IOTM Blog
Posted: Apr 4, 2023
Category: Technology
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**Guest post written by Jeff Robbins, a long-time songwriter, producer, and musician who fronted the band Orbit and toured with Lollapalooza back in the 90’s. He started Lullabot, a web development company whose client list includes NBC, The Grammys, MTV, Sony Music, and Tesla Motors. He is also the founder of Spaceage, the company behind Visibox.
"Since the days of Pink Floyd’s animated concert visuals from “The Wall”, we’ve come to expect shows at our local arena or amphitheater to rattle our eyeballs as well as our ears...But most of us are still playing smaller theaters, clubs, and cafes. We don’t have a lighting person, much less someone to set up and run visuals while we perform. Maybe you’re a bedroom beat maker who performs with backing tracks. Maybe you’re an aspiring Taylor Swift. Or maybe you’ve got a Kiss cover band looking to add some fire-marshal-safe pyrotechnics to your show. It would take a lot of expensive production and equipment to elevate our performances, right? Wrong!"
View Full ArticlePosted: Jul 5, 2022
Category: Technology
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**Guest post written by Brad Johnson, a musician and producer from Southern California. When he isn’t spending time with his wife and kids at the beach, he is helping songwriters and musicians at Song Production Pros.
"We live in the age of singles and playlists, and the more music you release, the better your chances of getting discovered. With tools at our fingertips to self-publish, self-promote, and stay connected to our fans, most musicians' most significant challenge is staying creative and finishing projects. This is where Artificial Intelligence (AI) can come in to help. AI is still in its early stages for creative applications. However, there are several innovative products to leverage AI and help you break through creative barriers and make more music quickly..."
View Full ArticlePosted: Jan 31, 2022
Category: The Musician Business
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**Guest post by Eric Todd of YFM, The Big Break Solution.
"Once upon a time, back in the 80’s the world was chock full of record labels, both major and indie, limited to a single one-way street to success. It wasn’t good, it wasn’t bad, it just was what it was...No one could imagine that we’d be living in the Bizarro World in 2022 (on so many levels), where the exact opposite is true. Today, only a few big labels exist, but there is now a multi-lane superhighway to find success, by whatever success means to the artist. It’s not good, it’s not bad, it just is what it is."
View Full ArticlePosted: Jan 10, 2022
Category: Technology
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**Guest post written by Bear of MusicRiser.com.
"A cryptocurrency is a form of digital currency that is designed to work as a medium of exchange. The crypto coins use blockchain technology for transactions, an open-source, decentralized, public ledger that records transactions on the network...I bet you all heard about Bitcoin or crypto until now, and lately, a new concept has been raised, and it's called NFT."
Posted: Dec 7, 2020
Category: The Musician Business
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**Guest post written by Gideon Waxman, a London based drummer & music educator.
"Although now the music industry operates differently, it doesn't mean there aren't opportunities hiding in the economic shadows. It's exciting that we live in an era where very little stands in the way of passionate artists from achieving their goals. If you're looking to start a new music project, the great news is that the barriers to entry are virtually non-existent. However, it is crucial to demonstrate financial sensibility when starting a new project so that you can continue to build your project sustainably. In this article, I'll share what's required when creating a DIY music project without breaking the bank."
View Full ArticlePosted: Sep 14, 2020
Category: The Musician Business
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**Guest post written by Scott Aumann, originally featured on The Legit Musician blog.
"Let’s face it, we all want to have a professional studio in our backyard filled with all the best gear. This is not possible for even the most successful musicians out there. For the indie musician, this dream is even farther off than we can imagine. That shouldn’t stop you from creating music, however. You need to think of ways to use the stuff you already have around you to create the music you love."
View Full ArticlePosted: Sep 8, 2020
Category: Technology
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**Guest post written by Adam Mezzatesta of Bands For Hire.
"Whatever your current situation, at some point in the future you might find the day to day running of your band will start to take its toll. Whether you’re an independent musician, touring band or function band, life can get busy, so it’s a good idea to get things in order right now...Check out these awesome free tools and get one step closer to organizational heaven."
View Full ArticlePosted: Jul 27, 2020
Category: The Musician Business
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**Guest post written by Gideon Waxman, a London based drummer & music educator.
"There are times in life when we are forced to adapt in order to survive. This is one of those times, and it’s why we as musicians need to become flexible in order to achieve financial security—I also want to give you some advice as to how to start becoming more self-reliant..."
View Full ArticlePosted: May 20, 2019
Category: Fundraising
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**Guest post written by Dave Cool, Director of Artist & Industry Outreach at Bandzoogle, originally featured on Hypebot.com.
"The demise of PledgeMusic and the hundreds of musicians left in its wake are a sadly familiar story for music industry veteran Dave Cool of Bandzoogle. "The company takes on millions in investment to support rapid growth," writes Cool. "Flashy headlines ensue." But when things fall apart, too often it's the unsuspecting musicians that suffer."
View Full ArticlePosted: Sep 5, 2017
Category: The Musician Business
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**Guest post written by Carlos Castillo of Schwilly Family Musicians - music marketing strategist, web designer, live performance recordist, international road-tripper, lap steel player, and Captain of the Schwilly Family.
"Over in our Facebook Group I was asking about what excuses people are allowing to hold them back. As it turns out I've had a LOT of the same excuses hold me back over the years. So I reckon it would be useful for you to know how I put them behind me. Interested? Here we go!"
View Full ArticlePosted: Nov 25, 2014
Category: Technology
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**Guest post written by Dae Bogan of Dae Bogan Music.
Over the last six years, the SF MusicTech Summit has become a staple platform for the convergence of music, technology, and entrepreneurship in San Francisco. The summit has attracted attendees from around the world who’ve looked to SFMT as a place to learn, network, and get inspired. Here’s my list of 5 startups that every touring indie artist should know... View Full Article