Posted: Mar 31, 2014
Category: Online Presence
**Guest post written by Brandon Swift, musician and creator of Yovigo.com.
When marketing a band online, a musician should create a website that lets the band accept countless payment methods, establish numerous pages on the social media networks, encourage people to write positive reviews about the group and consistently post ads for the band in local directories. So how do you do this?...View Full Article
Posted: Mar 24, 2014
Category: Online Presence
**Guest post written by Brandon Seymour, musician, SEO analyst, web designer, and social media marketer.
Independent bands and musicians in particular stand to gain a great deal of exposure if they put the time and effort into creating quality, engaging videos and marketing themselves on popular video platforms like YouTube, Vimeo and others of the like...Plain and simple, videos work. It's just a matter of figuring out how they can work for you...View Full Article
Posted: Sep 3, 2013
**Guest post written by Chris Lee of The Shakers, a melodic high energy Rock act from Los Angeles, CA.
"I would like to go on record and state that, with every fiber of my being, I vehemently HATE social networking. I hate it. I hated Myspace. I hate Facebook. I hate Google+. I hate Tumblr. I hate Twitter. I hate Pintrest. I hate Instagram. And god help your mortal soul if you so much as THINK about sending me something on frikkin LinkedIn. Unfortunately for myself, and hard working musicians everywhere, the fantasy of being discovered over night came and went with my TMNT feetie pajamas as did almost the entirety of what I once (thought I) knew of the music industry."View Full Article
Posted: Jul 8, 2013
**Guest post written by Ari Herstand, a DIY singer-songwriter from Los Angeles, CA with 500+ shows under his belt, as featured in his blog "Ari's Take".
"A manager's biggest asset is not being you. A manager talking his band up will get a much better response than the singer talking his band up. Even if the manager is the lead singer's brother (Imagine Dragons)...You need to be kicking ass on your own BEFORE any manager will want to represent you."View Full Article
Posted: May 6, 2013
Word of mouth is as important today as it has ever been, plus now it’s got the engine of online social media behind it. People are more connected than ever and music fans, as you know, love to spread the word about their favorite music and bands. Fans also enjoy being a part of the discovery process and the more you enable them, the more effective their promotions can be. After you win them over with your awesome music, it is key to engage your fans regularly and show them that you really appreciate their support.View Full Article
Posted: Feb 12, 2013
**Guest post written by Chris "Seth" Jackson, a bass guitarist and composer, and founder of HowToRunABand.com.
Twitter for Musicians is a 30 day guide to kick ass and take names using Twitter for your band.View Full Article
Posted: Jan 26, 2013
Social media sites are great places to spread the word about your music, interact with your fans, and promote your tours and recordings. But what do you do when you're ready to move beyond your friends, family, friends of friends, and real life acquaintances? Facebook Advertising can be an effective and inexpensive way to help you expand your social network, but it needs to be done the right way to truly be effective.View Full Article
Posted: Jan 2, 2013
Hitting the road and playing directly in front of your fans is one of the best ways to spread the word about your music, and is one of the most exciting aspects of the music business for many artists. Of course, it can also be downright expensive. The tour budget has to include transportation, lodging, food, and promotion. But a tour on a budget doesn't have to mean sleeping in the van or sneaking ten people into a two person room. At the same time, if you want to maximize the amount of money with which you arrive home, don’t just plan on staying in a hotel every night. Check out the following tips for low cost lodging options...View Full Article
Posted: Dec 11, 2012
You sold the talent buyer, booked the gig, and are fine tuning the perfect set to blow the minds of a packed house full of soon to be die-hard fans. The last thing you want is to play your hearts out to a half empty room. Sure, the venue marketers will promote the show and do their best to fill the space, but don't just sit back and hope the space is filled with warm bodies...get out there and make it happen!View Full Article