IOTM Blog
Posted: Sep 20, 2022
Category: Promotion
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**Guest post by One Submit, the ultimate music submission platform.
"Without a doubt, Spotify is the biggest music streaming website on the market. As for 2022, there are currently more than 356 million Spotify users, 182 million of them are paying subscribers. Out of all these users, there are loads of Spotify playlist curators...If you're an artist releasing music to Spotify and other streaming platforms via a music distribution service, the best way for you to get your music heard is by getting on Spotify playlists."
Posted: Aug 23, 2022
Category: Managers
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**Guest post written by Yona Marie, originally featured in her blog.
"Have you reached the point where you need someone else to manage many of your business aspects in order to you to be able to focus more on the creative side of things? Are you unsure of the process for getting a manager that fits your style, location, budget, and interests? You are not at all alone...Not everyone that can manage should manage you. Also, more importantly, not everyone that is looking for management is ready for it."
View Full ArticlePosted: Aug 9, 2022
Category: Tips & Tricks
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**Guest post written by Logan Crowell, Founder & President of HOME, Helping Our Music Evolve.
"Put yourself in their shoes for a moment. Imagine that your job and your next promotion rides on finding that one in a million song or artist that is going to take the world by storm. IT MAKES SENSE THAT EXECUTIVES AND A&R REPS RELY MORE ON DATA ANALYTICS THAN THEY DO ON THEIR EARS. They can find artists and songs based on the reactions from a huge ‘test group’ like TikTok, which gives them more objective confidence in their decision making than their own ears can. STILL...DON’T UNDERESTIMATE THE POWER OF THE PITCH."
View Full ArticlePosted: May 4, 2022
Category: The Musician Business
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**Guest post by Evan Price of Artist Collective.
"It's time to stop thinking you have to do this alone. Sometimes we all need a team, a coach, a mentor. It's just hard to admit it, and even then it can be hard to know what KIND of help to seek out. We get it. That's why this blog / video is for you. Here are 3 types of teams to consider if you're stuck and what to expect from each for your #musicbusiness."
View Full ArticlePosted: Apr 4, 2022
Category: Tips & Tricks
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**Guest post by Fang from Lords of the Trident, the most METAL band on earth!
"Well, the secret's out..."
View Full ArticlePosted: Mar 28, 2022
Category: Tips & Tricks
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**Guest post by Sam Saideman, co-founder of artist management and consultant agency Innovo Management.
"2020 wreaked havoc on everyone’s lives, however in my opinion, artists (and freelance creatives as a whole) took the brunt of it. Reminiscing now, it’s clear which artists figured it out and which didn’t, but I want to utilize this piece to discuss ways I saw artists adapt in the hopes that it helps readers dig back into YouTube (and other resources) to learn a part of the industry they didn’t know existed! It’s worth noting, these are not the only ways to build supplemental income or adapt, but merely a few to start with."
View Full ArticlePosted: Mar 14, 2022
Category: Merch
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**Guest post written by Atomic Disc, originally featured on their blog.
"Production times for vinyl used to be 2 to 3 months and labels and artists would plan their release campaigns around this. Now, we're looking at 10 to 14 months for vinyl runs...The total capacity of the roughly hundred vinyl pressing plants around the world is about 160 million records per year. The current demand, or orders in the cue, are between 320 and 400 million records...To make matters worse, every stage of the manufacturing process from producers of raw materials, printers of the vinyl packaging, pressing plants and transportation were hit with either shutdowns or slowdowns due to Covid restrictions."
View Full ArticlePosted: Mar 7, 2022
Category: Tips & Tricks
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**Guest post written by James Peters of Musical Instrument Insurance in Ireland, originally featured on The Legit Musician blog.
"Commercial air travel can be a stressful affair on a normal trip — and that counts double when you’re bringing along your musical instrument. Between airline rules and regulations, necessary equipment, and accessories, it can seem like an overwhelming ordeal. The good news is there is a way to travel with your beloved instrument without undue anxiety. So, in order to get from point A to point B with your instrument in one piece, follow these simple tips for a smooth and painless travel experience."
