Posted: Feb 22, 2021
Category: Licensing
licensing hip hop culture producer exclusive rights exclusive vs. non-exclusive soundsphere
**Guest post by Keller Medlin, a music producer based in Nashville, TN. He is also the founder of Sounds Sphere - a marketplace platform helping artists and songwriters create great songs faster and with less cost.
"There’s a subtle lesser known aspect of music production that has slowly become more popular over the course of the last decade. Probably the culmination of this model’s success was demonstrated with “Old Town Road” which is now the longest running No. 1 song in history...Non-exclusive licensing - and I don’t mean for sync."
View Full ArticlePosted: Feb 5, 2013
Category: Renman Music & Business
hip hop culture john legend lady gaga managers troy carter
Troy Carter is a new breed of manager, who is taking the Music Industry by storm. He currently reps artists like Lady Gaga and John Legend and heads multiple companies, many on the tech front. Troy likes to keep ahead of the game, and if the game does not suit his interests, he invents a new technology or collaborates with individuals who can reinvent how the game is played. When asked about his mindset of breaking down the Status Quo, he attributes that facet of his personality to growing up immersed in the hip-hop culture. Listen to Troy tell it best as he encourages you to keep challenging the norm and disrupt the Status Quo!
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