Posted: Jul 1, 2025

Category: The Musician Business

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**Guest post written by Octavius Crouch, Founder & CEO of Red Octave.

 

"If you're an independent artist or label looking to hire a team for label services, the options can be overwhelming. From companies with polished pitch decks to flashy Instagram pages showing off work with major-label artists, it can be hard to tell who actually knows how to build success from the ground up and who only knows how to ride on someone else's momentum...When you’re hiring a label-services team, you need partners who understand what it means to grow something from zero."

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Posted: Nov 8, 2021

Category: Promotion

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**Guest post written by Ariel Hyatt, previously featured on MusicGoat.com.

 

"Music pr is designed to raise awareness of you in the press. To help build and share a story, as well as build up critical acclaim. Of course, a great article or review may lead to sales, but overall, if selling music is your goal, music PR services are not the only thing you will need. WHY?"

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Posted: Nov 1, 2021

Category: Marketing

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**Guest post written by Cyber PR, originally featured on the Cyber PR Blog.

 

"We have already outlined building a solid foundation for your music marketing plan in Part 1 – The Nuts & Bolts, and outlined strategies for a successful music release launch in Part 2. Now it is time to kick back and relax for a little while before starting to write material for the next single, album, or EP that you’ll release down the road right? Wrong… couldn’t be further from the truth."

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Posted: Feb 3, 2020

Category: Promotion

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**Guest post written by Rahil Verma of Promoly, a software that helps record labels and publicists keep on track with their promotion.

 

"Even though any promo is better than none, it’s undeniable that some music marketing strategies are better and more effective than others. That means that choosing how you’ll promote your music is half the battle. These are the six music approaches we recommend you start out with."

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Posted: Sep 8, 2014

Category: Promotion

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**Guest post written by Ari Herstand. It originally appeared on Ari's Take and in Digital Music News.

 

"Music reviewers know their audience. The average reader doesn't care how you achieved that guitar tone on the bridge of track 3. But if your lead singer went on a spiritual quest for 9 months in the Amazon and came back with 12 songs written on an invented instrument he made out of found objects in the rainforest, now THAT'S a story! When you write your press release or pitch an article, highlight the most interesting aspects of what makes you stand out..."

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Posted: Apr 28, 2014

Category: Promotion

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**Guest post written by Carlos Castillo of Schwilly Family Musicians - music marketing strategist, web designer, live performance recordist, international road-tripper, lap steel player, and Captain of the Schwilly Family.

 

"The truth of the matter is that if you want to take a proactive approach to getting attention for your music, you have to think about that kind of stuff [your story]. Whether you are looking for some press or simply to connect on a deeper level with your fans, your story matters. That’s right. Not only do you have to write and record the songs, but you also have to tell an engaging story..."

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Posted: Oct 17, 2013

Category: Renman Music & Business

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There isn't a bigger problem in today's business than getting your music heard. There are hundreds of thousands of releases and different places to host music like YouTube, iTunes, Spotify, traditional radio, and Pandora to name a few, so how are you going to get people to discover your music? Getting a publicist is a great start. But like most things, you can't just hire a person and expect it to be successful. You need to present your music and band with a story. Something with a catch and creative angle to promote. In this clip, publicist Lesley Zimmerman talks about what you need to do to get yourself above the other artists you compete with and how to do it.

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