View Full ArticlePosted: Jan 24, 2022
Category: Tips & Tricks
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**Guest post written by Logan Crowell, Founder & President of HOME, Helping Our Music Evolve.
"The combination of new technologies, outdated systems, and the global pandemic have ushered in a rate of change that far exceeds any other period in recorded human history. AND IT SEEMS TO KEEP SPEEDING UP. So what do we do about it? We become more flexible… more adaptable… more malleable in our way of thinking..."
View Full ArticlePosted: Jan 10, 2022
Category: Technology
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**Guest post written by Bear of MusicRiser.com.
"A cryptocurrency is a form of digital currency that is designed to work as a medium of exchange. The crypto coins use blockchain technology for transactions, an open-source, decentralized, public ledger that records transactions on the network...I bet you all heard about Bitcoin or crypto until now, and lately, a new concept has been raised, and it's called NFT."
Posted: Aug 30, 2021
Category: The Musician Business
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**Guest post written by Hovey Otis.
"Now that bars, venues and festivals are opening up, we as musicians are hungry to hit the stage. But, lots of musicians (myself included) had a rocky 2020. Here are a few tips to reignite your creative flow, collaborate, start recording, and get back into the music world!"
View Full ArticlePosted: Aug 16, 2021
Category: The Musician Business
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**Guest post written by Carla Malrowe for Bandzoogle.
"A brilliant band photo is one that captures the style and story of the music, expresses the characters of the musicians, and bears elements akin to the genre. It is impressionable, professional, unique and authentic. Brilliant photos sell the total sonic experience that awaits the listener...Here are the do’s and don'ts when it comes to putting together your band photoshoot project."
View Full ArticlePosted: Aug 2, 2021
Category: The Musician Business
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**Guest post written by Nick Voorhees, founder of Melody Nest.
"It’s absurd to think that the “starving musician” stereotype proves to be true more often than not. Producing, composing, and engineering songs to a professional standard is inherently valuable because thought-provoking sound is necessary to the human experience, but many musicians find themselves broke regardless. It’s usually not due to a lack of talent or drive, but because musicians tend to be un-blissfully ignorant of the abundance of digital opportunities available within their electronic reaches. It doesn’t have to be this way." View Full Article
Posted: Jun 21, 2021
Category: The Musician Business
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**Guest post from Marcus Welch, President & CEO of Quadio.
"There are so many talented creators out there who could benefit from the help a label provides - many, many more than you think...finding one another in the vast sea of musicians can be hard. On top of that, the right choice for an artist might be to go at it independently - which is a totally viable strategy for some, and can be leveraged in all kinds of ways with a creative enough approach."
View Full ArticlePosted: May 24, 2021
Category: Social Media
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**Guest post by Vince Martellacci of ForgeCollective.
"While there are so many active niches and interests on Clubhouse, the Clubhouse app space for music interests is an especially wonderful place. That’s because of its exclusivity, which I hope never goes away...But why is it exclusive? What is a room? Is it audio all the way? And how do you get on it?...Let’s examine the hot-button app."
View Full ArticlePosted: Apr 19, 2021
Category: The Musician Business
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**Guest post by Clark Colborn, progressive hard rock guitarist.
"Lately I have been studying the paths that successful bands and solo musicians have followed to get to the pinnacle of their careers, thinking that if I understand what worked for them then maybe I can create a similar path for myself...the goal in researching these musicians is to find out how they were introduced to that larger audience, and I have discovered there are two main factors that every single one of these artists has in common."
View Full ArticlePosted: Mar 29, 2021
Category: The Musician Business
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**Guest post by Randy Chertkow and Jason Feehan of MakingMoneyWithMusic.com.
"In the last part of our DIY music business series, we cover the tasks required to get your videos created, recorded, edited, produced, and made ready for distribution. You may be an independent musician, but being independent should never mean that you're alone. In fact, the list of people credited for being part of each release you do will probably get longer as you grow your career and level up the music, art, and entertainment that you release and perform."
