IOTM Blog
Posted: Feb 15, 2021
Category: Marketing
make money youtube fan engagement branding consistency be authentic grow your audience video marketing derral eves
**Guest post from #1 YouTube Consultant Derral Eves.
"I understand that a lot of musicians love to share their music in live settings, and why wouldn’t they? In the past year, unfortunately, sometimes the only option for exposure has been online. So...what better time to focus on your YouTube audience than now?...How do you build a bigger audience, foster brand loyalty, and grow revenue?"
View Full ArticlePosted: Jan 28, 2019
Category: The Musician Business
diy entrepreneurship music business career goals schwilly family musicians be authentic small business generosity transparency exclusivity
**Guest post written by Carlos Castillo of Schwilly Family Musicians - music marketing strategist, web designer, live performance recordist, international road-tripper, lap steel player, and Captain of the Schwilly Family.
"...before “Time Management”, “Business Planning”, “Email”, “Social Media”, “Content Planning”, “Making Money”, “Crowdfunding”, or any of that other stuff that you need to understand but can easily get overwhelmed by...You need to do a Vulcan Mind Meld between your mindset as a “Musician” and your mindset as an “Entrepreneur”. That’s how you can arm yourself with a set of key values..." View Full Article
Posted: Jan 8, 2018
Category: Social Media
ask fans be authentic know your audience please and thank you quality social media work smarter zing instruments
**Guest post written by Ged Richardson of Zing Instruments as featured in the Ultimate Guide To Social Media Marketing For Musicians.
"You’re an aspiring musician and you don’t have much time to dedicate to social media...The good news is there are certain social media smarts that work regardless of which channel you're on. These tips are channel agnostic - i.e. they're perennial tips that can be used on whichever your platform of choice happens to be."