IOTM Blog
Posted: Jan 18, 2023
Category: Promotion
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**Guest post written by Lacie Blue, director of artist relations at Musik and Film Promotions.
"Nashville used to be the land where dreams came true for musicians. Superstar makers would walk into a bar and swoop up the “next big thing”—pretty soon you had Garth Brooks. Perhaps it still happens…once in a blue moon. Once upon a time, musicians and songwriters created music to create. They performed because it was in their blood to perform. They didn’t care if they fit into a genre. They wanted to connect to people on a higher level through music. Gone are those days. (But not the musicians…)"
View Full ArticlePosted: Feb 7, 2022
Category: Career Goals
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**Guest post written by Yona Marie, originally featured in her blog.
"Back in the day, you didn’t need much but talent and potential in order to grab the attention of an A&R or label scout. A huge amount of time and money from a label was invested into the artist development process for fresh acts that needed to be groomed for the music world. Now, with so much competition around, musical acts that bring a lot to the table usually outshine those who are talented but less prepared. Here are some tips that will help you reach the top of the ladder among other musicians and artists who are on the front lines for opportunities."
View Full ArticlePosted: Jan 31, 2022
Category: The Musician Business
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**Guest post by Eric Todd of YFM, The Big Break Solution.
"Once upon a time, back in the 80’s the world was chock full of record labels, both major and indie, limited to a single one-way street to success. It wasn’t good, it wasn’t bad, it just was what it was...No one could imagine that we’d be living in the Bizarro World in 2022 (on so many levels), where the exact opposite is true. Today, only a few big labels exist, but there is now a multi-lane superhighway to find success, by whatever success means to the artist. It’s not good, it’s not bad, it just is what it is."
View Full ArticlePosted: Nov 29, 2021
Category: The Musician Business
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**Guest post written by Yona Marie, originally featured in her blog.
"Releasing songs as an independent artist is pretty easy thanks to technology. 50 years back, you'd be out of luck for the most part, but now is the best time to thrive as a musician or artist without having to rely on a label! The main thing about being independent is that you want to make sure you're always growing and learning when it comes to music industry knowledge. You are in charge of your career and will not have any big-money company backing you or guiding you."
View Full ArticlePosted: Jul 19, 2021
Category: Royalties
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**Guest post written by Cyber PR, originally featured on the Cyber PR Blog.
"Facebook recently released a new tool for indie artists to share their music in a much easier way. The social media giant announced their partnering with TuneCore and Distrokid early this summer. Cyber PR discusses what this means for indie artists and what the new partnership entails." View Full Article
Posted: Sep 9, 2019
Category: The Lefsetz Letter
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**Guest post by Bob Lefsetz of The Lefsetz Letter.
"Don't wait for help, do it yourself. Just like you can record and distribute yourself, you can promote too. If you're waiting for a manager to start, don't...Decide who you want to be. A hobbyist, a touring musician or a superstar. This affects your path..."
View Full ArticlePosted: Mar 26, 2018
Category: Marketing
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**Guest post written by Lucie Watson of Platoon.
"If you’re working in the music industry as an artist, manager, label, distributor or any other field you’ve probably had or heard a conversation about the power of Spotify playlists. Some questions I frequently get asked are “how can I get on Spotify’s playlists?” or “how can I get on New Music Friday?” or “when can I start to see playlist additions?”. What I’d love to tell artists and managers is that it’s easy...but more often than not the response I give is this: there’s no way I can guarantee placement on a playlist ahead of a release."
View Full ArticlePosted: Aug 7, 2017
Category: Promotion
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**Guest post written by Michael Corcoran of musicSUBMIT.
"Let’s say you’ve reached out to a few college and internet radio stations with your music...and - gasp - the Radio Station actually replied to say they listened and really dug your stuff...You’re still a few steps away from actually getting the airplay you’ve been promised. If you neglect these final steps, don’t be surprised if your song never gets played on that station." View Full Article
Posted: Feb 21, 2017
Category: Marketing
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**Guest post by Garrison Snell of Crosshair.
