Posted: Apr 12, 2021

Category: Live Performance

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**Guest post from Justin Paul, music/career coach, A&R, DJ, and producer.

 

"First and foremost, talent buyers look at how many tickets they believe (based on data) an artist can sell. The more tickets an artist can sell, the higher the performance fee they can command. Sometimes talent buyers are tastemakers, and they take a chance on an up and coming artist/band that may not have much data available. Typically, those are opening acts or the middle of the lineup. Up and coming artists may even play for free or a smaller amount and are often more suited for club events."

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Posted: Aug 27, 2018

Category: Fans

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**Guest post written by Scott Aumann, originally featured on The Legit Musician blog.

 

"One of the biggest pitfalls we fall into as musicians is trying to sell to everybody. We think if our music is really good then everybody will like it...Once you know who really likes your music then you can market yourself more effectively. So stop selling to everybody, and start selling to your DREAM FAN."

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Posted: Apr 23, 2018

Category: Marketing

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**Guest post written by Jordan Gates, of Megaphone Agency.

 

"A huge component of being successful in the music industry has to do with how you market yourself...Creating a powerful brand will help you achieve [lifelong fans]. Your band is the music making machine that will enable your career, and your brand is the face of your music that people will learn to know and love."

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Posted: Sep 5, 2017

Category: The Musician Business

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**Guest post written by Carlos Castillo of Schwilly Family Musicians - music marketing strategist, web designer, live performance recordist, international road-tripper, lap steel player, and Captain of the Schwilly Family.

 

"Over in our Facebook Group I was asking about what excuses people are allowing to hold them back. As it turns out I've had a LOT of the same excuses hold me back over the years. So I reckon it would be useful for you to know how I put them behind me. Interested? Here we go!"

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Posted: Oct 10, 2016

Category: Online Distribution

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**Guest post written by Corey Koehler, an indie singer-songwriter from Minnesota, as featured in his blog MusicGoat.com.

 

"Here’s the good news: These days if you want to sell music online it is pretty damn easy. You find a nice music distribution service, upload your songs and BAM… you are worldwide. Your music is blasted out all over the world in less than an hour. Here's the bummer..."

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Posted: Oct 26, 2015

Category: The Musician Business

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**Guest post written by Andrew Jones of Checkered Owl Media.

 

"The music industry, like much of our society, can become obsessed with what is new: The new better way to sell music, the new way to connect with fans, the new DAW to record your new album...But if you pay attention to culture and society, you will notice a shift. People are beginning to embrace old..."

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Posted: May 19, 2014

Category: Show Booking

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**Guest post written by Paula Tolly, one half of the Boca Raton based Americana duo 33 Years.

 

"You know the scenario.... you’ve been trying to get into this local bar for who knows how long and your buddy just gave you the name of the new booker. You email him or text or whatever his preference is and you get the dreaded dead end comment back: "How many people can you draw at my venue....?" Your heart sinks, your confidence dwindles and you think, "Hey, is there anyone out there who really cares about the music nowadays?""...

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Posted: Mar 3, 2014

Category: Show Booking

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**Guest post written by Joy Ike, creator of Grassrootsy.com and Independent Musician, as featured on Grassrootsy.com.

 

THE QUESTION: I have a question that I hope someone here can help me with. After you’ve sent an email and you don’t hear back for a week or two, is it ok to resend the same email in the case that it got lost in the shuffle? I don’t want to come off as being pushy, but I want to make sure that they actually received the email.

 

THE ANSWER: Art, this is a really great question that I think a lot of people struggle with. It’s hard to know how to follow up on a email when you don’t know if it was ever read, if it reached the correct person, or if the receiver purposely didn’t get back to you. So we’ve got a few suggestions on what you can do...

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Posted: Jul 22, 2013

Category: Show Booking

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**As featured in Indie on the Move's Touring Tips section.

 

When communicating with a booker, be as concise and informative as possible. Remember, he probably receives A LOT of emails every day, so the last thing he wants to read is a long-winded message. Try to keep it to 4-5 sentences while still hitting on all your main selling points...

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