Posted: Jun 30, 2015

Category: Social Media

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**Guest post written by Frederic Sahyouni of SplashFlood, a mobile app that rewards musicians for their talent.

"So you started a new band or a new solo music project and, as you absolutely must, you want to set up your online presence on all the typical social media platforms available...Here is a list of things you should and should not do in order to kickstart your social media presence on Twitter..."

Posted: Apr 7, 2015

Category: Social Media

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**Guest post written by Andrew Jones of Checkered Owl Media.

"FB events [are great. They] get you all the details and can be a perfect way to get show info; HOWEVER, there is one kind of invite that becomes REALLY tiresome: Invites to shows that are nowhere near me..."

Posted: Feb 23, 2015

Category: Sponsorship

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**Guest post written by Anelka Argiro, VP of Brand Partnerships for Wind Up Records.

A good song just isn't enough [to break through the clutter] these days...Enter your new best friend -- brand partnerships.

Posted: Feb 17, 2015

Category: Promotion

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**Guest post written by Joy Ike, creator of Grassrootsy.com and Independent Musician, as featured on Grassrootsy.com.

"QUESTION: My name is Jefrey, writing from NYC...Just wanted to ask a quick question - do you consistently see results with the direct to fan marketing with getting emails-for-mp3’s via a squeeze page?"

Posted: Jan 26, 2015

Category: Promotion

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**Guest post written by Phil Johnson, as featured in his blog, Big Whiz Bang!

"Over the course of a month or so, I tried a ton of promotion techniques. And with this post I want to give you a huge checklist of stuff you can do to promote your own gigs. Some of them worked for me, some didn’t. We’ll get into the hows and whys of each..."

Posted: Jan 6, 2015

Category: Advanced Ticketing

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**Guest post written by Joy Ike, creator of Grassrootsy.com and Independent Musician, as featured on Grassrootsy.com.

"Oftentimes people don’t understand the importance of pre-sales...But pre-sales are important because they help you the artist gauge how well your promo is going, help the venue determine how busy the night is and how many employees they need to staff the room, and help both you and the venue determine if it will be a well-attended, successful show. Here are some tips for encouraging pre-sales and making sure your show is a success even before it even happens..."

Posted: Dec 22, 2014

Category: Promotion

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**Guest post written by Wade Sutton of Rocket to the Stars.

"It is no secret that creating and adding to a list of e-mail subscribers is one of the most important marketing tools for singers and bands. It is also one of the most difficult and frustrating tasks to undertake..."

Posted: Dec 15, 2014

Category: Promotion

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**Guest post written by Matt Jones, a full-time singer-songwriter and solo artist, as featured on Pyragraph.

"I’m not sure what your goals are as a musician/artist/songwriter. Many of the people who have relocated to Nashville do so from a desire to be around the best creative people, and to have a much better chance for their music to be noticed on a larger scale. I think most of us have a similar desire..."

Posted: Dec 1, 2014

Category: Promotion

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**Guest post written by Yannick Illunga of The Jazz Spotlight, as featured on The Jazz Spotlight.

"...it is time to promote your gigs...You have to ask yourself this first: How am I going to promote my gigs? The answer is simple: be memorable!..."

Posted: Nov 10, 2014

Category: Show Booking

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**Guest post written by Joshua Powell, singer-songwriter, DIY musician, and frontman for Joshua Powell and the Great Train Robbery, as featured in his blog Fearsome Folk.

"Your bobber just exploded and somebody took the bait. Now it’s time to let out on the line. One of those thirty-four venues replied to your excellently crafted pitch email and now you’re in negotiations to set the stage for your impending show. But the thread of your line is steadily unspooling, and sure, your cast was masterful, but there are other things to which we must attend. We’ll do that here—in the follow-up..."

Posted: Oct 20, 2014

Category: Online Presence

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**Guest post written by Randy Young from the Ottawa based rock band Cherry Suede.

"Using storylines to create context for your content boosts its relevance to your audience. The result? More fans, sales, and profits!"

Posted: Sep 22, 2014

Category: Promotion

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**Guest post written by Randy Young from the Ottawa based rock band Cherry Suede.

"As musicians, we tend to think we can do it all. We’re independent artists. We’ve got our music, our talent, our fans—and nothing else matters. Well, at least that’s how it works in theory. The reality is we need help, and lots of it. I don’t care how good you are—there is simply not enough time to do everything and still be a master at your craft, which is the music itself. You need tools and you need to outsource. You need to learn how to run your band like a business, and being resistant to this fact is the fastest way to kill off whatever income—and independence—you have left."

Posted: Sep 15, 2014

Category: Promotion

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**Guest post written by Ari Herstand. It originally appeared on Ari's Take.

Posted: Jul 14, 2014

Category: Promotion

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**Guest post written by Joy Ike, creator of Grassrootsy.com and Independent Musician, as featured on Grassrootsy.com.

"...the question you’re asking is: “How do I get write-ups when nobody knows who I am?” Well I’d like to pose 4 different answers to your question..."

