Latest Indie News

  • Songkick CEO Ian Hogarth On How Social Media Is Changing Live Touring [VIDEO]

    Nov 15

    image from www.google.comThe live music industry (promoters, club owners) has, in my experience, been slow to adapt to the new realities of marketing. Ineffective strip ads and radio campaigns are finally being replaced by more nuanced marketing: targeted email, social media, even GroupOn. Studies by ticketing companies like Evenbrite and Ticketfly have proven that social media sells tickets. In this video from Billboard's recent Talent & Touring Convention, Songkick CEO Ian Hogarth shares his vision of modern live music marketing. WATCH:

  • Songkick CEO Ian Hogarth On How Social Media Is Changing Live Touring [VIDEO]

    Nov 15

    image from www.google.comThe live music industry (promoters, club owners) has, in my experience, been slow to adapt to the new realities of marketing. Ineffective strip ads and radio campaigns are finally being replaced by more nuanced marketing: targeted email, social media, even GroupOn. Studies by ticketing companies like Evenbrite and Ticketfly have proven that social media sells tickets. In this video from Billboard's recent Talent & Touring Convention, Songkick CEO Ian Hogarth shares his vision of modern live music marketing. WATCH:

  • Slowbizz.com Builds Global Home Concert Network

    Nov 15

    Slowbizz-logoSlowbizz.com is a newly launched social network for music lovers designed to facilitate house concerts for solo artists. They emphasize that they are focused on slowly building a solid infrastructure of hosts before touring begins. The service is free to join for both hosts and artist. Hosts guarantee a basic contribution and accommodations while artists pay when a tour is booked.

    Slowbizz.com - "built by music lovers, for music lovers"

    Slowbizz.com is in the early stages of what is planned as a slow process of building a "sustainable ecosystem for both the end-user and the artist." Though they are initially focused on recruiting hosts, artists can also apply now.

    Hosts pay a basic fee of $205 on booking a concert that will go to the artist along with donations at the show. They provide a performing space in their home and are expected to gather an audience of at least 10 with promotional support from Slowbizz.com. They also provide a meal and accommodations or a fee in lieu of a place to stay. A particularly interesting twist is that they also are required to drive artists up to 75 km (46.6 miles) to their next gig!

    Artists pay $135 per booked tour plus $40 per location that covers Slowbizz.com's fees. Slowbizz.com also provides marketing services.

    It's an interesting concept and the emphasis on slowly building the network is in their favor given the inherent difficulties of such an approach combined with the attempt to build globally. It's a bit different but has a similar goal as Concerts In Your Home, as previously discussed on Hypebot.

    The transportation aspect may run into difficulties in the U.S. where distances between cities tend to be greater than in Europe. That may require adjustments or a focus on regional tours. But the basic concept is solid and will certainly fit solo artists who like a lot of personal interaction and seek alternatives to traditional touring.

    Hypebot contributor Clyde Smith maintains his freelance writing hub at Flux Research and blogs at All World Dance and This Business of Blogging. To suggest topics for Hypebot, contact: clyde(at)fluxresearch(dot)com.

  • NEWS BRIEF: Google Music + T-Mobile, RIAA vs. ReDigi, Nokia + Echo Nest, TAG Adds Asia & More

    Nov 15

    HypebotFavicon Google Music will probably launch without 2 major labels on Wed., but it has signed indie aggregator Merlin. They may also have a few tricks up their sleeves, including a partnership with T-Mobile who sent invites to an after-party at the same LA location.

    • RIAA wants ReDigi out of the business of selling "used" iTunes tracks. (ars) What took them so long?
    • Nokia has launched MixRadio, a Pandora-like music service powered by The Echo Nest. (All ThingsD)
    • TAG Strategic has partnered with blueFROG to form a digital consultancy serving India and Asia. blueFROG combines a live venue in Mumbai with a promotion, licensing and distribution agency.

    MORE:

    • Universal Republic & Island Def Jam, named former Jive EVP of Peter Thea as its Executive Vice President with a focus on A&R.
    • Spotify is now available in 10 countries with today's launch in Austria.
    • MobileBackstage is expanding its mobile fan club platform to Android.
    • eMusic has launched Scenes a music discovery iPad app that tells the stories behind influential and underground music scenes.
    • Music streamer Rdio will now come pre-loaded on Kobo, an eReader with over five million users worldwide.
    • Warner Bros. Records' national director of pop promotion Keith Rothschild is leaving the company at the end of the year.

