Posted: Nov 27, 2013

Category: Renman Music & Business

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In this highlight clip, Nate Ruess, lead singer of grammy award winning band Fun., talks about his career and path in the music business. Nate has a fantastic story about coming up in the business and prior to superstardom with his band Fun., he had given up all hopes of commercial success. Nate leaves us with a handful of great quotes to remember and motivate everyone trying to make a career out of their music.

Posted: Nov 25, 2013

Category: Delegate Responsibilities

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When it comes to touring independently and really maximizing success and profits along the way, it certainly helps to delegate show booking, radio/press/media promotions, and other responsibilities amongst everyone involved in the project - after all, you have to run your band like a well oiled business machine these days if you expect to make a splash and build a buzz.

Posted: Nov 18, 2013

Category: Show Booking

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**The following is an excerpt from MusicBizAcademy.com's "The Truth About NACA: Gigging on the College Circuit" by Fran Snyder, originally published in 2001.

"The National Association of Campus Activities, established in 1960, is a non-profit organization that puts on regional conferences where music acts, comedians, lecturers and other entertainers showcase in front of campus activities programmers from around the country. There are 1200 member colleges and 600 associate members (talent or agent) which makes NACA the largest organization of its kind." So how do you land one of these coveted showcase slots and secure college bookings with fantastic guarantees?... 

Posted: Nov 13, 2013

Category: Renman Music & Business

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Jack Conte is a musician, businessman, and creative entrepreneur. He's probably best known as one half of the band Pomplamoose, but what we didn't know was what an interesting perspective he has on today's music industry. In this clip, Jack talks about what it takes to be successful in today's music business and how the industry has changed from massive rock stars to everyday hustlers. It's the rise of the middle class musician!

Posted: Nov 11, 2013

Category: Fundraising

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**Guest post written by Dae Bogan, Music Industry Insider For The Indie Artist, of Dae Bogan Music.

"What do you do when you don’t have a label underwriting your career and you have to choose between paying your personal bills and paying a studio engineer, publicist, or rental van company? You fund raise!" But how...

Posted: Nov 6, 2013

Category: Renman Music & Business

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If you want to be in a rock and roll band, touring is going to be your biggest asset. It's not all glitz and glam and it's definitely not for for everyone, but if you're anything like Blasko, Ozzy Bassist and manager of The Black Veil Brides, you'll enjoy the struggle and learn on the fly along the way. Check out this bit of Blasko discussing the ups and downs of the touring business and what you should expect when getting involved.

Posted: Nov 4, 2013

Category: Show Booking

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**Guest post written by Joy Ike, creator of Grassrootsy.com and Independent Musician, as featured on Grassrootsy.com.

Booking a tour can be a difficult process. Not only are you spending hours upon hours emailing venue after venue, but you’re also taking a major gamble on the venues you’re contacting. It’s often hard to know if the spot is a good fit for your band, if there is decent foot traffic, how hard you will have to work for your draw, and how well their booker will work with you to make the event a success. It’s just one huge gamble.

Posted: Oct 30, 2013

Category: Renman Music & Business

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We often hear that music publishing is a lucrative side of the music business, but it's a difficult one to define. Luckily for all of us, Jody Gerson quickly breaks down the nuts-and-bolts of music publishing and tells us that it's a "pennies business, but those pennies add up." Did you know that music publishing is involved every time you hear a piece of music in the elevator, at the movies, on the internet, and on a CD? For a real life example, watch this video to find out how one artist was a smash success for Sony/ATV publishing, but a complete bust for the record company.

Posted: Oct 28, 2013

Category: The Musician Business

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**Guest post written by Brian Penick, author of Musicians' Desk Reference and Touring Musician, as featured on Billboard.com.

1. Reality Check! (Setting Milestones + Goals) 2. Proper Merch Mentality 3. Take Care Of Yourself First - Initial Self-Servicing...

Posted: Oct 23, 2013

Category: Renman Music & Business

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Everyone that's somewhere in this music industry got there somehow. Getting your foot in the door in the music industry is a tough thing to do and no matter how you get your start, it's even more difficult to get to that next level. Take a few minutes and listen to program director of KROQ, Lisa Worden, talk about how she got coffee, held table reservations, and did what it took to move up in the biz.

Posted: Oct 21, 2013

Category: Performance Rights Organizations

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**Guest post written by Dae Bogan, Music Industry Insider For The Indie Artist, of Dae Bogan Music.

"A lot of indie artists are confused about the difference between ASCAP, BMI, SESAC and SoundExchange. I’ll attempt to break down the most important differences between these groups and elaborate towards the end about other considerations and other royalty collection entities."

Posted: Oct 17, 2013

Category: Renman Music & Business

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There isn't a bigger problem in today's business than getting your music heard. There are hundreds of thousands of releases and different places to host music like YouTube, iTunes, Spotify, traditional radio, and Pandora to name a few, so how are you going to get people to discover your music? Getting a publicist is a great start. But like most things, you can't just hire a person and expect it to be successful. You need to present your music and band with a story. Something with a catch and creative angle to promote. In this clip, publicist Lesley Zimmerman talks about what you need to do to get yourself above the other artists you compete with and how to do it.

Posted: Oct 14, 2013

Category: Social Media

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**Guest post written by Brandon Seymour, musician, SEO analyst, web designer, and social media marketer.

"If your band doesn’t take the time to build and maintain a strong social following, then chances are you’ll get left behind. I hate to break it you, but there’s a lot of independent bands and musicians out there. Even if you’re from a small town in the middle of nowhere, your online presence helps you compete on a global scale." Here's how...

