Posted: Oct 14, 2025

Category: Promotion

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**Guest post written by Cyber PR, originally featured on the Cyber PR Blog.

 

"I run a music publicity and marketing firm, which means I frequently discuss release plans. Many of you have recorded full albums...And I get it. Albums are sacred. They’re art forms, not content drops...If you’re releasing a full album, you need to know that long-form media coverage — those thoughtful, in-depth reviews of your entire record — are very, very hard to come by today. This doesn’t mean you shouldn’t present full albums... It just means that this part of your release journey — the press part — probably won’t look like it did ten or even five years ago. This post explains why no one is reviewing your album anymore — and what to focus on instead." View Full Article

Posted: Aug 12, 2025

Category: Marketing

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**Guest post written by Scott Helmer, a touring singer-songwriter whose music blends rock and pop with heartfelt storytelling and powerful vocals. He has opened for Heart, Eddie Money, 3 Doors Down, Jeff Bridges, and Eric Burdon & The Animals. A Guinness World Records title holder, he has performed over 1,000 shows and helped raise millions for good causes.

 

"I’ve removed all of my music from Spotify, Apple Music, Amazon, and every other major streaming platform. I’ve also deleted my YouTube channel and all social media accounts. No more chasing algorithms. No more playing a rigged game where real artists are buried by bots and manufactured content. No more relying on tech giants to reach people who already want to hear from me. From now on, everything I create—music, videos, tour dates, photos, and merch—lives only at my website. I’ve gone 100 percent direct-to-fan."

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Posted: Feb 11, 2025

Category: The Musician Business

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**Guest post by Eric Todd, Founder/CEO of iProdigy, a Grammy-winning artist development and funding platform for artists at every career stage.

 

"With the dominance of streaming platforms like Spotify offering unprecedented competition and dismally low payouts, independent artists are finding it nearly impossible to earn a sustainable living solely from streaming revenue...The reality is that success in the music business no longer revolves around simply getting placed on playlists or racking up streams. Instead, artists must cultivate dedicated fan bases and build direct-to-fan (D2F) communities that they can monetize outside the constraints of digital service providers (DSPs)..."

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Posted: May 11, 2015

Category: Promotion

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**Guest post written by Hugh Mcintyre via the DIY Musician Blog, originally posted on the SonicBids Blog.

 

"These days, everybody’s email inboxes are fuller than ever, and people are becoming more and more selective about what newsletters they sign up for. Here are six tips that could help you..."

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Posted: Feb 17, 2015

Category: Promotion

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**Guest post written by Joy Ike, creator of Grassrootsy.com and Independent Musician, as featured on Grassrootsy.com.

 

"QUESTION: My name is Jefrey, writing from NYC...Just wanted to ask a quick question - do you consistently see results with the direct to fan marketing with getting emails-for-mp3’s via a squeeze page?"

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Posted: Dec 22, 2014

Category: Promotion

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**Guest post written by Wade Sutton of Rocket to the Stars.

 

"It is no secret that creating and adding to a list of e-mail subscribers is one of the most important marketing tools for singers and bands. It is also one of the most difficult and frustrating tasks to undertake..."

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Posted: Dec 9, 2014

Category: Online Presence

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**Guest Post from David Dufresne, from Bandzoogle.com.

 

"The Internet is a big and scary place. When you're a musician and your focus is to practice, write and perform, figuring out where to spend the little time and money you have left for an "online strategy" can be confusing. Many bands we've met tell us that they see it as a real challenge. Here are some reasons why I think [owning your own .COM] is necessary..."

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