist additions?”. What I’d love to tell artists and managers is that it’s easy...but more often than not the response I give is this: there’s no way I can guarantee placement on a playlist ahead of a release."

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Playlisting and How Indie Artists Should be Using it

Posted: Feb 21, 2017

Category: Marketing

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**Guest post by Garrison Snell of Crosshair.

 

"Placement on playlists is the digital equivalent of radio placement, except that playlists aren't limited by geographical location AND they can be used to work your song into bigger playlists...Influencer marketing (placing stuff with influential digital celebs) is still the most organic form of promotion and word of mouth..."

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Infographic: What Apple Music Means to Artists and Fans

Posted: Jun 22, 2015

Category: Music Streaming

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**Guest post written by Megan Liscomb, originally posted on TakeLessons.com.

 

"Online streaming is changing the face of the music industry, for artists and fans alike. Recently, Apple announced their entry into the streaming game via their new music streaming service Apple Music, due out June 30.

 

So what does Apple Music mean for you? Whether you're looking at the service as an artist or as a music fan, here's what Apple Music has to offer..."

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