Posted: Feb 25, 2019
touring promotion marketing relationships with fans newsletters dozmia create scarcity target geographically drip campaigns a/b testing excitement fomo
**Guest post written by Nicholas Rubright, founder and editor at Dozmia, and lead guitarist for the band Days Gone By.
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"with email marketing, you have direct contact to some of your most passionate fans...While [touring] can be a great way to gain exposure to a new audience, if you want to develop good relationships with the venues you're performing in, it’s also important that you get your existing fans to come out to the show...With these things in mind, how do you leverage your email list to get people to come to your show?"