IOTM Blog
Posted: Aug 9, 2022
Category: Tips & Tricks
music business keys to success cold pitching branding the music entrepreneur timeliness executives
**Guest post written by Logan Crowell, Founder & President of HOME, Helping Our Music Evolve.
"Put yourself in their shoes for a moment. Imagine that your job and your next promotion rides on finding that one in a million song or artist that is going to take the world by storm. IT MAKES SENSE THAT EXECUTIVES AND A&R REPS RELY MORE ON DATA ANALYTICS THAN THEY DO ON THEIR EARS. They can find artists and songs based on the reactions from a huge ‘test group’ like TikTok, which gives them more objective confidence in their decision making than their own ears can. STILL...DON’T UNDERESTIMATE THE POWER OF THE PITCH."
View Full ArticlePosted: Jul 25, 2022
Category: Live Performance
live performances keys to success practice preparation the legit musician timing stage banter
**Guest post written by Scott Aumann, originally featured on The Legit Musician blog.
"Every musician should get into a habit of practicing and rehearsing. Some people think these are two words for the same thing. Practice and rehearsal are not the same things. You need to know the difference so you can do both properly."
View Full ArticlePosted: Apr 4, 2022
Category: Tips & Tricks
record labels touring music business fan engagement keys to success practice lords of the trident booking agents managers setting goals learning
**Guest post by Fang from Lords of the Trident, the most METAL band on earth!
"Well, the secret's out..."
View Full ArticlePosted: Feb 22, 2022
Category: Career Goals
make money songwriting keys to success career goals setting goals music libraries smarter framework strongwriting.net licensing
**Guest post written by Eyvindur Karlsson, a singer-songwriter and songwriting coach who helps artists stop wasting time staring at a blank page and waiting for inspiration so they can write more songs of higher quality. He is passionate about coaching songwriters to help them get more great music out in the world and is the owner of the website Strongwriting.net.
"If you want to improve in any area, whether professionally or personally, goal setting is vital...when done right, goals help us to assess our progress and reassess if we get off track...In this article I'm going to cover the basics of goal setting, from a songwriter's perspective, and introduce you to the SMARTER framework of goal setting."
View Full ArticlePosted: Jan 31, 2022
Category: The Musician Business
record labels artist development keys to success career goals consistency music technology be prepared live streaming indie artists music streaming services yfm viral
**Guest post by Eric Todd of YFM, The Big Break Solution.
"Once upon a time, back in the 80’s the world was chock full of record labels, both major and indie, limited to a single one-way street to success. It wasn’t good, it wasn’t bad, it just was what it was...No one could imagine that we’d be living in the Bizarro World in 2022 (on so many levels), where the exact opposite is true. Today, only a few big labels exist, but there is now a multi-lane superhighway to find success, by whatever success means to the artist. It’s not good, it’s not bad, it just is what it is."
View Full ArticlePosted: Jan 24, 2022
Category: Tips & Tricks
keys to success advice adapt music business embrace change acceptance
**Guest post written by Logan Crowell, Founder & President of HOME, Helping Our Music Evolve.
"The combination of new technologies, outdated systems, and the global pandemic have ushered in a rate of change that far exceeds any other period in recorded human history. AND IT SEEMS TO KEEP SPEEDING UP. So what do we do about it? We become more flexible… more adaptable… more malleable in our way of thinking..."
View Full ArticlePosted: Nov 29, 2021
Category: The Musician Business
diy make money managers marketing indie artists mixing songwriting keys to success distribution music album release royalties recording mastering design copyright production
**Guest post written by Yona Marie, originally featured in her blog.
"Releasing songs as an independent artist is pretty easy thanks to technology. 50 years back, you'd be out of luck for the most part, but now is the best time to thrive as a musician or artist without having to rely on a label! The main thing about being independent is that you want to make sure you're always growing and learning when it comes to music industry knowledge. You are in charge of your career and will not have any big-money company backing you or guiding you."
View Full ArticlePosted: Nov 15, 2021
Category: Marketing
advertising keys to success localized marketing super fans stay relevant competition grow your audience international touring wool music steezy agency
**Guest post by Kate Polishchuk, expert on the Russian and CIS music market, founder and CEO of Wool Music & steezy.
"Every artist at some point of their career meets a need to expand the geography of their listeners. For some it will be a natural development of an already successful career, and for some it will be a necessity caused by small market opportunities in the terms of a particular genre in the country of their residence. Regardless of what your current situation is, I would like to share my overview on international expansion for musical artists, so as its advantages for your career and some things that you will have to keep in mind while “conquering the world” =)."
