Posted: Jun 10, 2025

Category: Promotion

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**Guest post written by Yona Marie, originally featured in her blog.

"In the fast-evolving music industry, some promotional tactics that were once effective have become outdated or less impactful. Here are some music promotion strategies that may no longer work as well as they used to..."

Posted: Sep 27, 2022

Category: Social Media

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**Guest post written by Yona Marie, originally featured in her blog.

"It's not too late for you to get some shine and go viral on this popular platform. I say this mainly because of TikTok's current algorithm, which doesn't focus as much on follow count as you think it would. Sure, people who already have tons of talent will get a lot of views since they have probably been working hard on their content for a while now. But with great content and a great approach, you could also blow up on the platform!"

Posted: Aug 23, 2022

Category: Managers

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**Guest post written by Yona Marie, originally featured in her blog.

"Have you reached the point where you need someone else to manage many of your business aspects in order to you to be able to focus more on the creative side of things? Are you unsure of the process for getting a manager that fits your style, location, budget, and interests? You are not at all alone...Not everyone that can manage should manage you. Also, more importantly, not everyone that is looking for management is ready for it."

Posted: Feb 7, 2022

Category: Career Goals

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**Guest post written by Yona Marie, originally featured in her blog.

"Back in the day, you didn’t need much but talent and potential in order to grab the attention of an A&R or label scout. A huge amount of time and money from a label was invested into the artist development process for fresh acts that needed to be groomed for the music world. Now, with so much competition around, musical acts that bring a lot to the table usually outshine those who are talented but less prepared. Here are some tips that will help you reach the top of the ladder among other musicians and artists who are on the front lines for opportunities."

Posted: Jan 3, 2022

Category: Sponsorship

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**Guest post written by Yona Marie, originally featured in her blog.

"All types of companies sponsor musicians and creators. The trick is, not many of the companies will showcase that fact and will either reach out to you directly, or you will have to reach out to them directly. The best types of companies to sponsor your music are the companies that you genuinely enjoy and feel a connection to, and companies that are large enough to have a big budget for risks like sponsorships."

Posted: Nov 29, 2021

Category: The Musician Business

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**Guest post written by Yona Marie, originally featured in her blog.

"Releasing songs as an independent artist is pretty easy thanks to technology. 50 years back, you'd be out of luck for the most part, but now is the best time to thrive as a musician or artist without having to rely on a label! The main thing about being independent is that you want to make sure you're always growing and learning when it comes to music industry knowledge. You are in charge of your career and will not have any big-money company backing you or guiding you."