IOTM Blog
Posted: Nov 8, 2022
Category: Tips & Tricks
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**Guest post written by Don East of Killer Rig Music in the USA.
"No one ever plans on their instrument being damaged or stolen, but the unfortunate truth is that accidents happen all the time. That's why it's important to have insurance for your musical instruments. This way, you can rest easy knowing that they are protected in case of an emergency. In this article, we will discuss the importance of musical instrument insurance, and touch on some of the policies to consider."
View Full ArticlePosted: Oct 11, 2022
Category: Recording
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**Guest post written by Hovey Otis.
"As a musician, there are few things more frustrating than feeling fatigued during a recording session. You're in the studio, you've been working hard all day, and suddenly your creative spark just seems to disappear. It's normal to feel exhaustion setting in from time to time, but there are ways to overcome it and get back on track. Here are some tips for dealing with fatigue during a recording session."
View Full ArticlePosted: Aug 9, 2022
Category: Tips & Tricks
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**Guest post written by Logan Crowell, Founder & President of HOME, Helping Our Music Evolve.
"Put yourself in their shoes for a moment. Imagine that your job and your next promotion rides on finding that one in a million song or artist that is going to take the world by storm. IT MAKES SENSE THAT EXECUTIVES AND A&R REPS RELY MORE ON DATA ANALYTICS THAN THEY DO ON THEIR EARS. They can find artists and songs based on the reactions from a huge ‘test group’ like TikTok, which gives them more objective confidence in their decision making than their own ears can. STILL...DON’T UNDERESTIMATE THE POWER OF THE PITCH."
View Full ArticlePosted: Jul 25, 2022
Category: Live Performance
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**Guest post written by Scott Aumann, originally featured on The Legit Musician blog.
"Every musician should get into a habit of practicing and rehearsing. Some people think these are two words for the same thing. Practice and rehearsal are not the same things. You need to know the difference so you can do both properly."
View Full ArticlePosted: Apr 4, 2022
Category: Tips & Tricks
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**Guest post by Fang from Lords of the Trident, the most METAL band on earth!
"Well, the secret's out..."
View Full ArticlePosted: Feb 22, 2022
Category: Career Goals
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**Guest post written by Eyvindur Karlsson, a singer-songwriter and songwriting coach who helps artists stop wasting time staring at a blank page and waiting for inspiration so they can write more songs of higher quality. He is passionate about coaching songwriters to help them get more great music out in the world and is the owner of the website Strongwriting.net.
"If you want to improve in any area, whether professionally or personally, goal setting is vital...when done right, goals help us to assess our progress and reassess if we get off track...In this article I'm going to cover the basics of goal setting, from a songwriter's perspective, and introduce you to the SMARTER framework of goal setting."
View Full ArticlePosted: Jan 31, 2022
Category: The Musician Business
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**Guest post by Eric Todd of YFM, The Big Break Solution.
"Once upon a time, back in the 80’s the world was chock full of record labels, both major and indie, limited to a single one-way street to success. It wasn’t good, it wasn’t bad, it just was what it was...No one could imagine that we’d be living in the Bizarro World in 2022 (on so many levels), where the exact opposite is true. Today, only a few big labels exist, but there is now a multi-lane superhighway to find success, by whatever success means to the artist. It’s not good, it’s not bad, it just is what it is."
View Full ArticlePosted: Jan 24, 2022
Category: Tips & Tricks
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**Guest post written by Logan Crowell, Founder & President of HOME, Helping Our Music Evolve.
"The combination of new technologies, outdated systems, and the global pandemic have ushered in a rate of change that far exceeds any other period in recorded human history. AND IT SEEMS TO KEEP SPEEDING UP. So what do we do about it? We become more flexible… more adaptable… more malleable in our way of thinking..."
View Full ArticlePosted: Nov 29, 2021
Category: The Musician Business
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**Guest post written by Yona Marie, originally featured in her blog.
"Releasing songs as an independent artist is pretty easy thanks to technology. 50 years back, you'd be out of luck for the most part, but now is the best time to thrive as a musician or artist without having to rely on a label! The main thing about being independent is that you want to make sure you're always growing and learning when it comes to music industry knowledge. You are in charge of your career and will not have any big-money company backing you or guiding you."
View Full ArticlePosted: Nov 15, 2021
Category: Marketing
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**Guest post by Kate Polishchuk, expert on the Russian and CIS music market, founder and CEO of Wool Music & steezy.
"Every artist at some point of their career meets a need to expand the geography of their listeners. For some it will be a natural development of an already successful career, and for some it will be a necessity caused by small market opportunities in the terms of a particular genre in the country of their residence. Regardless of what your current situation is, I would like to share my overview on international expansion for musical artists, so as its advantages for your career and some things that you will have to keep in mind while “conquering the world” =)."
View Full ArticlePosted: Aug 30, 2021
Category: The Musician Business
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**Guest post written by Hovey Otis.
"Now that bars, venues and festivals are opening up, we as musicians are hungry to hit the stage. But, lots of musicians (myself included) had a rocky 2020. Here are a few tips to reignite your creative flow, collaborate, start recording, and get back into the music world!"
View Full ArticlePosted: Aug 9, 2021
Category: Show Booking
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**Guest post from Vinnie Hines, Co-Owner of Artist Collective.
"Kyle Weber of Indie On The Move is one of the most seasoned booking experts in the country!...We've truly recommended this super affordable platform to countless artists and use it ourselves regularly...In this episode, you'll get a clear vision of the booking landscape in 2021 and beyond with some great tactics to be seen!"