Posted: Jul 7, 2014

Category: Live Performance

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**Guest post written by Wade Sutton of Rocket to the Stars.

"Saxophonist Dave Goldberg has been getting a lot of attention lately for an open letter he wrote to operators of venues that host live music. The letter was Goldberg's way of sounding off against venues not paying artists as much money as they feel they deserve. The text, while not hostile in nature, was extremely misguided and managed to ignite another round of firestorms by similarly misguided artists. It was missing a lot of important information concerning why the music scene is the way it is right now and really offered little in the way of how to improve it other than to say venues should simply pay bands more money..."

Posted: Jun 30, 2014

Category: Promotion

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**Guest post written by Alan VanToai of SimpleCrew - the mobile app for street teams. This article originally appeared on the SimpleCrew Blog.

"Street teams are a powerful force for independent artists - they’re a win-win all around. You get to engage your fans, give them a chance to get closer to you and “in on the fun”, and you get to spread the word about your shows." Read on for ways that you can use online and offline technics to power your team...

Posted: Apr 28, 2014

Category: Promotion

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**Guest post written by Carlos Castillo of Schwilly Family Musicians - music marketing strategist, web designer, live performance recordist, international road-tripper, lap steel player, and Captain of the Schwilly Family.

"The truth of the matter is that if you want to take a proactive approach to getting attention for your music, you have to think about that kind of stuff [your story]. Whether you are looking for some press or simply to connect on a deeper level with your fans, your story matters. That’s right. Not only do you have to write and record the songs, but you also have to tell an engaging story..."

Posted: Dec 10, 2013

Category: Fans

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**Guest post written by Dae Bogan, Music Industry Insider For The Indie Artist, of Dae Bogan Music.

"There’s something I want to share with you. You may not know this–or you might have forgotten–but your friends are not your fans. Shocking? Let me explain.."

Posted: Oct 28, 2013

Category: The Musician Business

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**Guest post written by Brian Penick, author of Musicians' Desk Reference and Touring Musician, as featured on Billboard.com.

1. Reality Check! (Setting Milestones + Goals) 2. Proper Merch Mentality 3. Take Care Of Yourself First - Initial Self-Servicing...

Posted: Oct 17, 2013

Category: Renman Music & Business

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There isn't a bigger problem in today's business than getting your music heard. There are hundreds of thousands of releases and different places to host music like YouTube, iTunes, Spotify, traditional radio, and Pandora to name a few, so how are you going to get people to discover your music? Getting a publicist is a great start. But like most things, you can't just hire a person and expect it to be successful. You need to present your music and band with a story. Something with a catch and creative angle to promote. In this clip, publicist Lesley Zimmerman talks about what you need to do to get yourself above the other artists you compete with and how to do it.

Posted: Sep 3, 2013

Category: Facebook

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**Guest post written by Chris Lee of The Shakers, a melodic high energy Rock act from Los Angeles, CA. 

"I would like to go on record and state that, with every fiber of my being, I vehemently HATE social networking. I hate it. I hated Myspace. I hate Facebook. I hate Google+. I hate Tumblr. I hate Twitter. I hate Pintrest. I hate Instagram. And god help your mortal soul if you so much as THINK about sending me something on frikkin LinkedIn. Unfortunately for myself, and hard working musicians everywhere, the fantasy of being discovered over night came and went with my TMNT feetie pajamas as did almost the entirety of what I once (thought I) knew of the music industry."

Posted: Aug 21, 2013

Category: Renman Music & Business

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It's easy to understand that there wouldn't be a music industry without music, but sometimes we forget that the creation process is only the beginning. Once created, a major part of the battle is having the right people, plan, timeline, and creative ideas to get your music to an audience. In this clip Pat Magnarella, manager of Green Day, talks about marketing an album a year and a half before release and some of the pieces he used in the campaign.

Posted: Jun 24, 2013

Category: Live Performance

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**Guest Post by Julian Weisser.

"Sure, you could probably play at least one show a week in your hometown, but that’s no good for you because at best you’ll be playing to the same people, and at worst you’ll be playing to no one at all. For the fans it’s just as bad because they’ll hear the same music over and over and it will change from an exciting night that they’ve waited a month for into exactly what they just saw a week ago."

Posted: Jun 10, 2013

Category: The Musician Business

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**Guest post written by Ari Herstand, a DIY singer-songwriter from Los Angeles, CA with 500+ shows under his belt, as featured in his blog "Ari's Take". 

"The most popular "myth" to debunk these days by talking heads in the biz is that it's not about who you know. Everyone will say "just be great - you don't need connections!" Bull...Most of the opportunities that musicians get aren't because they are undeniably great. It is because they are nice guys and gals who people like to be around."

Posted: May 27, 2013

Category: Promotion

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**Guest Post from Bandzoogle.com.

"Having an email newsletter might sound a little old school, but the reality is that it’s still proving to be the best way to keep in touch with your fans over the long term. So when it comes to fan engagement, having a newsletter should be high on your priority list of tools to use."