Posted: Sep 15, 2014
Category: Promotion
aris take local press newsworthy no attachments press release promotion touring
**Guest post written by Ari Herstand. It originally appeared on Ari's Take.
"Of course everyone wants a 5 star album review in Rolling Stone or an 8.7 in Pitchfork, but you have to be realistic about your press pursuits. If you have never received press, there is a very slim chance that you will get an album review in a popular blog or nationally distributed magazine. Your best chance for media coverage is your hometown papers, magazines and blogs or local publications in cities you're touring to..." View Full Article
Posted: Sep 8, 2014
Category: Promotion
build a buzz concise gigging have a story newsworthy no attachments pr campaign press press release professionalism publicist
**Guest post written by Ari Herstand. It originally appeared on Ari's Take and in Digital Music News.
"Music reviewers know their audience. The average reader doesn't care how you achieved that guitar tone on the bridge of track 3. But if your lead singer went on a spiritual quest for 9 months in the Amazon and came back with 12 songs written on an invented instrument he made out of found objects in the rainforest, now THAT'S a story! When you write your press release or pitch an article, highlight the most interesting aspects of what makes you stand out..." View Full Article