Posted: Aug 5, 2013

Category: Promotion

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**Guest post by Mike Vial as featured in his blog. 

"The fact that it’s free or crowdfunded shouldn’t be the story; those are footnotes to the actual story, a story about the music."

Posted: Jul 15, 2013

Category: The Lefsetz Letter

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**Guest Post by Bob Lefsetz of The Lefsetz Letter.

"DON'T DEPEND ON THIRD PARTIES - Being an artist is doing it your way. Now you no longer need a label, gatekeepers are not as powerful as they once were, so why are you playing to them? Of course it's more difficult going your own way, but that's the paradigm of the future. He who plays by the rules gets left behind..."

Posted: Jul 2, 2013

Category: Live Performance

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**Guest post written by Nifty of MusicFullTime.com.

"Begin by thinking of yourself as more than just a “hired” musician playing for an evening in a nice (or not so nice) restaurant. Viewing this opportunity as a typical “gig” is actually a 9 to 5 mentality that’s fatal to your income potential. The restaurant has hired you, not for the purpose of doing “you” a favor, nope. The restaurant owner is trying to add value to her customers."

Posted: Jun 21, 2013

Category: Songwriting

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**Guest Post by Bret Alexander of The Badlees and Saturation Acres.

"Sometimes the artist doesn’t even know if he likes his own work...When Bruce Springsteen heard the test pressing of “Born To Run”, he smashed the record into tiny pieces. Couldn’t stand to listen to it. He thought it was the worst piece of shit he had ever heard...The writer Saul Bellow is quoted as saying, “Works of art are never finished, they are abandoned.”...This is true. So the real question is when do you walk out the door? And if you are in a group, how do you get everyone going in the same direction so you can finish?"

Posted: Jun 3, 2013

Category: Merch

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Booking fees and ticket sales only represent a portion of a performer's income for everyone from the independent artist to the big name band selling out huge venues. As a result, it is essential to take advantage of any opportunity to bring in extra cash via merchandise sales for CD's, T-shirts, and the like. But how can you create an inventory of merchandise without breaking the bank? Here are a few places you might be able to score some great deals...

Posted: May 16, 2013

Category: The Lefsetz Letter

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**Guest Post by Bob Lefsetz of The Lefsetz Letter.

"...That's one thing wrong with the younger generation, they date in groups, they want to be a member of the club, individuality is shunned. But when it comes to lasting art, individuality is key..."

Posted: May 13, 2013

Category: The Musician Business

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**Guest post written by Nifty of MusicFullTime.com.

"What many struggling artists fail to realize is that “successful” musicians operate with solid business principles. Successful business models – for the most part – can be applied across different businesses and areas of life. The primary business principle I’m talking about is “putting your customer first”; in this case, your “customers” are your fans. Fall in love with your fans and stop falling in love with your own music..."

Posted: Apr 1, 2013

Category: The Musician Business

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**Guest post written by Nifty of Music Full Time.com. 

By the end of this post, you might be annoyed with me. And that’s good. It means that you’ll be making money very soon.

Posted: Jan 13, 2013

Category: Merch

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**Guest post written by Ari Herstand, a DIY singer-songwriter from Los Angeles, CA with 500+ shows under his belt, as featured in his blog Ari's Take. 

When you're on tour, merch is your #1 income generator. This can't be stressed enough. Believe it. Bands stress over their guarantees and door splits and turnouts. If you want to survive financially with your music you must understand the importance of merch sales and approach it as such. I've played shows where 10 people showed up, but they had such an amazing time and I stressed the merch to them that all 10 people bought something averaging about $15. That's $150 in merch sales. That's good for any night.