Posted: Aug 2, 2021
Category: The Musician Business
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**Guest post written by Nick Voorhees, founder of Melody Nest.
"It’s absurd to think that the “starving musician” stereotype proves to be true more often than not. Producing, composing, and engineering songs to a professional standard is inherently valuable because thought-provoking sound is necessary to the human experience, but many musicians find themselves broke regardless. It’s usually not due to a lack of talent or drive, but because musicians tend to be un-blissfully ignorant of the abundance of digital opportunities available within their electronic reaches. It doesn’t have to be this way." View Full Article
Posted: Jul 6, 2021
Category: Touring
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**Guest post by Fang from Lords of the Trident, the most METAL band on earth!
"I've been playing shows FOREVER, yet I ALMOST NEVER see bands bringing these 10 ABSOLUTELY CRUCIAL items to their shows! Make your life on the road 100% better by keeping these ten items at the ready!"
View Full ArticlePosted: Jun 21, 2021
Category: The Musician Business
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**Guest post from Marcus Welch, President & CEO of Quadio.
"There are so many talented creators out there who could benefit from the help a label provides - many, many more than you think...finding one another in the vast sea of musicians can be hard. On top of that, the right choice for an artist might be to go at it independently - which is a totally viable strategy for some, and can be leveraged in all kinds of ways with a creative enough approach."
View Full ArticlePosted: Apr 19, 2021
Category: The Musician Business
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**Guest post by Clark Colborn, progressive hard rock guitarist.
"Lately I have been studying the paths that successful bands and solo musicians have followed to get to the pinnacle of their careers, thinking that if I understand what worked for them then maybe I can create a similar path for myself...the goal in researching these musicians is to find out how they were introduced to that larger audience, and I have discovered there are two main factors that every single one of these artists has in common."
View Full ArticlePosted: Mar 8, 2021
Category: The Musician Business
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**Guest post from Justin Paul, music/career coach, A&R, DJ, and producer.
"The pandemic has hurt all artists, even larger acts had to cancel tours. Ultimately what we're talking about is that there has been loads of money lost for the artist, for the promoters, also for the sound engineers, light engineers, stage crew, food vendors, security, stage techs, drivers, venues, and merchandise sales in live music. Furthermore, the pandemic has created a lot of self-doubt and uncertainty for artists. Some artists are now thinking about shifting to a different career or creating side hustles. Multiple income streams are the way to go even during normal times."
View Full ArticlePosted: Dec 21, 2020
Category: The Musician Business
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**Guest post by Fang from Lords of the Trident, the most METAL band on earth!
"Kids, if a stranger in full armor comes up offering you free band advice, you know what to say, right? JUST SAY NO!"
View Full ArticlePosted: Nov 2, 2020
Category: Touring
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**Guest post written by Hudson Moore, originally posted on DigitalTourBus.com.
"I’ve been a touring independent artist for 10 years. I’ve booked, advanced, produced, and promoted almost every headline show I’ve ever played. I still have a long way to go, but I’ve been fortunate to play some amazing shows to fans across the US and over the years I’ve picked up a few tried and true tips and strategies that have helped me that will hopefully add value to you as well. So without further ado..."
View Full ArticlePosted: Sep 14, 2020
Category: The Musician Business
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**Guest post written by Scott Aumann, originally featured on The Legit Musician blog.
"Let’s face it, we all want to have a professional studio in our backyard filled with all the best gear. This is not possible for even the most successful musicians out there. For the indie musician, this dream is even farther off than we can imagine. That shouldn’t stop you from creating music, however. You need to think of ways to use the stuff you already have around you to create the music you love."
View Full ArticlePosted: Feb 10, 2020
Category: Touring
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**Guest post by Fang from Lords of the Trident, the most METAL band on earth!
"Episode 16 of Words of Fang. Eventually, your band will be faced with the daunting task of touring outside of your home country. Here are some Dos and Don'ts about DIYing your cross-country-conquest!"
View Full ArticlePosted: Jan 6, 2020
Category: The Musician Business
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**Guest post by Fang from Lords of the Trident, the most METAL band on earth!
"Episode 15 of Words of Fang featuring John McLucas, discusses some of the positive aspects of being in a band."
View Full ArticlePosted: Dec 16, 2019
Category: The Musician Business
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**Guest post written by Scott Aumann, originally featured on The Legit Musician blog.
"Most successful musicians...had a goal and did what they needed to do in order to achieve it. Lots of talented people give up too soon...Nothing comes easy and it usually takes many years to get to a point where you become successful. Remember, persistence wins the game."
View Full ArticlePosted: Sep 16, 2019
Category: The Musician Business
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**Guest post by Jeff Lysyczyn, music industry veteran, educator, and creator of Music Business After Dark.
"The first episode of Music Business After Dark, a series of informative vlogs by music industry veteran and educator Jeff Lysyczyn."
View Full ArticlePosted: Aug 12, 2019
Category: Health
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**Guest post written by Electra (The Rock-n-Roll Health Chick), an Integrative Health and Nutrition Consultant and Coach, specializing in the health of musicians.
"Bad mental health robs us of enjoying our lives or caring about what we’re eating and drinking. Bad mental health can also cause disease and makes us feel worse all over. So, I’d really like you to work on all of the health tips I mentioned, including this one! After all, your mind runs the whole show!"
View Full Article