Posted: Sep 15, 2014
Category: Promotion
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**Guest post written by Ari Herstand. It originally appeared on Ari's Take.
"Of course everyone wants a 5 star album review in Rolling Stone or an 8.7 in Pitchfork, but you have to be realistic about your press pursuits. If you have never received press, there is a very slim chance that you will get an album review in a popular blog or nationally distributed magazine. Your best chance for media coverage is your hometown papers, magazines and blogs or local publications in cities you're touring to..." View Full Article
Posted: Jul 28, 2014
Category: Promotion
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**Guest post written by Erica Sinkovic, CD Baby's Web Product Manager and general music enthusiast, as featured in the DIY Musician Blog.
"Whether you’re an independent artist or signed to an independent label, you’re sure to have a lot on your plate already. Between booking shows, debating merch, planning your next big marketing move, juggling social media-insanity, oh yeah, and writing new material, the last thing you want to add to your plate is a radio campaign...I’m here to tell you: don’t abandon radio."
View Full ArticlePosted: Nov 18, 2013
Category: Show Booking
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**The following is an excerpt from MusicBizAcademy.com's "The Truth About NACA: Gigging on the College Circuit" by Fran Snyder, originally published in 2001.
"The National Association of Campus Activities, established in 1960, is a non-profit organization that puts on regional conferences where music acts, comedians, lecturers and other entertainers showcase in front of campus activities programmers from around the country. There are 1200 member colleges and 600 associate members (talent or agent) which makes NACA the largest organization of its kind." So how do you land one of these coveted showcase slots and secure college bookings with fantastic guarantees?...
View Full ArticlePosted: Nov 6, 2013
Category: Renman Music & Business
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If you want to be in a rock and roll band, touring is going to be your biggest asset. It's not all glitz and glam and it's definitely not for for everyone, but if you're anything like Blasko, Ozzy Bassist and manager of The Black Veil Brides, you'll enjoy the struggle and learn on the fly along the way. Check out this bit of Blasko discussing the ups and downs of the touring business and what you should expect when getting involved.
View Full ArticlePosted: Aug 12, 2013
Category: Show Booking
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**As featured in Indie on the Move's Touring Tips section.
Whether you’re planning a two-week mini tour or a two-month tour, first and foremost you should sit down and write up a mock itinerary. This will include the cities you plan to hit and the dates you plan to be in each city...
View Full ArticlePosted: Jul 29, 2013
Category: Promotion
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**Guest post by Bryan Farrish Radio Promotion as featured in their Song/Album Promotion Articles/Advice/Content.
"It works like this: Radio stations are paid based upon their ratings (the number of listeners they have.) If a record label exposes an artist to many potential fans by way of performances, posters, TV, articles, or film, and these fans then want to hear that artist's song, they will have to tune in to the radio station that plays it. This means that this radio station is going to get all these new listeners, and thus is going to have higher ratings. But new acts can't do any of this for a station, and the station knows this."
View Full ArticlePosted: Apr 16, 2013
Category: Renman Music & Business
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Imagine Dragons blew up to become a huge band last year and that took plenty of time and seasoning. Their manager, Mac Reynolds, knew from the get go that the bread and butter for many artists is touring both monetarily and in terms of exposure. Building those touring chops though is a tough cookie for plenty of bands. First, you got to hone your skills, then hone your hometown, and work around from there. Mac talks about what Imagine Dragons did to hone their live performances along with how this paved the way for how they played shows live when they were huge and had all the eyeballs on them. Mac is a firm believer that you don't have to be in either LA or New York to be successful, and he illustrates how a band can use their hometown (Vegas being very unique in this instance) to an advantage. If you are just starting out playing live, watch this video for great strategy on how to round out your own live set!
View Full ArticlePosted: Jan 29, 2013
Category: Renman Music & Business
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As a Manager, a lot of responsibility falls on you to help get your band out there. If you want your band to break, that band needs as much as exposure as possible. A lot of that exposure comes from touring. Putting together a proper touring plan for your band is key. But how do you strategize the tour for your band? What are the right venues and size capacity for your band to play in front of? If your band is unknown, how do you pair them with someone who already has good exposure? Dalton Sim, Manager of Fun., knows how to break a band, and in this segment, talks about how he put together a touring strategy for Fun. which ultimately helped to break the band!
View Full ArticlePosted: May 24, 2012
Category: Indie on the Move
"Major labels didn't start showing up, really, until they smelled money, and that’s all they're ever going to be attracted to is money – that's the business they're in – making money. My idea was: Enjoy baking, sell your bread, people like it, sell more. Keep the bakery going because you're making good food and people are happy.” – Ian MacKaye (Fugazi, Minor Threat, etc.)
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