Posted: Oct 8, 2025

Category: Marketing

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**Guest post written by Jason Lekberg, a musician with 20+ years of experience in the industry and creator of Hard Target.

 

"As indie artists, marketing can feel overwhelming. There is no shortage of companies promoting “shortcuts”, including the social networks themselves. Whether or not you’ve ever executed a campaign before, you are likely skeptical of them all. And rightly so. Between AI, bots and trolls, the internet is more toxic and crowded than ever. There are few better examples of a necessary evil. How do you focus? How do you know which path is right, and which is essentially setting your money on fire."

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