View Full ArticlePosted: Aug 30, 2021
Category: The Musician Business
musician entrepreneurship music business keys to success ask peers constant creation time management perfection
**Guest post written by Hovey Otis.
"Now that bars, venues and festivals are opening up, we as musicians are hungry to hit the stage. But, lots of musicians (myself included) had a rocky 2020. Here are a few tips to reignite your creative flow, collaborate, start recording, and get back into the music world!"
View Full ArticlePosted: Aug 9, 2021
Category: Show Booking
show booking keys to success artist collective booking agents podcasts coronavirus
**Guest post from Vinnie Hines, Co-Owner of Artist Collective AKA @ac_vinnie.
"Kyle Weber of Indie On The Move is one of the most seasoned booking experts in the country!...We've truly recommended this super affordable platform to countless artists and use it ourselves regularly...In this episode, you'll get a clear vision of the booking landscape in 2021 and beyond with some great tactics to be seen!"
Posted: Aug 2, 2021
Category: The Musician Business
producers songwriting licensing fiverr music business keys to success beats melody nest make money
**Guest post written by Nick Voorhees, founder of Melody Nest.
"It’s absurd to think that the “starving musician” stereotype proves to be true more often than not. Producing, composing, and engineering songs to a professional standard is inherently valuable because thought-provoking sound is necessary to the human experience, but many musicians find themselves broke regardless. It’s usually not due to a lack of talent or drive, but because musicians tend to be un-blissfully ignorant of the abundance of digital opportunities available within their electronic reaches. It doesn’t have to be this way." View Full Article
Posted: Jul 6, 2021
Category: Touring
touring keys to success touring tips amateur bands lords of the trident touring guide live performing gigging
**Guest post by Fang from Lords of the Trident, the most METAL band on earth!
"I've been playing shows FOREVER, yet I ALMOST NEVER see bands bringing these 10 ABSOLUTELY CRUCIAL items to their shows! Make your life on the road 100% better by keeping these ten items at the ready!"
View Full ArticlePosted: Jun 21, 2021
Category: The Musician Business
record labels marketing music business keys to success hard work quadio invest
**Guest post from Marcus Welch, President & CEO of Quadio.
"There are so many talented creators out there who could benefit from the help a label provides - many, many more than you think...finding one another in the vast sea of musicians can be hard. On top of that, the right choice for an artist might be to go at it independently - which is a totally viable strategy for some, and can be leveraged in all kinds of ways with a creative enough approach."
View Full ArticlePosted: Apr 19, 2021
Category: The Musician Business
music business keys to success dave grohl helping artists major artists champion hard work clark colborn jimi hendrix van halen kiss
**Guest post by Clark Colborn, progressive hard rock guitarist.
"Lately I have been studying the paths that successful bands and solo musicians have followed to get to the pinnacle of their careers, thinking that if I understand what worked for them then maybe I can create a similar path for myself...the goal in researching these musicians is to find out how they were introduced to that larger audience, and I have discovered there are two main factors that every single one of these artists has in common."
View Full ArticlePosted: Mar 8, 2021
Category: The Musician Business
make money marketing live performances music business songwriting keys to success learning prediction teach collaboration second job coronavirus justin paul attitude
**Guest post from Justin Paul, music/career coach, A&R, DJ, and producer.
"The pandemic has hurt all artists, even larger acts had to cancel tours. Ultimately what we're talking about is that there has been loads of money lost for the artist, for the promoters, also for the sound engineers, light engineers, stage crew, food vendors, security, stage techs, drivers, venues, and merchandise sales in live music. Furthermore, the pandemic has created a lot of self-doubt and uncertainty for artists. Some artists are now thinking about shifting to a different career or creating side hustles. Multiple income streams are the way to go even during normal times."
View Full ArticlePosted: Dec 21, 2020
Category: The Musician Business
show booking keys to success professionalism lords of the trident make money control safety career goals set your rate mindset
**Guest post by Fang from Lords of the Trident, the most METAL band on earth!
"Kids, if a stranger in full armor comes up offering you free band advice, you know what to say, right? JUST SAY NO!"
