IOTM Blog
Posted: Mar 25, 2025
Category: Show Booking
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1. Ask the talent buyers for recommendations. 2. Ask local people that you know. 3. Check out the venues' websites. 4. Post a show availability on IOTM. 5. Use YouTube. 6. Search for acts via the IOTM members directory.
Posted: Apr 12, 2021
Category: Live Performance
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**Guest post from Justin Paul, music/career coach, A&R, DJ, and producer.
"First and foremost, talent buyers look at how many tickets they believe (based on data) an artist can sell. The more tickets an artist can sell, the higher the performance fee they can command. Sometimes talent buyers are tastemakers, and they take a chance on an up and coming artist/band that may not have much data available. Typically, those are opening acts or the middle of the lineup. Up and coming artists may even play for free or a smaller amount and are often more suited for club events."
View Full ArticlePosted: Jan 11, 2021
Category: The Musician Business
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**Guest post written by Jordan Gates, of Megaphone Agency.
"Even through all the challenges this year has brought, the industry hung on through remarkable resilience. Live streaming, drive-in shows, fundraisers, even lobbying the government – there’s nothing we won’t do to keep the culture alive and the music playing. Music isn’t going anywhere. It’s only a matter of time before we can get back to that unparalleled feeling of experiencing it live and in person again."
Posted: May 28, 2019
Category: Show Booking
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**Guest post written by Scott Cooper, talent buyer for Testarossa Winery and Sam's Chowder House and previously syndicated music journalist for newspapers across the country.
"As a Talent Buyer...I only book via email. Emails are a traceable record of who said what and the details of the agreement. Sometimes I can even tell if I want to book the band just by how well or poorly the email is formatted. So what to include or exclude in your email? There are certain things I want to see and other things I don’t want to see..."
View Full ArticlePosted: Dec 11, 2017
Category: Show Booking
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**Guest post written by Adam Young, CEO and founder of Event Tickets Center, a marketplace for tickets to sports, concert and Broadway events.
"Playing a concert takes a ton of preparation, especially when it’s your band’s first time on stage...But when it’s finally time to make your debut, it’s important plan for the venue—and it’s hard to know what to expect until you start going to performances at a wide range of bars, clubs and concert halls in any town. When you do, here are a few things to keep an eye out for..."
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