Posted: Oct 8, 2025

Category: Marketing

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**Guest post written by Jason Lekberg, a musician with 20+ years of experience in the industry and creator of Hard Target.

 

"As indie artists, marketing can feel overwhelming. There is no shortage of companies promoting “shortcuts”, including the social networks themselves. Whether or not you’ve ever executed a campaign before, you are likely skeptical of them all. And rightly so. Between AI, bots and trolls, the internet is more toxic and crowded than ever. There are few better examples of a necessary evil. How do you focus? How do you know which path is right, and which is essentially setting your money on fire."

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Posted: Jul 16, 2025

Category: Marketing

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**Guest post written by Yona Marie, originally featured in her blog.

 

"Artificial intelligence (AI) is having a massive impact on the music industry, and many musicians and listeners are concerned about the transformations the technology is bringing about...Artists are rightfully concerned about how this will affect music composition and their ability to earn. While these are legitimate concerns, AI is a game-changer in how artists market their music."

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Posted: Nov 16, 2015

Category: Promotion

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**Guest post written by Jonathan Sexton, CEO of Bandposters.

 

Selling out shows in your hometown isn’t easy...Having lead time and a local tribe gives you an opportunity to do something special. But what do you do when you go out of town?..Here are a few ideas to get you started building your fanbase in a new place.

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