Posted: Jun 10, 2025

Category: Promotion

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**Guest post written by Yona Marie, originally featured in her blog.

 

"In the fast-evolving music industry, some promotional tactics that were once effective have become outdated or less impactful. Here are some music promotion strategies that may no longer work as well as they used to..."

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Posted: Apr 8, 2025

Category: Promotion

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**Guest post written by Cyber PR, originally featured on the Cyber PR Blog.

 

"If you read my blog regularly, you know I have been focusing a lot lately on Micro-Networking and my theory that execution is critical if you want to cause a tangible shift in your career as an artist. This leads me to a social site you may not have considered for your music career: LinkedIn. You probably already use it for your day job, freelance work, or other non-music activities. LinkedIn is a gold mine when it comes to networking, especially within industries. But if you’re new to LinkedIn, how can you set yourself up and optimize for networking there?" View Full Article

Posted: Nov 15, 2023

Category: Technology

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**Guest post originally featured in the PlaylistSupply Blog.

 

"In today’s digital age, technology continues to revolutionize the way we approach various industries, including music marketing. One of the most exciting advancements in this realm is the integration of artificial intelligence (AI) into music promotion strategies. When it comes to playlist marketing, AI can be a game-changer, providing valuable insights and automating certain tasks to maximize your outreach and increase reception. In this article, we’ll explore the powerful combination of PlaylistSupply and ChatGPT, two AI-driven tools that can supercharge your music marketing efforts."

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Posted: Jan 3, 2022

Category: Sponsorship

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**Guest post written by Yona Marie, originally featured in her blog.

 

"All types of companies sponsor musicians and creators. The trick is, not many of the companies will showcase that fact and will either reach out to you directly, or you will have to reach out to them directly. The best types of companies to sponsor your music are the companies that you genuinely enjoy and feel a connection to, and companies that are large enough to have a big budget for risks like sponsorships."

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Posted: Dec 19, 2016

Category: Social Media

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**Guest post written by Ari Herstand, the author of How To Make It in the New Music Business. It originally appeared on Ari's Take.

 

"I get it. It’s so annoying every time a new social site pops up or updates their platform and then you have to completely relearn it (or start to lean in). The DIY world was a hell of a lot simpler when there was just one social network that mattered: Myspace. But those years are behind us. Let me help you make some sense of this all before we dig into it..."

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Posted: Nov 14, 2016

Category: Marketing

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**Guest post written by Joshua Powell, singer-songwriter, DIY musician, and frontman for Joshua Powell and the Great Train Robbery, as featured in his blog Fearsome Folk.

 

"When Tom (Myspace) and the gang fell behind in the social race, Facebook successfully jockeyed for the top social spot, but was slow to adapt to the segment of music marketing that their predecessor had cornered so adroitly. It never felt as personal. Third party plugin apps confused us. And even though Myspace was on its last legs back in ’09, it feels like Facebook still hasn’t caught up. Certain bands are more active on Twitter or Instagram, or else funnel the bulk of their resources into apps, email campaigns, or good old-fashioned websites. Bands’ pages can be tough to find, navigate, or engage. But for all its problems, we’re stuck with the ‘book' for the foreseeable future—for better or worse."

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Posted: Oct 3, 2016

Category: Online Presence

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**Guest post written by Melanie Kealey of Bandzoogle.com.

 

"What is key to a great music website? An engaging, easy to scan, music page, with lots of songs to listen to. It should reflect who you are as a musician, and offer lots of options for your listeners in an organized way."

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Posted: May 18, 2015

Category: Social Media

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**Guest post written by Melinda Lewis of ScatterRadio.

 

"The evolution from simply surfing the internet on a computer to consuming content on mobile phones has put a growing emphasis on social media. And, the pressure to be “good” at social media has never been stronger...Your audience may be inundated with the same messages from different people and the quest to stand out oftentimes seems like an uphill battle. Instead of focusing on the quantity, cultivate quality..."

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