Posted: Feb 16, 2016
Category: The Musician Business
be yourself career goals community support consistency health management marketing music business professionalism scenipedia sylvana joyce
**Guest post written by Sylvana Joyce, NYC based indie artist, originally featured in her blog Scenipedia.
"Let's face it. I'm not Lady GooGoo and I'm not rolling in the deep, deep cavern of Scrooge McDucklike's money vault. But I am a small indie band who has built an intimate fan base from the ground up - enough of a fanbase that I was able to raise $2000 in less than 24 hours to fund my debut album. So let's say I have something to say on the subject of oh, being a successful indie band...here are the 10 things I think are important to making sure you're on the right track as a band and to make sure you have a long and prosperous career where you continue to grow and shoot for greatness..." View Full Article
Posted: Nov 2, 2015
Category: Marketing
branding community support cover songs fan engagement indie artists licensing marketing plan
**Guest post written by Matt Bacon, Senior Campaign Manager at Independent Music Promotions.
You look out on the crowd after a high powered set opening up for one of your favorite bands – and then instead of playing another song off your latest release you instead pull off a killer cover of Just Like Heaven...People love artists who pay tribute to their influences.
View Full ArticlePosted: Oct 5, 2015
Category: Music Festivals
be realistic community support epk have fun music festivals networking practice promotion show booking
**Guest post written by Amir Mozafari, Director of BD for Everfest and formerly of C3 Presents.
1. Develop a relationship with local promoters. 2. Practice, practice, practice! 3. Keep your EPK (Electronic Press Kit) up to date...
View Full ArticlePosted: Mar 10, 2014
Category: Music Festivals
be a friend career goals community support grassroots music business music festivals networking
**Guest post written by Salina Sias. Salina is a Brooklyn based singer-songwriter with a deeply personal folk-inflected vision and serves on the board of directors of Women In Music. This piece was originally posted on ThrowtheDiceandPlayNice.com.
"I just got back from the 26th annual Folk Alliance International (FAI) music conference in Kansas City, MO...They [music conferences] can be overwhelming, as I can attest after having just dragged my butt back to Brooklyn from Kansas City. So, the generous soul that I am, I thought I’d share my experiences and advice after my first trip ever to a “folk-music conference.”"
View Full ArticlePosted: Jan 13, 2014
Category: Marketing
community support free music grateful dead make money marketing marketing plan marketing platform music business yovigo
**Guest post written by Brandon Swift, musician and creator of Yovigo.com.
Music marketers and artists who have come after The Grateful Dead have been trying to emulate this marketing model since the group's success with it. The model casts a wide net of influence for any artist or group hoping to make a serious mark in the music industry. Here are some reasons giving away your music works so well and has the power to help those who are willing to make a considerable profit.
View Full ArticlePosted: Jun 10, 2013
Category: The Musician Business
be a friend community support networking promotion
**Guest post written by Ari Herstand, a DIY singer-songwriter from Los Angeles, CA with 500+ shows under his belt, as featured in his blog "Ari's Take".
"The most popular "myth" to debunk these days by talking heads in the biz is that it's not about who you know. Everyone will say "just be great - you don't need connections!" Bull...Most of the opportunities that musicians get aren't because they are undeniably great. It is because they are nice guys and gals who people like to be around."
View Full Article