  • Profile: Videos, CMJ, & Favors w/ Army Navy

    Nov 15


    Indie Ambassador TV Army Navy ProfileThe Band:
    Army Navy

    The People:
    Justin Kennedy, Louie Schultz, Douglas Randall

    Current Project:
    Wrapping up fall tour

    Hometown:
    Los Angeles, California

     

     

     

    Self-sufficiency is the name of the game in the new music industry, a trait perfectly exemplified by California’s Army Navy. For instance, the band created their own label and was able to partner with a distribution company using the various connections they made through their first album. Furthermore, without a huge budget for a music video featuring tons of effects and props, the band mates relied on their imaginations to create some hysterical videos that went viral based on their content instead of their flash. We could go on and on! They must be doing something right with this balance of independence and competency, because Rolling Stone named them an artist to watch back in August.

    We tracked down the band at CMJ’s Music Marathon last month to talk about their DIY ethos, and picked their brains on some topics very important to independent musicians everywhere, including touring to CMJ, asking favors, creating your own label and more.



    Army Navy Quick Tips

    • Creating your own label is definitely an option these days, as is being profitable without having your music on any physical format. You control your own fate now more than ever before in the music industry, make the most of it!
    • They may have fallen off some people’s radars, but don’t forget about eMusic when looking for online retailers to throw your music in. Army Navy hosted their most recent album, The Last Place, on eMusic before it was released anywhere else, in return receiving glowing reviews and tons of publicity from eMusic.
    • One of the best ways to land your music on television or in a movie is to live in L.A. Plain and simple. Army Navy was honest about this fact being one of the driving forces in their placement success, but also turned us onto a company they use called Bank Robber Music whose mission is to land artists’ songs in these very places.
    • It’s not worth touring to “festivals” like CMJ’s Music Marathon if there’s no buzz surrounding your project. If the buzz is loud, then going to these events is a good idea, but don’t go with the intention of “getting discovered” because there’s just too much going on for that to be a realistic objective. You should go to prove to national booking agents in attendance that you don’t suck live, and also use the road trip as an excuse to meet people who you’ve only met online or over the phone in person. Networking is key in making the most of these situations.
    • No one will ever be able to pen a manual instructing bands on how to create the perfect viral video. Everyone should know by now that, while a skeletal formula for such videos sort of exists, they really just happen and cannot be designed. Army Navy’s had luck with their videos because they’re all wondrously creative. A human – hand relationship? Where did that idea even come from?
    • If you want to make it as an independent musician, you have to put a ton of hard work into it, and there’s no way around that. If you want to put out your own records, you have to be on everyone’s asses all of the time, otherwise nothing’s going to get done.
    • Don’t be afraid to ask for favors, i.e. opening for a big band when they come through town. If you don’t ask for favors like this, you’re never going to get a “yes” and you’re career’s advancement will be hampered.



  • CD Baby Passes $200 Million Paid To Indie Musicians

    Nov 15

    image from www.google.comCD Baby, one of the largest distributors of music by independent artists in the world, has now paid over $200 million directly to musicians, according to new stats provided by the company. At the current rate of $40 million a year, CD Baby expects to cross the quarter billion dollar threshold in 2012.

    In another sign of growth, it's Music Store for Facebook, a free app that allows CD Baby artists to sell mp3's, CDs and vinyl directly to fans on their Facebook page, has reached 250,000 monthly active users in the 5 weeks since launch.

    In the decade since Derek Sivers founded the company, CD Baby has helped serve as a launching pad for many musicians including The Fray, Jack Johnson, Ingrid Michaelson and Regina Spektor.  Increasingly, CD Baby is also serving established artists going indie like Rick Ocasek, John Oates and Martin Balin of Jefferson Airplane.

    But digital music distribution is a crowded space with constant downward price pressure. CDBaby's major advantage has been warehousing and shipping of physical product, and as that corner of music declines declines, continued innovation will be essential for survival.

  • Nielson SoundScan, NARM Update Music Sales Stats, FREE For Hypebot Readers [Webinar]

    Nov 15

    image from www.google.comDo improving music sales mark a turning point or just a bump in the road downward?  Find out later this week as NARM host “A Numbers Update” webinar presented by Nielsen SoundScan. It's free for Hypebot readers this Thursday, November 17th from 4 to 5 PM ET.

    The webinar will provide an update on how music sales are progressing since the September mid-year report, indicating that sales were up year-over-year for the first time since 2004. 

    Hyepbot readers can attend free:

    Register here using the Hypebot reader code webinar-100 to get in free. If you've not attended a NARM event before, you'll need to register with the site, as well.

  • The Importance Of Taking (The Right) Action In Your Music Career

    Nov 15

    Easy-Way-Hard-Way-ownIn Linchpin, Seth Godin encourages people to quiet their lizard brains and make things happen. On Music Think Tank, Shaun Letang encourages musicians to take action to move their music careers forward. Are you taking action or just dreaming of what your music career could be?

