IOTM Blog
Posted: Aug 9, 2022
Category: Tips & Tricks
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**Guest post written by Logan Crowell, Founder & President of HOME, Helping Our Music Evolve.
"Put yourself in their shoes for a moment. Imagine that your job and your next promotion rides on finding that one in a million song or artist that is going to take the world by storm. IT MAKES SENSE THAT EXECUTIVES AND A&R REPS RELY MORE ON DATA ANALYTICS THAN THEY DO ON THEIR EARS. They can find artists and songs based on the reactions from a huge ‘test group’ like TikTok, which gives them more objective confidence in their decision making than their own ears can. STILL...DON’T UNDERESTIMATE THE POWER OF THE PITCH."
View Full ArticlePosted: Jul 12, 2022
Category: The Musician Business
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**Guest post written by David Andrew Wiebe, founder & CEO at The Music Entrepreneur HQ.
"So, normally I talk about frameworks for success, just like in the last episode of The New Music Industry Podcast. This episode is going to be a little different. What follows is a framework for failure. Now, this might seem a little strange, but by the end of it, I think you will begin to see how powerful an exercise it can be...Let’s get into this."
Posted: Jun 15, 2022
Category: The Musician Business
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**Guest post written by David Andrew Wiebe, founder & CEO at The Music Entrepreneur HQ.
"Have you ever sat down to work out all the ways you could possibly make money with music? I have, and I was surprised at the sheer number of ways I came up with. If you’re new to the music business, then it’s not your fault that you don’t know all the secrets yet. So, in this guide we cover a variety of ways musicians make money."
Posted: Oct 19, 2020
Category: Career Goals
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**Guest post written by David Andrew Wiebe, founder & CEO at The Music Entrepreneur HQ.
"...your success is less contingent on what you do, which only accounts for 20% of the results you achieve, and is more contingent on how you think, which accounts for 80% of the results you get. Regardless of whether you buy into this notion, I think you’ll agree that your mindset will play a critical role in your longevity and ultimate success as a creative entrepreneur..."
Posted: Feb 18, 2020
Category: The Musician Business
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**Guest post written by Carlos Castillo of Schwilly Family Musicians - music marketing strategist, web designer, live performance recordist, international road-tripper, lap steel player, and Captain of the Schwilly Family.
"Things I DO KNOW are: Music and Business. I studied them separately and built a BRAND NEW bridge between them. And that bridge is a LOT easier to cross when you don't have a herd of greedy trolls weighing you down..." View Full Article
Posted: Jan 6, 2020
Category: The Musician Business
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**Guest post by Fang from Lords of the Trident, the most METAL band on earth!
"Episode 15 of Words of Fang featuring John McLucas, discusses some of the positive aspects of being in a band."
View Full ArticlePosted: Apr 8, 2019
Category: The Musician Business
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**Guest post written by Matt Star as featured on The Music Entrepreneur HQ.
"Have you ever thought of yourself as the owner of a corporation? Guess what… you are. If you’re a working musician, a session or touring player, your company is called YOU, Inc...Knowing what you have to offer and what it is worth is the first step to creating a sustainable career..."
View Full ArticlePosted: Jan 7, 2019
Category: Marketing
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**Guest post written by Cassie Phillips as featured on The Music Entrepreneur HQ.
"No matter how talented you are, or how much effort you put into your music, getting exposure for your art can be a challenge...To effectively promote your music, you will need to develop your marketing skills. Marketing will allow you to raise awareness for your brand and be better connected to your target market."
Posted: Oct 22, 2018
Category: The Musician Business
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**Guest post written by Cloe Matheson as featured on The Music Entrepreneur HQ.
"Are you an aspiring musical artist looking to increase your bandwidth with listening audiences?...Thinking like an entrepreneur means realizing that when you combine your talents with those of an artist or musical act who are perhaps more established, you’ll expedite your own songwriting, music production, and promotional success."
View Full ArticlePosted: Aug 6, 2018
Category: Live Performance
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**Guest post written by David Andrew Wiebe, founder & CEO at The Music Entrepreneur HQ.
"One of the things I’ve learned after performing live for seven years is that just about any place of business can be a live venue. It doesn’t have to be a club, a bar, a pub, a lounge or a coffeehouse. It can be a clothing store or an office or a mall. It can even be a house!
Posted: Jul 2, 2018
Category: Online Presence
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**Guest post written by Josh Wardini, Editorial Contributor and Community Manager at websitebuilder.org, originally featured on The Music Entrepreneur HQ.
"Today we’re going to talk about increasing your music website’s conversion rates. And by this, we mean making on-site changes that will give you more results, even if the same number of people visit your site. We’ll also be looking at an example of how conversion rates work, and why increasing them could mean a much more profitable music career for you. So without dragging out the intro, let’s get to the good stuff."
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