Life is full of unrealistic expectations. Just ask Toronto-based rapper, Prolific. Today he is the archetype of the modern DIY musician: active in the local scene, nurturing collaborations on his own and other artist’s releases, and energetically investing in the power of social media. But, like many, he started with nothing but the youthful fantasy of being discovered, and whisked to notoriety based on the most menial of effort.

While new indie bands are happy if the venue offers a couple of beers on top of the few dollars for performing, they live in awe of the divas who have made the big time and make ridiculous requests for extras in their private room. Just how silly can those contractual conditions become?

Three years ago we set out to strengthen the relationship between venues and musicians in the world of independent touring. We had a few aces up our sleeves, and changed the way many bands approach their business. Now it is time to up the ante, again. Welcome to the new Indie on the Move!