    “The people who take action are the people who usually end up getting further. They are brave enough to make things happen, and even if they don’t work out as planned, they can always give it another go.”

    (Read On)

  • Startup Adva Mobile Using Crowdfunding To Improve Free Mobile Sites For Musicians

    Nov 15

    Adva-mobile-logoAdva Mobile was featured on Hypebot in August for their free mobile websites for musicians. Now they're back with a crowdfunding campaign to help them bring the design aspects of their mobile portal and individual mobile sites up to the level of their backend and address what CEO Jack Kelly calls the problem of having a "Ferrari engine in a Chevy body."

    Jack Kelly Discusses Adva Mobile Crowdfunding Campaign

    When I spoke with Jack Kelly about Adva Mobile's services, I was impressed with what they offered and their general perspective on how such services should be managed.

    The basic mobile website and service is free and they've come a long way as a small, self-funded business but they've hit a financial hump and are seeking help through a crowdfunding campaign on IndieGoGo:

    "We built our first version in 2008 and over 1,400 bands have found us and signed up. We give artists everything they need to take advantage of mobile – phone friendly web sites, Apps, text messaging, downloads, tour dates, and a storefront to sell stuff to their fans. Most of the bands choose our free service."

    "Lately though, they're telling us that their mobile site is not cool and our web site dashboard to manage their mobile campaigns is dated – thus, they are reluctant to use it. Some of our partner opportunities are turned off because the portal looks so old, and one has refused to partner with us until we display current design standards.... So we need to fix that."

    "As long as we're working with a design expert, we would also have him design new mobile web templates for our free and paid subscribers...For artists that choose our free service, even they should have a design that is current and modern."

    So check out the campaign and rewards and see if Adva Mobile is a business you'd like to support!

    Hypebot contributor Clyde Smith maintains his freelance writing hub at Flux Research and blogs at All World Dance and This Business of Blogging. To suggest topics for Hypebot, contact: clyde(at)fluxresearch(dot)com.

  • Profile: Self-Sufficiency w/ Army Navy

    Nov 15


    Indie Ambassador TV Army Navy ProfileThe Band:
    Army Navy

    The People:
    Justin Kennedy, Louie Schultz, Douglas Randall

    Current Project:
    Wrapping up fall tour

    Hometown:
    Los Angeles, California

     

     

     

    Self-sufficiency is the name of the game in the new music industry, a trait perfectly exemplified by California’s Army Navy. For instance, the band created their own label and was able to partner with a distribution company using the various connections they made through their first album. Furthermore, without a huge budget for a music video featuring tons of effects and props, the band mates relied on their imaginations to create some hysterical videos that went viral based on their content instead of their flash. We could go on and on! They must be doing something right with this balance of independence and competency, because Rolling Stone named them an artist to watch back in August.

    We tracked down the band at CMJ’s Music Marathon last month to talk about their DIY ethos, and picked their brains on some topics very important to independent musicians everywhere, including touring to CMJ, asking favors, creating your own label and more.



    Army Navy Quick Tips

    • Creating your own label is definitely an option these days, as is being profitable without having your music on any physical format. You control your own fate now more than ever before in the music industry, make the most of it!
    • They may have fallen off some people’s radars, but don’t forget about eMusic when looking for online retailers to throw your music in. Army Navy hosted their most recent album, The Last Place, on eMusic before it was released anywhere else, in return receiving glowing reviews and tons of publicity from eMusic.
    • One of the best ways to land your music on television or in a movie is to live in L.A. Plain and simple. Army Navy was honest about this fact being one of the driving forces in their placement success, but also turned us onto a company they use called Bank Robber Music whose mission is to land artists’ songs in these very places.
    • It’s not worth touring to “festivals” like CMJ’s Music Marathon if there’s no buzz surrounding your project. If the buzz is loud, then going to these events is a good idea, but don’t go with the intention of “getting discovered” because there’s just too much going on for that to be a realistic objective. You should go to prove to national booking agents in attendance that you don’t suck live, and also use the road trip as an excuse to meet people who you’ve only met online or over the phone in person. Networking is key in making the most of these situations.
    • No one will ever be able to pen a manual instructing bands on how to create the perfect viral video. Everyone should know by now that, while a skeletal formula for such videos sort of exists, they really just happen and cannot be designed. Army Navy’s had luck with their videos because they’re all wondrously creative. A human – hand relationship? Where did that idea even come from?
    • If you want to make it as an independent musician, you have to put a ton of hard work into it, and there’s no way around that. If you want to put out your own records, you have to be on everyone’s asses all of the time, otherwise nothing’s going to get done.
    • Don’t be afraid to ask for favors, i.e. opening for a big band when they come through town. If you don’t ask for favors like this, you’re never going to get a “yes” and you’re career’s advancement will be hampered.