Posted: Feb 2, 2015

Category: Promotion

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**Guest post written by Phil Johnson, as featured in his blog, Big Whiz Bang!

This is the continuation of last week's post "33 Gig Promotion Strategies (And Which Ones Actually Work!) - Part 1", but rather than focusing on Offline Promotion, Phil talks about his online promotional efforts and their successes/failures.

Posted: Jan 26, 2015

Category: Promotion

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**Guest post written by Phil Johnson, as featured in his blog, Big Whiz Bang!

"Over the course of a month or so, I tried a ton of promotion techniques. And with this post I want to give you a huge checklist of stuff you can do to promote your own gigs. Some of them worked for me, some didn’t. We’ll get into the hows and whys of each..."

Posted: Dec 22, 2014

Category: Promotion

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**Guest post written by Wade Sutton of Rocket to the Stars.

"It is no secret that creating and adding to a list of e-mail subscribers is one of the most important marketing tools for singers and bands. It is also one of the most difficult and frustrating tasks to undertake..."

Posted: Dec 15, 2014

Category: Promotion

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**Guest post written by Matt Jones, a full-time singer-songwriter and solo artist, as featured on Pyragraph.

"I’m not sure what your goals are as a musician/artist/songwriter. Many of the people who have relocated to Nashville do so from a desire to be around the best creative people, and to have a much better chance for their music to be noticed on a larger scale. I think most of us have a similar desire..."

Posted: Dec 1, 2014

Category: Promotion

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**Guest post written by Yannick Illunga of The Jazz Spotlight, as featured on The Jazz Spotlight.

"...it is time to promote your gigs...You have to ask yourself this first: How am I going to promote my gigs? The answer is simple: be memorable!..."

Posted: Sep 22, 2014

Category: Promotion

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**Guest post written by Randy Young from the Ottawa based rock band Cherry Suede.

"As musicians, we tend to think we can do it all. We’re independent artists. We’ve got our music, our talent, our fans—and nothing else matters. Well, at least that’s how it works in theory. The reality is we need help, and lots of it. I don’t care how good you are—there is simply not enough time to do everything and still be a master at your craft, which is the music itself. You need tools and you need to outsource. You need to learn how to run your band like a business, and being resistant to this fact is the fastest way to kill off whatever income—and independence—you have left."

Posted: Sep 15, 2014

Category: Promotion

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**Guest post written by Ari Herstand. It originally appeared on Ari's Take.

Posted: Sep 8, 2014

Category: Promotion

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**Guest post written by Ari Herstand. It originally appeared on Ari's Take and in Digital Music News.

Posted: Aug 25, 2014

Category: Promotion

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**Guest post written by Jorge Brea, Owner & Managing Director of Symphonic Distribution.

"By now it’s apparent that there is a ton of music out there – over-saturation is a term you may hear often these days. For anyone getting involved with the music industry, there is always a need for more exposure and promotion. If an artist or a record label has it, they will sell better, simple as that...Here are 7 quick tips that you can apply to increase your exposure and potential..."

Posted: Jul 28, 2014

Category: Promotion

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**Guest post written by Erica Sinkovic, CD Baby's Web Product Manager and general music enthusiast, as featured in the DIY Musician Blog.

"Whether you’re an independent artist or signed to an independent label, you’re sure to have a lot on your plate already. Between booking shows, debating merch, planning your next big marketing move, juggling social media-insanity, oh yeah, and writing new material, the last thing you want to add to your plate is a radio campaign...I’m here to tell you: don’t abandon radio."

Posted: Jul 14, 2014

Category: Promotion

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**Guest post written by Joy Ike, creator of Grassrootsy.com and Independent Musician, as featured on Grassrootsy.com.

"...the question you’re asking is: “How do I get write-ups when nobody knows who I am?” Well I’d like to pose 4 different answers to your question..."

Posted: Jun 30, 2014

Category: Promotion

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**Guest post written by Alan VanToai of SimpleCrew - the mobile app for street teams. This article originally appeared on the SimpleCrew Blog.

"Street teams are a powerful force for independent artists - they’re a win-win all around. You get to engage your fans, give them a chance to get closer to you and “in on the fun”, and you get to spread the word about your shows." Read on for ways that you can use online and offline technics to power your team...

Posted: Jun 9, 2014

Category: Promotion

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**Guest post written by Patrick Hertz of Tinderbox Music. This article originally appeared on the Sonicbids Blog.

Posted: Apr 28, 2014

Category: Promotion

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**Guest post written by Carlos Castillo of Schwilly Family Musicians - music marketing strategist, web designer, live performance recordist, international road-tripper, lap steel player, and Captain of the Schwilly Family.

"The truth of the matter is that if you want to take a proactive approach to getting attention for your music, you have to think about that kind of stuff [your story]. Whether you are looking for some press or simply to connect on a deeper level with your fans, your story matters. That’s right. Not only do you have to write and record the songs, but you also have to tell an engaging story..."

Posted: Aug 5, 2013

Category: Promotion

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**Guest post by Mike Vial as featured in his blog. 

"The fact that it’s free or crowdfunded shouldn’t be the story; those are footnotes to the actual story, a story about the music."

Posted: Jul 29, 2013

Category: Promotion

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**Guest post by Bryan Farrish Radio Promotion as featured in their Song/Album Promotion Articles/Advice/Content. 

"It works like this: Radio stations are paid based upon their ratings (the number of listeners they have.) If a record label exposes an artist to many potential fans by way of performances, posters, TV, articles, or film, and these fans then want to hear that artist's song, they will have to tune in to the radio station that plays it. This means that this radio station is going to get all these new listeners, and thus is going to have higher ratings. But new acts can't do any of this for a station, and the station knows this."

Posted: May 27, 2013

Category: Promotion

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**Guest Post from Bandzoogle.com.

"Having an email newsletter might sound a little old school, but the reality is that it’s still proving to be the best way to keep in touch with your fans over the long term. So when it comes to fan engagement, having a newsletter should be high on your priority list of tools to use."

Posted: May 6, 2013

Category: Promotion

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Word of mouth is as important today as it has ever been, plus now it’s got the engine of online social media behind it. People are more connected than ever and music fans, as you know, love to spread the word about their favorite music and bands. Fans also enjoy being a part of the discovery process and the more you enable them, the more effective their promotions can be. After you win them over with your awesome music, it is key to engage your fans regularly and show them that you really appreciate their support.

Posted: Dec 11, 2012

Category: Promotion

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You sold the talent buyer, booked the gig, and are fine tuning the perfect set to blow the minds of a packed house full of soon to be die-hard fans. The last thing you want is to play your hearts out to a half empty room. Sure, the venue marketers will promote the show and do their best to fill the space, but don't just sit back and hope the space is filled with warm bodies...get out there and make it happen!