"Placement on playlists is the digital equivalent of radio placement, except that playlists aren't limited by geographical location AND they can be used to work your song into bigger playlists...Influencer marketing (placing stuff with influential digital celebs) is still the most organic form of promotion and word of mouth..."
View Full ArticlePosted: Jul 5, 2016
Category: The Musician Business
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**Guest Post by Bret Alexander of The Badlees and Saturation Acres.
"I have always said that the best way to break up a band is to make a record. I’ve seen it a hundred times. A bunch of guys have a rock and roll dream. The band gets all excited and starts diligently writing songs. They save up some money...Then, they do the recording. Then, they put together the artwork. Then, they plan the release party. Then……. About two weeks or so after the release party the phone calls start coming in. The band is depressed. At this point they ask the question that whole empires have risen and fallen on: Now what?"
View Full ArticlePosted: May 9, 2016
Category: Royalties
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**Guest Post by David Lowery, frontman from Cracker and Camper Van Beethoven. Originally featured in The Trichordist.
"If you are a Tunecore songwriter, you recently got an email asking you to sign up for the NMPA/Harry Fox Agency/Spotify settlement. Songwriters are directed to [a] Survey Monkey form. This is it. No details. Nothing. Nada. In particular, there is no mention of the possible statutory damages that songwriters are waiving by opting in to this..." View Full Article
Posted: Mar 14, 2016
Category: The Musician Business
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**Guest post written by Gaetano, a NYC based Singer, Songwriter, Producer, and Guitarist, as featured in his blog and on Digital Music News.
"At this point, we all know someone trying to “make it” in the music business. Thanks to the world of technology we live in, the industry has easily become over-saturated with thousands, if not millions, of aspiring singers, producers, songwriters, musicians, DJs, etc. Anyone with a smartphone and a Wi-Fi connection can simply fill out their social media bio and give themselves whatever title they wish to be called. With too much supply and not enough demand, it’s no wonder that so many are getting discouraged while in pursuit of their dreams..." View Full Article
Posted: Feb 8, 2016
Category: The Musician Business
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**Guest post written by Gaetano, a NYC based Singer, Songwriter, Producer, and Guitarist, as featured in his blog and on Digital Music News.
"If you’re one of the millions (yes millions) of independent artists/producers out there trying to make something of yourself, you’re going to love what I’m about to tell you. If you’re one of the shady opportunists still trying to “hustle” your way into a quick buck, you’re going to hate me. I must be totally unapologetic about this. I don’t care either." View Full Article
Posted: Nov 2, 2015
Category: Marketing
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**Guest post written by Matt Bacon, Senior Campaign Manager at Independent Music Promotions.
You look out on the crowd after a high powered set opening up for one of your favorite bands – and then instead of playing another song off your latest release you instead pull off a killer cover of Just Like Heaven...People love artists who pay tribute to their influences.
View Full ArticlePosted: Sep 21, 2015
Category: Promotion
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**Guest post written by Michael Corcoran of musicSUBMIT.
"It goes without saying, all bands and musicians want to get their songs on the radio. There’s no point drumming up all the benefits of having your music broadcast to thousands of listeners with one spin on the radio. And of course radio stations want to find songs they think their audiences will want to hear...
But therein lies a nearly century-old problem for both artists and radio stations..."
View Full ArticlePosted: Aug 31, 2015
Category: Technology
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**Guest post by Hank & Cupcakes, Brooklyn based Indie/Pop/Rock duo.
All of us are aware of how important the visual aspect of our music is for promoting, exposing and marketing our band. It seems that many indie bands are afraid of making their own videos mainly because there's a common mythological assumption that it is very complicated, expensive and technically demanding to create this kind of content, so many bands don't even try to explore this territory which is today as accessible to us as the audio recording field is...