Posted: Oct 9, 2013

Category: Renman Music & Business

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As an artist, it's hard to make creative decisions based on money. Sure, you need cash to make a living, but when it becomes your main decision maker, you can run into trouble down the road. In this clip, musician and founder of Artist Growth, Matt Urmy, talks about these challenges and how he's learned to deal with them. In addition, Matt reminds us how an artist in today's Music Industry needs momentum and traction on the business side to supplement the music.

Posted: Oct 7, 2013

Category: Merch

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**Guest post written by Phil Johnson, as featured in his blog, Big Whiz Bang!

"So let me tell you my strategy for this. Just like on the internet, content is king. The more the better. Your goal should be to have a merch option for everybody that wants to take a souvenir home. And make no mistake, that’s what it is. A souvenir..."

Posted: Oct 2, 2013

Category: Renman Music & Business

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In the music industry, you're going to run into the word "no" more times than you will the word "yes" and if you're going to make a career in this biz, you can't take no for an answer! In this clip, record exec and A&R heavyweight Jason Flom talks about why this is important and gives great advice on NOT taking no for an answer. Jason's enjoyed a long career in the music business and most recently signed Lorde and handled the record-label business behind her new album "New Heroine".

Posted: Sep 30, 2013

Category: Theft

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**Guest post written by Ari Herstand, a DIY singer-songwriter from Los Angeles, CA with 500+ shows under his belt, as featured in his blog "Ari's Take".

"Years ago I got back late after a local gig and was exhausted. I carried in my guitar and cash box, but left some of my other gear in my car - including my $2,000 trumpet (no judging - I was young, stupid and TIRED). The next morning, as you would imagine, I awoke to a smashed back window and no trumpet. I called my insurance company (State F(U)arm) and explained what happened."

Posted: Sep 25, 2013

Category: Renman Music & Business

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Making a living as an indie musician is difficult, but there are ways to generate money with your music if you're smart and persistent. In this clip, A&R for Position Music Publishing, Jake Versluis, talks about the gatekeepers of the publishing industry and the best ways to get music in front of them. Jake also reminds us that personal relationships are the biggest deal makers in the publishing side of the music business.

Posted: Sep 23, 2013

Category: Sponsorship

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**Guest post written by Justin Stang of Science!, Seattle based acoustic guitar duo.

Tour sponsorship is one way that a band can generate funds for a tour in order to start off in a place of relative financial security. This is particularly important because the first few dates of a trip might be a few tanks of gas apart, and you never know if your Tuesday night show in San Francisco is going to pan out quite the way you had hoped. Bands commonly desire endorsement deals with music companies in exchange for gear; however, this idea is something completely different...

Posted: Sep 16, 2013

Category: Merch

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**As featured in Indie on the Move's Touring Tips Section.

When first breaking into a new market, even the best promotion can often yield poor results in attendance because you have yet to build name recognition in that area. Other times, you are forced to play for exposure alone just to get your leg in the door at one of the local music venues. In either case, merchandise sales can not only get you to the next show and pay for gas, but also allow you to continue and finish the tour without going bankrupt.

Posted: Sep 13, 2013

Category: Renman Music & Business

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Deciding the next step to help break your music and band can be a confusing one. You'll have people tell you what they think you should do and if you don't know any better or have an experienced person to talk to about it, packing up the van and moving to LA might seem like the very best option. But before you do that, take a listen to what industry veteran and manager Bruce Flohr thinks of that approach and his opinion on the best way to get some worthwhile attention in the music industry.

Posted: Sep 9, 2013

Category: The Musician Business

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**Guest post by Stephen Wrench of Musik and Film as featured in their blog.

If you want to get a hit in the US, you will have to play the game. Meaning - you better have some very deep pockets to play in this high stakes game. You will need to hire a team of promoters to maneuver your song into the charts. This team will need to be in a position to grease the airplay wheels to get your song played. Call it payola, call it big business, call it what you want. But the bottom line is -- unless you have a million dollars to drop into your single you are not going to get a hit record in the US.

Posted: Sep 6, 2013

Category: Renman Music & Business

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A great song has the ability to mark a time in society and capture the spirit of a generation. It takes great musicians, writers, producers, and a team to break it in the market, but before all that happens, the pieces need to come together and someone needs to help put them together. Enter the A&R department. In this clip, Neil Jacobson, the Sr. VP of A&R at Interscope Records, talks about what he looks for in a song and why it's important that it can cross over into popular music.

Posted: Sep 3, 2013

Category: Facebook

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**Guest post written by Chris Lee of The Shakers, a melodic high energy Rock act from Los Angeles, CA. 

"I would like to go on record and state that, with every fiber of my being, I vehemently HATE social networking. I hate it. I hated Myspace. I hate Facebook. I hate Google+. I hate Tumblr. I hate Twitter. I hate Pintrest. I hate Instagram. And god help your mortal soul if you so much as THINK about sending me something on frikkin LinkedIn. Unfortunately for myself, and hard working musicians everywhere, the fantasy of being discovered over night came and went with my TMNT feetie pajamas as did almost the entirety of what I once (thought I) knew of the music industry."

Posted: Aug 28, 2013

Category: Renman Music & Business

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Seth Hurwitz is a partner at I.M.P. Productions and a longtime veteran concert promoter. As part owner of the 9:30 Club in Washington DC, Seth has been involved in the independent promotion business for decades and his experiences in the business shaped a "realist" attitude toward the industry, to say the least. In this clip, Seth advises aspiring artists to simply: bring it. And for the aspiring business professionals, Seth says the key to success is to figure out what reality is, stick by it, and don't change your version of it because someone's trying to change your version of it. Wise words from an experienced veteran.