View Full ArticlePosted: Mar 8, 2021
Category: The Musician Business
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**Guest post from Justin Paul, music/career coach, A&R, DJ, and producer.
"The pandemic has hurt all artists, even larger acts had to cancel tours. Ultimately what we're talking about is that there has been loads of money lost for the artist, for the promoters, also for the sound engineers, light engineers, stage crew, food vendors, security, stage techs, drivers, venues, and merchandise sales in live music. Furthermore, the pandemic has created a lot of self-doubt and uncertainty for artists. Some artists are now thinking about shifting to a different career or creating side hustles. Multiple income streams are the way to go even during normal times."
View Full ArticlePosted: Jan 25, 2021
Category: The Musician Business
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**Guest post from David Franz, a California-based music business entrepreneur, producer, engineer, multi-instrumentalist, performer, educator, and author of Producing in the Home Studio with Pro Tools.
"Fear stops progress. It is crippling. It is a disability. You must push through into uncomfortable places if you want to grow. Getting in front of the camera has brought all of my fears out to the surface and recorded them for me to watch. It has forced me to push through the discomfort and grow."
View Full ArticlePosted: Jan 19, 2021
Category: The Musician Business
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**Guest post written by Matt Santry, independent musician and founder of the Well Paid Musicians Club.
"Did you know that the Paycheck Protection Program loan is also for independent contractors and sole proprietorships? Well it is. So if you’re a working musician and you filed your 2019 tax returns as such (i.e. a contractor or sole proprietor), then you’re eligible. Here are my Top 5 reasons why you should apply for the PPP loan right now."
Posted: Jan 4, 2021
Category: The Musician Business
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**Guest post by CelebrityAccess Staff Writers. Originally featured on CelebrityAccess.com. Reprinted with permission.
"The Save Our Stages Act...just passed as part of the COVID-19 Relief Bill. The Save Our Stages Act will provide financial assistance to independent venues and promoters that have been devastated by the pandemic’s shutdown. The Save Our Stages Act will enable these locally owned businesses to hold on until it is safe to gather, reopen fully, and once again return to serve as economic engines for their communities."
View Full ArticlePosted: Nov 30, 2020
Category: The Musician Business
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**Guest post by Randy Chertkow and Jason Feehan of MakingMoneyWithMusic.com. Originally featured in the Disc Makers Blog. Reprinted with permission.
"...there’s a lot to managing a music career if you intend to make money with your music. Fortunately, do-it-yourself doesn’t mean do-it-alone. Plugging in and outsourcing to music services that handle different aspects of the industry is one way to get the help or expertise you may be lacking. In this post, we’ll tackle roles and services associated with live music events."
View Full ArticlePosted: Nov 23, 2020
Category: The Musician Business
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**Guest post by Randy Chertkow and Jason Feehan of MakingMoneyWithMusic.com. Originally featured in the Disc Makers Blog. Reprinted with permission.
"...there are industries around music. These industries offer solutions and expertise that, not long ago, only a music label could handle. Today, you can leverage these services and resources to offload work to a team of experts that you normally would have to do yourself. In this multi-article series, we’re going to explain all the major music business roles, the work each role performs, why what they do is helpful for your career, and give you options to outsource the work or empower you to do-it-yourself."
View Full ArticlePosted: Nov 16, 2020
Category: The Musician Business
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**Guest post by Jeff Lysyczyn, music industry veteran, educator, and creator of Music Business After Dark.
"Episode 6 of Music Business After Dark, a series of informative vlogs by music industry veteran and educator Jeff Lysyczyn."
View Full ArticlePosted: Oct 26, 2020
Category: The Musician Business
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**Guest post written by Scott Aumann, originally featured on The Legit Musician blog.
"Have you wondered how some bands get such engaged fans? It is because their fans feel like part of that band’s world. That band did one thing that you might not be doing. They made their message about the fans and not the band. People follow and buy from people or brands they like. So let’s make sure your message is likable..."
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