IOTM Blog
Posted: Sep 16, 2025
Category: The Musician Business
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**Guest post by Musician Indie Coalition, Business-Based Artist Development Experts who help DIY Musicians develop, launch and scale their music careers.
"In the music world...your artist or band name plays a massively important role in shaping audience perception and marketing opportunities from the very start. When selecting your artists or band name, you should give significant thought and consideration."
Posted: Jul 9, 2024
Category: Marketing
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**Guest post written by Mariami of Sungate Records.
"In an age where the internet and international communities are on display 24/7, independent artists have an enormous opportunity to invite a larger audience into their world. By sharing aspects of their culture—whether it's through food, clothing, lyrics, or images of their hometowns—artists can create a deeply personal and engaging narrative...Here are five ways our Sungate Records artists are tapping into their cultural individuality to build unique platforms online..."
View Full ArticlePosted: Feb 15, 2021
Category: Marketing
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**Guest post from #1 YouTube Consultant Derral Eves.
"I understand that a lot of musicians love to share their music in live settings, and why wouldn’t they? In the past year, unfortunately, sometimes the only option for exposure has been online. So...what better time to focus on your YouTube audience than now?...How do you build a bigger audience, foster brand loyalty, and grow revenue?"
View Full ArticlePosted: Jan 28, 2019
Category: The Musician Business
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**Guest post written by Carlos Castillo of Schwilly Family Musicians - music marketing strategist, web designer, live performance recordist, international road-tripper, lap steel player, and Captain of the Schwilly Family.
"...before “Time Management”, “Business Planning”, “Email”, “Social Media”, “Content Planning”, “Making Money”, “Crowdfunding”, or any of that other stuff that you need to understand but can easily get overwhelmed by...You need to do a Vulcan Mind Meld between your mindset as a “Musician” and your mindset as an “Entrepreneur”. That’s how you can arm yourself with a set of key values..." View Full Article
Posted: Jan 8, 2018
Category: Social Media
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**Guest post written by Ged Richardson of Zing Instruments as featured in the Ultimate Guide To Social Media Marketing For Musicians.
"You’re an aspiring musician and you don’t have much time to dedicate to social media...The good news is there are certain social media smarts that work regardless of which channel you're on. These tips are channel agnostic - i.e. they're perennial tips that can be used on whichever your platform of choice happens to be."