Posted: Sep 16, 2025

Category: The Musician Business

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**Guest post by Musician Indie Coalition, Business-Based Artist Development Experts who help DIY Musicians develop, launch and scale their music careers.

"In the music world...your artist or band name plays a massively important role in shaping audience perception and marketing opportunities from the very start. When selecting your artists or band name, you should give significant thought and consideration."

Posted: May 14, 2025

Category: The Musician Business

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**Guest post by Musician Indie Coalition, Business-Based Artist Development Experts who help DIY Musicians develop, launch and scale their music careers.

"Building a career in music requires a ton of hard work and involves a wide array of both music and business activities. Whether you're an aspiring solo artist, a band looking to break into the industry or an established musician looking to grow your music career, having the ability to form a strong team behind you can make all the difference in achieving success. That said, knowing the right time to find a great manager, an entertainment lawyer, or fill other important roles is equally as important to your career progression. So if you want to know how to build a music team, here are our recommendations..."

Posted: Nov 5, 2024

Category: Touring

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**Guest post by Musician Indie Coalition, Business-Based Artist Development Experts who help DIY Musicians develop, launch and scale their music careers.

"Embarking on a tour is something every musician dreams of. It's a chance to travel, connect with fans, showcase your talent in new cities and build momentum for your music career...the whole process of booking a tour requires careful planning, organization and strategic decision-making. A missed flight, a canceled show or simple typo on the tour schedule can cause total chaos and put you at risk of losing a ton of money. So whether you're a solo artist or part of a band, here are my step-by-step recommendations to help you navigate the process of booking your first tour and setting yourself up for success."

Posted: Aug 20, 2024

Category: Promotion

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**Guest post by Musician Indie Coalition, Business-Based Artist Development Experts who help DIY Musicians develop, launch and scale their music careers.

"As an independent artist in the modern music industry, having a direct line of communication with your fans is absolutely paramount when promoting your music...Two of the most powerful channels at your disposal for marketing music are email marketing and social media marketing. Both are fantastic tools that allow you to connect directly with your audience, share updates, tour dates, promote new releases and sell products and tickets to live shows. So let’s discuss each..."

Posted: May 31, 2023

Category: The Musician Business

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**Guest post by Musician Indie Coalition, Business-Based Artist Development Experts who help DIY Musicians develop, launch and scale their music careers.

"If your goal was to become a doctor, a teacher or even an athlete, there are clear paths and guidelines for pursuing those professions that you would be required to follow....In contrast, if you’re pursuing a music career, this dynamic doesn’t exist...Even if your goal is to sign a record deal, you need to first build a successful business around your music, because labels are looking for proven acts that they can exploit and not acts they need to develop...This is why you should seek guidance from someone that can explain the overall process for building a music career, as well as someone that can help you overcome the challenges and obstacles you’ll encounter as you progress through your career. This brings us to our main topic: 5 Reasons You Should have a Mentor..."

Posted: Apr 19, 2023

Category: The Musician Business

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**Guest post by Musician Indie Coalition, Business-Based Artist Development Experts who help DIY Musicians develop, launch and scale their music careers.

"When it comes to pursuing a music career, we’ve all been brought up to believe that becoming a professional artist or band is just one lucky encounter or chance meeting away – that if an artist focuses all their efforts and resources on creating great music, they just need to get it in front of the right industry professional and they’ll get signed to a record label. From there, a manager or label rep will take care of the business side of their career and the artist can go on doing what they know and love: writing and recording music, playing shows and interacting with fans. This is what we call ‘The Getting Discovered Mindset’ and it is all too pervasive among aspiring artists...I’m here to tell you this is NOT the correct way to approach your music career."