Posted: Feb 23, 2015
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**Guest post written by Anelka Argiro, VP of Brand Partnerships for Wind Up Records.
A good song just isn't enough [to break through the clutter] these days...Enter your new best friend -- brand partnerships.View Full Article
Posted: Sep 23, 2013
identify companies marketing plan music business raise money science sponsorship stay positive tour sponsorship
**Guest post written by Justin Stang of Science!, Seattle based acoustic guitar duo.
Tour sponsorship is one way that a band can generate funds for a tour in order to start off in a place of relative financial security. This is particularly important because the first few dates of a trip might be a few tanks of gas apart, and you never know if your Tuesday night show in San Francisco is going to pan out quite the way you had hoped. Bands commonly desire endorsement deals with music companies in exchange for gear; however, this idea is something completely different...View Full Article