Booking your own tour can present a very daunting task, especially for beginners. With that in mind, it is absolutely necessary that you pursue press and radio promo (college, commercial, and online) in every market that you are playing so that you can maximize the success of your tour.
Sometimes you'll land a feature article, CD review or show listing and sometimes you won't, but the fact that you are doing the leg work and pursuing these promotional outlets means a lot to bookers and music venues in general, and will help bring a stronger draw and secure future bookings in that market - not to mention that you will collect some nice press clippings and industry quotes to add to your press kit.
Of course you can always go the DIY route...
But if for some reason you and your band mates simply do not have the time and energy to do all of this alone, we highly recommend the following companies. We have worked with them all personally and they do amazing work.
Foley Entertainment - www.foleyentertainment.com
-Dr. Eugene Foley has over 20 years experience in the music industry and has worked with everything from Major label Grammy winners to independent, DIY road dogs. He offers amazing services in tour promotions for press, talk shows, college radio and general consulting. Send him an email and mention Indie on the Move as your referral.
Howard Rosen Promotion - www.howiewood.com
-Howard Rosen Promotion is a full service Independent Radio Promotion company that has been in business since 1985 helping both signed and unsigned artists reach their goals of obtaining radio airplay across the US and Canada. HRP works with several radio formats (Top 40, Hot AC, AC, College, Alternative Specialty, Rock) and can help you figure out which format and plan is best for your music. Send HRP an email at: firstname.lastname@example.org and mention IOTM as your referral.
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