Posted: Oct 8, 2025

Category: Marketing

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**Guest post written by Jason Lekberg, a musician with 20+ years of experience in the industry and creator of Hard Target.

 

"As indie artists, marketing can feel overwhelming. There is no shortage of companies promoting “shortcuts”, including the social networks themselves. Whether or not you’ve ever executed a campaign before, you are likely skeptical of them all. And rightly so. Between AI, bots and trolls, the internet is more toxic and crowded than ever. There are few better examples of a necessary evil. How do you focus? How do you know which path is right, and which is essentially setting your money on fire."

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Posted: Oct 1, 2025

Category: Licensing

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**Guest post written by Sync Songwriter. Their mission is to not only help independent artists and songwriters learn and understand the sync licensing world but to also help them build relationships with music supervisors.

 

"Recently, I had the chance to sit down on a Zoom call with two heavy-hitters in the music industry: a music supervisor who works on Oscar-winning films and an entertainment lawyer who represents some of the biggest stars and labels in the world — while also advocating for indie songwriters. We had a candid, in-depth conversation about the growing role of AI in music creation, especially as it relates to licensing for film and TV. What followed was a revealing look into both the opportunities and the landmines that artists need to understand as this technology evolves. As AI in music licensing becomes a more urgent topic, artists need clarity on what’s legally safe — and what’s not."

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Posted: Jul 23, 2025

Category: Technology

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**Guest post written by Bobby Owsinski, originally featured in the Music 3.0 Blog.

 

"If there’s one thing that just about everyone can agree on, it’s that AI-generated content known as “AI slop” is seriously boring and beginning to clog up the internet. Not only that, it’s pushing out content created by humans as sometimes recommendation engines can’t tell the difference. If this continues, you may see users begin to flee existing streaming and social platforms in search of true authentic content. In fact, content with flaws may soon become a sort of badge of honor for creators. To that end, YouTube has announced steps to combat AI slop in its upcoming update to its terms of service agreement."

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Posted: Jul 16, 2025

Category: Marketing

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**Guest post written by Yona Marie, originally featured in her blog.

 

"Artificial intelligence (AI) is having a massive impact on the music industry, and many musicians and listeners are concerned about the transformations the technology is bringing about...Artists are rightfully concerned about how this will affect music composition and their ability to earn. While these are legitimate concerns, AI is a game-changer in how artists market their music."

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Posted: Jun 4, 2024

Category: Technology

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**Guest post by One Submit, a music promotion service.

 

"AI software can compose tunes, duplicate artists' voices with vocal synthesis, and even create music. Vocal deep fakes routinely take TikTok by storm, replicating the voices of artists like Taylor Swift, Post Malone and Olivia Rodrigo. Be that as it may, ever progressing AI programs can do more than just mirror performers - there are developing fears that they may start to replace musicians, producers and threaten an artist's career within the recording industry...Sony Music Group's letter to over 700 software designers reveals a fear that AI technology now encroaches on the value of human artistry and copyright possession within the music business."

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Posted: Nov 15, 2023

Category: Technology

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**Guest post originally featured in the PlaylistSupply Blog.

 

"In today’s digital age, technology continues to revolutionize the way we approach various industries, including music marketing. One of the most exciting advancements in this realm is the integration of artificial intelligence (AI) into music promotion strategies. When it comes to playlist marketing, AI can be a game-changer, providing valuable insights and automating certain tasks to maximize your outreach and increase reception. In this article, we’ll explore the powerful combination of PlaylistSupply and ChatGPT, two AI-driven tools that can supercharge your music marketing efforts."

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Posted: Jul 25, 2023

Category: Copyright

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**Guest post written by Tero Potila, a professional music composer and producer. His career combining knowledge and experience from music, TV, film, ad, and game industries gives him a unique perspective that he shares through posts on teropotila.com.

 

"If you are an artist or otherwise work in the music business, you've likely heard about copyright and licensing. But do you fully understand what these terms mean and how they impact your work? In this post, I'll guide you on how to navigate copyright and licensing in today's music industry."

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Posted: Jul 18, 2023

Category: Technology

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**Guest post written by Leonard Patterson of Artist Collective AKA @ac_leonardp.

 

"...the truth is, we have control of how and when A.I. impacts our jobs if we lean into it and don’t ignore it thinking “this too shall pass...” That’s why I wanted to gather a list of A.I. tools that you can use to enhance your instruction, courses, and lessons...My hope is that at least one of these tools inspires you or better yet helps you continue sharing your gifts and passions with others."

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Posted: Dec 20, 2022

Category: Technology

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**Guest post written Ramiro from GearAficionado, an online music magazine.

 

"If you are a human living on the planet Earth, it is inevitable that you have heard about how Artificial Intelligence is becoming every day more potent. Advancements that took us decades, now are deemed obsolete in a matter of months, if not weeks. One of the main concerns this brings along is that machines are starting to be way better than us for a lot of jobs. And indie musicians, particularly, are surely not out of the scope of automation."

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Posted: Jul 5, 2022

Category: Technology

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**Guest post written by Brad Johnson, a musician and producer from Southern California. When he isn’t spending time with his wife and kids at the beach, he is helping songwriters and musicians at Song Production Pros.

 

"We live in the age of singles and playlists, and the more music you release, the better your chances of getting discovered. With tools at our fingertips to self-publish, self-promote, and stay connected to our fans, most musicians' most significant challenge is staying creative and finishing projects. This is where Artificial Intelligence (AI) can come in to help. AI is still in its early stages for creative applications. However, there are several innovative products to leverage AI and help you break through creative barriers and make more music quickly..."

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