• Pro Services
  • Venues & Colleges
  • Festivals & Conferences
  • Members
  • Show Availabilities
  • Band Availabilities
  • Classifieds
  • Blog
  • Home
  • Features
    Pro Services Venues & Colleges Database QuickPitch Emailing Festivals & Conferences Show Availabilities Band Availabilities Classifieds
  • Members
  • Account Benefits
  • Blog
  • Home
Login Sign Up

IOTM Blog

Reset

Why Visual Branding Is Important

Posted: Aug 3, 2020

Category: Marketing

branding brand storytelling avoid cliche marketing be strategic messaging framing effect

**Guest post by David Figueroa of Avoid Cliche, a musical artist branding company.

 

"You've made your music, but you need to decide how you want to present yourself to the world. Even if you're making music just for fun, it's always good to give people an extra layer of the artistic story, so people remember you. Here I'll explain why visual branding is vital and even get into some fun psychology. Buckle up..."

View Full Article

How a Course in Marketing Can Help You Build Your Music Business

Posted: Jan 7, 2019

Category: Marketing

social media youtube marketing stay connected branding know your audience have a story brand storytelling video marketing the music entrepreneur

**Guest post written by Cassie Phillips as featured on The Music Entrepreneur HQ.

 

Marketing Course Music Entrepreneur


"No matter how talented you are, or how much effort you put into your music, getting exposure for your art can be a challenge...To effectively promote your music, you will need to develop your marketing skills. Marketing will allow you to raise awareness for your brand and be better connected to your target market."

View Full Article

4 Common Traits of a Wildly Successful Artist

Posted: Nov 7, 2016

Category: The Musician Business

brand storytelling career goals fan engagement jonny carroll karma keys to success social media value

**Guest post written by Jonny Carroll, a touring singer-songwriter from Grand Rapids, MI, as featured in his blog.

 

Lazy Way to Sell Music
"In my short time burning the pavement that is independent vocational musicianship I’ve come to observe the artists who, regardless of genre, possess some traits for being wildly successful at making it into a flourishing career. The common denominator between them is simple..."

View Full Article

Using Story and Storylines to Create Context for Your Content

Posted: Oct 20, 2014

Category: Online Presence

brand storytelling cherry suede have a story make money marketing online presence promotion sales funnel social media

**Guest post written by Randy Young from the Ottawa based rock band Cherry Suede.

 

"Using storylines to create context for your content boosts its relevance to your audience. The result? More fans, sales, and profits!"

View Full Article
About | Features | Pricing | Testimonials | Contact | Newsletter | Blog | Touring Tips | Terms | Privacy
  • About
  • Features
  • Pricing
  • Testimonials
  • Newsletter
  • Contact IOTM
  • Members Directory
  • Blog
  • Touring Tips
  • Terms & Conditions
  • Privacy Policy
  • Professional Services
  • Venues & Colleges
  • Festivals & Conferences
  • Show Availabilities
  • Band Availabilities
  • Classifieds
Facebook X Instagram
Back To Top

© 2025 Indie on the Move. All rights reserved.