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Eight Excremental Excuses That Hold Musicians Back

Posted: Sep 5, 2017

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**Guest post written by Carlos Castillo of Schwilly Family Musicians - music marketing strategist, web designer, live performance recordist, international road-tripper, lap steel player, and Captain of the Schwilly Family.

"Over in our Facebook Group I was asking about what excuses people are allowing to hold them back. As it turns out I've had a LOT of the same excuses hold me back over the years. So I reckon it would be useful for you to know how I put them behind me. Interested? Here we go!"

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Is Posting Covers On YouTube The BEST Use Of Your Time?

Posted: Mar 27, 2017

Category: Promotion

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"A lot of music biz teachers will tell you that you should commit time to releasing cover songs on YouTube because you’ll get all kinds of organic growth and attention. This is a proven strategy that has been working for several years. But, especially now that so many musicians are applying it, I’m not sure it’s all that it’s cracked up to be anymore. And it’s not as simple as picking songs you like and recording your own versions..."

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Merch Makes The Difference

Posted: May 4, 2015

Category: Merch

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""Don't rely on the promoters. As long as you put on a killer show and have killer merch, you'll always have enough gas to make it to the next stop"...The bottom line is that if you want to be a professional musician, you should have a solid merch setup and promote it effectively at your gigs. Because it might be the only money you make that night..."

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