View Full ArticlePosted: Nov 2, 2020
Category: Touring
show booking lodging touring plan promotion gear practice health be realistic vip tickets free ticket giveaways presell keys to success hudson moore digital tour bus
**Guest post written by Hudson Moore, originally posted on DigitalTourBus.com.
"I’ve been a touring independent artist for 10 years. I’ve booked, advanced, produced, and promoted almost every headline show I’ve ever played. I still have a long way to go, but I’ve been fortunate to play some amazing shows to fans across the US and over the years I’ve picked up a few tried and true tips and strategies that have helped me that will hopefully add value to you as well. So without further ado..."
View Full ArticlePosted: Sep 14, 2020
Category: The Musician Business
diy music business keys to success gear practice recording music technology learning the legit musician
**Guest post written by Scott Aumann, originally featured on The Legit Musician blog.
"Let’s face it, we all want to have a professional studio in our backyard filled with all the best gear. This is not possible for even the most successful musicians out there. For the indie musician, this dream is even farther off than we can imagine. That shouldn’t stop you from creating music, however. You need to think of ways to use the stuff you already have around you to create the music you love."
View Full ArticlePosted: Feb 10, 2020
Category: Touring
touring guide touring lords of the trident diy keys to success international touring
**Guest post by Fang from Lords of the Trident, the most METAL band on earth!
"Episode 16 of Words of Fang. Eventually, your band will be faced with the daunting task of touring outside of your home country. Here are some Dos and Don'ts about DIYing your cross-country-conquest!"
View Full ArticlePosted: Jan 6, 2020
Category: The Musician Business
music business resume the music entrepreneur keys to success persistence learned skills lords of the trident small business
**Guest post by Fang from Lords of the Trident, the most METAL band on earth!
"Episode 15 of Words of Fang featuring John McLucas, discusses some of the positive aspects of being in a band."
View Full ArticlePosted: Dec 16, 2019
Category: The Musician Business
networking music business keys to success persistence repetition constructive criticism the legit musician
**Guest post written by Scott Aumann, originally featured on The Legit Musician blog.
"Most successful musicians...had a goal and did what they needed to do in order to achieve it. Lots of talented people give up too soon...Nothing comes easy and it usually takes many years to get to a point where you become successful. Remember, persistence wins the game."
View Full ArticlePosted: Sep 16, 2019
Category: The Musician Business
managers music business keys to success the grind music business after dark jeff lysyczyn
**Guest post by Jeff Lysyczyn, music industry veteran, educator, and creator of Music Business After Dark.
"The first episode of Music Business After Dark, a series of informative vlogs by music industry veteran and educator Jeff Lysyczyn."
View Full ArticlePosted: Aug 12, 2019
Category: Health
keys to success health eat healthy mental health treat yourself exercise electraland radio sleep finances supplementing stress companionship hydrate
**Guest post written by Electra (The Rock-n-Roll Health Chick), an Integrative Health and Nutrition Consultant and Coach, specializing in the health of musicians.
"Bad mental health robs us of enjoying our lives or caring about what we’re eating and drinking. Bad mental health can also cause disease and makes us feel worse all over. So, I’d really like you to work on all of the health tips I mentioned, including this one! After all, your mind runs the whole show!"
View Full ArticlePosted: Jul 29, 2019
Category: Health
touring keys to success eat healthy mental health treat yourself physical health exercise electraland radio hydrate coconut water
**Guest post written by Electra (The Rock-n-Roll Health Chick), an Integrative Health and Nutrition Consultant and Coach, specializing in the health of musicians.
"Even when you’re a rock god, your mental and physical health can go either way. We all need a little help sometimes. So, I’m going to share the Top Three valuable and doable actions that will help you think and feel your best while you’re on the road, playing a gig, practicing in your room or just watching your favorite band. If you don’t take care of your body and mind, you won’t be able to think, write, perform or live well."
View Full ArticlePosted: Apr 23, 2019
Category: Songwriting
music business songwriting influences keys to success disc makers bruce springsteen lyrics the beatles leonard cohen joni mitchell david bowie tom waits the cars taylor swift
**Guest post written by Chris Huff, originally featured in the Disc Makers Blog.
"If you are interested in writing lyrics with depth, you need a deep artistic well to draw from. All output requires input, and as a lyricist, I recommend you begin with words."
View Full Article