View Full ArticlePosted: Apr 13, 2015
Category: Promotion
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**Guest post written by BeTH isBell, host of The Flower Power Hour and the New Releases show on KMUD, an FM station in Northern California.
"1. We have a music library at the station where we label and file all CDs, and vinyl records, that we receive from artists, labels, and distributors. What I've noticed is that CDs in jewel cases or digipaks with the artist and album name on spine get pulled for airplay 5x-10x more frequently than CDs in slim cases or sleeves where the artist/album name, and sometimes, the CD itself can't be seen hiding on the shelf squeezed between the CDs in jewel cases. Truth..."
View Full ArticlePosted: Nov 25, 2014
Category: Technology
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**Guest post written by Dae Bogan of Dae Bogan Music.
Over the last six years, the SF MusicTech Summit has become a staple platform for the convergence of music, technology, and entrepreneurship in San Francisco. The summit has attracted attendees from around the world who’ve looked to SFMT as a place to learn, network, and get inspired. Here’s my list of 5 startups that every touring indie artist should know... View Full Article
Posted: Nov 4, 2014
Category: Marketing
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**Guest post written by Brandon Seymour, musician, SEO analyst, web designer, and social media marketer.
"I know - I'm not the first genius to point out that the music industry is dead. I'm also not the first person to point out that artists have been complaining about this for a very long time. I just can't help but wonder if maybe - just maybe - the music industry needed to die..."
View Full ArticlePosted: Jul 28, 2014
Category: Promotion
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**Guest post written by Erica Sinkovic, CD Baby's Web Product Manager and general music enthusiast, as featured in the DIY Musician Blog.
"Whether you’re an independent artist or signed to an independent label, you’re sure to have a lot on your plate already. Between booking shows, debating merch, planning your next big marketing move, juggling social media-insanity, oh yeah, and writing new material, the last thing you want to add to your plate is a radio campaign...I’m here to tell you: don’t abandon radio."
View Full ArticlePosted: Jun 9, 2014
Category: Promotion
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**Guest post written by Patrick Hertz of Tinderbox Music. This article originally appeared on the Sonicbids Blog.
"College radio is a unique mix of non-commercial stations that range from small-watt student-run operations to huge, vastly influential public and/or community stations. This spectrum allows for most any independent artist to find terrestrial radio airplay – that is, of course, if the music is good..." View Full Article
Posted: Sep 9, 2013
Category: The Musician Business
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**Guest post by Stephen Wrench of Musik and Film as featured in their blog.
If you want to get a hit in the US, you will have to play the game. Meaning - you better have some very deep pockets to play in this high stakes game. You will need to hire a team of promoters to maneuver your song into the charts. This team will need to be in a position to grease the airplay wheels to get your song played. Call it payola, call it big business, call it what you want. But the bottom line is -- unless you have a million dollars to drop into your single you are not going to get a hit record in the US.
View Full ArticlePosted: Aug 20, 2013
Category: The Musician Business
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**Guest post by Stephen Wrench of Musik and Film as featured in their blog.
The sooner that indie artists realize that they are on their own in this world of 360 deals and pay-to-play radio, the better off they will be. There will be no major label knocking on your door offering riches and fame just because you’re good. If you are good, you better be very smart and be savvy in business and the art of promotion if you want to succeed in the new world of being an independent artist.
View Full ArticlePosted: May 15, 2013
Category: Renman Music & Business
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Dale Connone has got to be one of the most well-traveled radio promoters in the business today. If you can think of a record label, he's probably worked there. But, after putting in more than his due diligence, Dale decided to split off to do his own thing. He wanted to build a radio promotion department that record labels have and make it into an actual independently run company. So he did just that with in2une Music, which has brought him such success that he still pretty much does radio promo for all the labels (if you take a look at his clients). One of our members, I am Demure, called in to ask Dale about radio promotion for indie artists, and he gives his thoughts on how to find the right promoters and what to look for here!
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