Posted: Jul 19, 2022

Category: Marketing

marketing newsletters call-to-action fan engagement bandzoogle super fans posters singles lyrics conversion rate reward landing pages

**Guest post written by Haley McCarthy of Bandzoogle.

 

"A landing page is the perfect combination of creativity and action, allowing you to gain more fans and build a lasting relationship...As a musician, you can cater to this part of the fan experience with well-crafted newsletters...To build your mailing list, you can create a custom landing page on your music website to capture fan emails. But what is a landing page and how do you encourage fans to sign up for your mailing list? Let’s explore how to use the email opt-in landing page to build your email list!"

View Full Article

Posted: Nov 15, 2021

Category: Marketing

advertising keys to success localized marketing super fans stay relevant competition grow your audience international touring wool music steezy agency

**Guest post by Kate Polishchuk, expert on the Russian and CIS music market, founder and CEO of Wool Music & steezy.

"Every artist at some point of their career meets a need to expand the geography of their listeners. For some it will be a natural development of an already successful career, and for some it will be a necessity caused by small market opportunities in the terms of a particular genre in the country of their residence. Regardless of what your current situation is, I would like to share my overview on international expansion for musical artists, so as its advantages for your career and some things that you will have to keep in mind while “conquering the world” =)."

View Full Article

Posted: Nov 1, 2021

Category: Marketing

cyber pr merch mentors pr campaign local press music conferences social media make money marketing newsletters cover songs super fans content videos fanbase hashtags alternatives patreon

**Guest post written by Cyber PR, originally featured on the Cyber PR Blog.

 

"We have already outlined building a solid foundation for your music marketing plan in Part 1 – The Nuts & Bolts, and outlined strategies for a successful music release launch in Part 2. Now it is time to kick back and relax for a little while before starting to write material for the next single, album, or EP that you’ll release down the road right? Wrong… couldn’t be further from the truth."

View Full Article

Posted: Mar 15, 2021

Category: Live Performance

show booking make money stage rules live performances marketing plan super fans gigging timeliness lords of the trident

**Guest post by Fang from Lords of the Trident, the most METAL band on earth!

 

"👴HUH? WHAT!? YOU'LL HAVE TO SPEAK UP JIMMY, I'M QUITE OLD."

View Full Article

Posted: Oct 26, 2020

Category: The Musician Business

make money marketing music business relationships with fans fan engagement fan support super fans the legit musician

**Guest post written by Scott Aumann, originally featured on The Legit Musician blog.

 

"Have you wondered how some bands get such engaged fans? It is because their fans feel like part of that band’s world. That band did one thing that you might not be doing. They made their message about the fans and not the band. People follow and buy from people or brands they like. So let’s make sure your message is likable..."

View Full Article

Posted: Jun 8, 2020

Category: Touring

lodging merch diy touring spotify super fans data tour routing bug hunter

**Guest post written by Bug Hunter, a "thoughtful, self-reflective pop" singer-songwriter out of Seattle.

 

"It started as a plan to play a couple East Coast shows while attending our old drummer’s wedding in North Carolina. Eventually our radius got so big that we just decided: “Hey, let’s just drive out there and play a show every night along the way”. So we packed up the minivan in Seattle and drove for 15 days, playing 14 shows without any prior experience in the markets we were visiting (save for Seattle and Portland)."

View Full Article

Posted: Nov 5, 2018

Category: Fans

make money promotion relationships with fans online presence super fans instagram branding monetization web traffic targeted advertising artist collective free trial

**Guest post written by Evan Price, Music Mentor and Founder of Artist Collective.

 

"Instagram focuses in on content gold like photos and videos. Luckily for us, they are still running an interface with few ads that allows pages to be grown easily. Careers have been built on the back of strong Instagram followings and I’ve seen it work."

View Full Article

Posted: Sep 4, 2018

Category: Fans

social media marketing live performances relationships with fans newsletters super fans ariel hyatt cyber pr be strategic data

**Guest post written by Ariel Hyatt, originally featured on the Cyber PR Blog.

 

"In the desperate desire to try to connect with as many fans as possible artists are forgetting something: not everyone “out there” is the same. Some may be following you simply because they liked your sunglasses or your cat and have no idea you are even a musician, while others are waiting to like and comment on every post. You need to understand the differences and create a separate way of communicating with each community."

View Full Article

Posted: Oct 16, 2017

Category: Social Media

artist collective draw geo-tagging instagram relationships with venues social media super fans touring tips

**Guest post by Vinnie Hines of Artist Collective, as featured in their Instagram Growth Program newsletter.

 

"Geotags are one of the most underused aspects of Instagram posts and stories. This is much more useful than just showing off where you've been. As a musician, you'll be able to leave a trail of influence behind your daily life, bringing more fans to you with ease."

View Full Article

Posted: Feb 3, 2014

Category: Digital vs. Physical

cd's make money merch music streaming services online distribution repeat customers royalties spotify super fans

**Guest post written by Danny Schmitz, an indy musician, writer, and connoisseur of all things Mexican food.

 

"I had a conversation via email with a friend from LA, and another friend living in Singapore. All three of us are musicians and frequently talk about the current state of the music industry. We were talking about the streaming music subscription service Spotify..."

View Full Article