Posted: Apr 25, 2013
Category: Renman Music & Business
canvasback music jack hedges marketing plan promotion
So you've outlined your marketing plan like in step #1, and you know what areas of promotion you want to focus on. That work begins in this step with the music. If you don't get that right out of the gate, you are toast. No marketing plan can save a record, if no one wants to hear the music. Jack Hedges, Director of Marketing at Canvasback Music, goes over step-by-step what you need to do in this phase. Of course, you have the elements of physically making the record, but then there are other considerations to be made. Do you want to make mechanical reproductions like vinyl or CDs? Is it going to be a digital/streaming release? Is it smarter to go with an EP or a full album? Jack walks you through all these things and more in step #2 to Building your Marketing Plan for your Album Release!
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The Renman Music & Business web show airs live on Mondays, Wednesdays, and Fridays from 10-11 AM PST. Tune in or catch up on old episdoes here: www.renmanmb.com.